Challenges and Successes: Entering a Competitive Market

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

In 2014, Atlantic Health System’s (AHS) Business Development team entered a contiguous market, infiltrated with fierce competition, despite having no infrastructure. Seven years later, implementing data-driven decision making, best practices and a cutting-edge approach, AHS has built a strong network. Despite confronting challenges, AHS established a robust physician network, opened a multi-specialty building, DE Novo practices, vascular surgery center, ancillary services and launched a joint venture including an ASC. AHS is dedicated to fostering healthier communities across New Jersey replicating this model to further expand the footprint into additional markets.