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תוכן מסופק על ידי Inkyma and Audrey Kerchner. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Inkyma and Audrey Kerchner או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Write Product Descriptions Using Google’s Latest Product Review Guidelines

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סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on November 20, 2023 10:07 (4M ago). Last successful fetch was on June 05, 2023 11:25 (10M ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 341779459 series 2967655
תוכן מסופק על ידי Inkyma and Audrey Kerchner. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Inkyma and Audrey Kerchner או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Products We Recommend:

Shopify

Shopify Smart Tabs app

Grammarly

Links to Previous Episodes & articles

Episode 73- SEO For Ecommerce: Google Merchant Center

Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog

Episode 72- Tracking Sales For Retail Businesses

Google’s Helpful Content Update

Google’s How To Write a High-quality Product Review

Googles Best Practices to Use when writing product descriptions

  • Evaluate the product from a user's perspective
  • Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
  • Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
  • Share quantitative measurements about how a product measures up in various categories of performance
  • Explain what sets a product apart from its competitors.
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
  • Identify key decision-making factors for the product's category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
  • Include links to other useful resources (your own or from other sites) to help a reader make a decision.
  • Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.

Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat

Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.

Join Us on Social Media

Facebook

YouTube

LinkedIn

Instagram

  continue reading

107 פרקים

Artwork
iconשתפו
 

סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on November 20, 2023 10:07 (4M ago). Last successful fetch was on June 05, 2023 11:25 (10M ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 341779459 series 2967655
תוכן מסופק על ידי Inkyma and Audrey Kerchner. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Inkyma and Audrey Kerchner או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Products We Recommend:

Shopify

Shopify Smart Tabs app

Grammarly

Links to Previous Episodes & articles

Episode 73- SEO For Ecommerce: Google Merchant Center

Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog

Episode 72- Tracking Sales For Retail Businesses

Google’s Helpful Content Update

Google’s How To Write a High-quality Product Review

Googles Best Practices to Use when writing product descriptions

  • Evaluate the product from a user's perspective
  • Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
  • Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
  • Share quantitative measurements about how a product measures up in various categories of performance
  • Explain what sets a product apart from its competitors.
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
  • Identify key decision-making factors for the product's category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
  • Include links to other useful resources (your own or from other sites) to help a reader make a decision.
  • Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.

Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat

Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.

Join Us on Social Media

Facebook

YouTube

LinkedIn

Instagram

  continue reading

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