Unlocking Success in Your Photography Business: Lisa DiGeso Shares Secrets on Boundaries, Pricing, and Avoiding Burnout

Focus on Business with Jane Goodrich | A Podcast For Photographers

In this conversation with Jane, Lisa DiGeso, a newborn and maternity photographer, shares her journey in the photography industry and the creation of her online platform, The Milky Way. She discusses the importance of setting boundaries, scheduling editing time, and not saying yes to every opportunity. Lisa also provides advice for new photographers, including networking with local businesses and influencers. She emphasizes the need for time management and self-care to avoid burnout. Lastly, she talks about managing seasonality in photography and adjusting pricing and availability accordingly. In this conversation,
Jane Goodrich and Lisa discuss various aspects of running a photography business, including price increases, dealing with difficult clients, and the importance of consistency. They also emphasize the power of email marketing and building an email list. Lisa and Jane share funny stories with clients and offers advice for managing client expectations.
Overall, the conversation provides valuable insights and tips for photographers looking to improve their business strategies.

Takeaways

• Consider raising your prices periodically to reflect your experience and growth as a photographer.
• Maintain a professional and compassionate approach when dealing with difficult clients.
• Build an email list to have a direct and reliable way of reaching your audience.
• Segment your email marketing to provide personalized content to different client groups.
• Consistency is key in all aspects of running a photography business.

You can find Lisa at:
themilkyway.ca
The Art & Soul Show Podcast
https://www.instagram.com/milkywayfun/
https://www.tiktok.com/@milkywayfun

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You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q
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