Ep 242: Using the Digital Mailbox to Sustain Revenues

Postal Hub podcast

Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, join me to talk about the digital mailbox:

• Assurety’s history with the US Postal Service’s Informed Delivery
• What Informed Delivery is for consumers, businesses, and the post:
  • Sustaining letter volumes
  • Helping marketers exponentially increase ROI
  • Giving customers a preview of their mail
• Penetration and saturation of Informed Delivery - including projections for usage rates
• Exceptionally high open rates for Informed Delivery messages
• Benefits to mailers of Informed Delivery or digital mailbox apps
• Insights that marketers can get from a digital mailbox solution such as Informed Delivery
  • Improved response rates to marketing messages
• Informed Visibility - and how it relates to the concept of the intelligent barcode
• How mid-sized and small posts can use data to provide a digital mailbox service
• Providing a single platform on a smartphone to track parcels, including returns
• Helping companies plan marketing and sales campaigns using the mail and Informed Delivery
• How to get started adding value to mail
• Why postal operators shouldn’t be intimidated of embracing technology to improve the delivery experience - regardless of scale
• Sharing delivery data on social media