ืืชืื ืืืฆื ืื ืืงืืื ืขื ืืืคืืืงืฆืื Player FM !
๐ณ๏ธ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns โจ๏ธ
Manage episode 275428054 series 2575608
By day, Cassie Chernin is the director of UA at Scopely and passionate about running Facebook and Google ads for her apps. But this year, she has decided to put her prodigious tech talent towards a different cause.
Cassie volunteers for the not-for-profit, Tech for Campaigns, which brings together top tech talent to work towards driving electoral change at the grassroots level.
In our conversation today, Cassie describes what she does, how her background in marketing is helping support her political work, how her work helps drive grassroots support for the candidates sheโs working with, and how her efforts are driving systemic change.
KEY HIGHLIGHTS
๐ฅ Why Cassie joined Tech for Campaigns
๐ป Tech expertise to effect electoral change
๐ง๐ฟโ๐คโ๐ง๐ฝ How teams are set up at Tech for Campaigns
๐ง How email campaigns work for political campaigns
#๏ธโฃ Even political email campaigns have KPIs
๐ฏ Super targeted campaigns drive impact
๐ Why endorsements are a valuable tool in the email marketing arsenal
โ๏ธ How to mine the campaign for insights and messages
๐ฑ Grassroots level campaigns have ripple effects
๐ What are leading indicators that a state might flip?
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-a-band-of-volunteer-marketers-help-drive-political-change-with-cassie-chernin-volunteer-at-tech-for-campaigns/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
251 ืคืจืงืื
Manage episode 275428054 series 2575608
By day, Cassie Chernin is the director of UA at Scopely and passionate about running Facebook and Google ads for her apps. But this year, she has decided to put her prodigious tech talent towards a different cause.
Cassie volunteers for the not-for-profit, Tech for Campaigns, which brings together top tech talent to work towards driving electoral change at the grassroots level.
In our conversation today, Cassie describes what she does, how her background in marketing is helping support her political work, how her work helps drive grassroots support for the candidates sheโs working with, and how her efforts are driving systemic change.
KEY HIGHLIGHTS
๐ฅ Why Cassie joined Tech for Campaigns
๐ป Tech expertise to effect electoral change
๐ง๐ฟโ๐คโ๐ง๐ฝ How teams are set up at Tech for Campaigns
๐ง How email campaigns work for political campaigns
#๏ธโฃ Even political email campaigns have KPIs
๐ฏ Super targeted campaigns drive impact
๐ Why endorsements are a valuable tool in the email marketing arsenal
โ๏ธ How to mine the campaign for insights and messages
๐ฑ Grassroots level campaigns have ripple effects
๐ What are leading indicators that a state might flip?
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-a-band-of-volunteer-marketers-help-drive-political-change-with-cassie-chernin-volunteer-at-tech-for-campaigns/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
251 ืคืจืงืื
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