#22 - The CRO Process: How to Make it Easy for Patients to Convert

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly bounce if they don’t find what they need. If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (CRO). By aligning your user’s goals with your website experience, you can remove barriers preventing them from taking action.

In this episode of Ignite, our hosts, CEO, Alex Memrbillo, and VP of Paid Media & Analytics, Rich Briddock discuss what the CRO process looks like and how to conduct tests. Then, they dig into the specific tactics healthcare organizations can use to make it as easy as possible for prospective patients to convert.

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