One Sweet Dream provides a fresh take on the music, people, and narrative of the Beatles. This is the Beatles, through a new lens. The podcast includes 5 major series: (1) The Breakup Series: Revisiting the roots and causes of the Beatles' Breakup. (2) The Aftermath Series: Revisiting the events following the Beatles' Breakup. (3) The New Lens Series: Exploring key themes through interviews and deep dives. (4) The Get Back Series: Exploring all elements of the Get Back Documentary through a ...
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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The Women’s Agency Podcast is about women, business, life and empowerment. This show is brought to you by The Women’s Agency, a full-service podcast production and coaching agency and hosted by Arlia Hoffman.
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34: How to Scale Your Interior Design Business to 7-Figures
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Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wantin…
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33: How to Build & Design a Company Culture w/ Josh Dykstra
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Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra bac…
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32: Art, Design, & Affordability [Roundtable]
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Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an impor…
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Writing Your Life: Anita Henderson on Authentic Entrepreneurship
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On this episode of The Women’s Agency Podcast, host Arlia Hoffman talked with Anita Henderson, who is the author of “The Minimalist Entrepreneur” and is The Author's Midwife. Anita is an experienced business owner, who went from corporate burnout to becoming a successful minimalist entrepreneur. Anita shared her insights on the role of clarity, sim…
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31: How to Make Money as an Interior Designer with Laura Thornton
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Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster,…
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30: 2024 Las Vegas Summer Market with Diana Rushton
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Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your…
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29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
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Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opp…
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Innovating Migraine Relief and AI Technology, with Lisa Erickson, Migraine Magick®
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In this episode of the Women's Agency Podcast, host Arlia Hoffman had a fascinating conversation with Lisa Erickson, an innovator in holistic migraine relief and AI applications. Lisa shared her transformative journey of creating Migraine Magic, a groundbreaking remedy for chronic migraine, influenced by her own and her daughter's experiences. She …
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28: Marketing Strategies for Interior Designers [Roundtable]
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Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for …
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Empowering Small Business Success with Marika Ponton
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Host Arlia Hoffman is joined by Marika Ponton, an accomplished businesswoman and profitability coach, who shared her inspiring journey from a CPA to a successful business owner. Marika discussed her transition from auditing to owning a business, the challenges she faced, and how leveraging Office Angels' virtual support was pivotal for her success.…
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27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
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Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more…
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26: 2024 Interior Design Trends with Diana Rushton
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Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—…
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25: Networking Tips for Interior Designers with LuAnn Nigara
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Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry jus…
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24: How to Close Sales Using Body Language with Nancy Ganzekaufer
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Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer’s nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes …
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The Leader’s Journey: Trust, Transformation, and Triumph, with guest Diana Murphy, Diana Murphy Coaching
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On this episode of the Women's Agency Podcast, host Arlia Hoffman welcomed Diana Murphy of Diana Murphy Coaching, a mindset and life coach for leaders, entrepreneurs, and business owners. In a deep conversation, Diana shared her journey from starting as a weight loss coach to becoming a mindset and life coach, focusing on helping individuals achiev…
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23: Brand Identity & Design for Interior Designers with Corey Fuller
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Send Katie a Text Message!! Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible pieces like brand voice—it all works together to draw in your ideal clients. But where do you begin creating a brand identity? Do you need to hire a professional brand strategist? And how can you tel…
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The Mic Is Yours: Recording Your Podcast
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In Part Two of "The Mic is Yours", host Arlia Hoffman delved into the technological aspects of starting a podcast. She offered simplified and practical advice on equipment essentials for beginners, from using smartphones to investing in microphones and avoiding Bluetooth earbuds for better sound quality. Arlia emphasized the importance of a good re…
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22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
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Send Katie a Text Message!! A business series wouldn’t be complete without talking about pricing for interior designers. Pricing and project estimation can be such a touchy and intimidating topic, but it doesn’t need to be! How can designers turn what they love into a profitable business quickly? How do you make the jump from hourly to value-based …
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Encore: The Cleave Series: How Did George Harrison Live in 1966? Pt 2
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In part two of Cleave's profile of George Harrison, Diana, and Duncan explore the second half of the interview, which includes topics such as George's home, his home life with his wife Pattie, his thoughts on war, the old guard, and religion. In this interview, George is amusingly blunt and endearingly earnest. Originally posted in the Evening Stan…
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Encore: The Cleave Series: How Did George Harrison Live In 1966. Pt 1
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In this two-part episode, Diana and Dr. Duncan Driver explore Cleave's profile of George Harrison. In the first installment, they discuss the first segments of the interview where Harrison is remarkably candid and forthcoming. Originally featured in the Evening Standard during the spring of 1966, these extraordinary interviews offer a rare peek int…
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The Mic is Yours: Crafting a Successful Podcast
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Where do you even start when you think you want to have a podcast? Host Arlia Hoffman, Owner and Producer at The Women's Agency, helps you ask the right questions to get started. Crafting a successful podcast starts with asking the right questions. Arlia covers some of the questions included in her One-Page Easy Start Guide, available on the websit…
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21: Target Audience Personas & Marketing with Bill Gelgota
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Send Katie a Text Message!! The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the old adage says, if you’re speaking to everyone, you’re speaking to no one. But how are you supposed to determine your target market when you’re just starting your design business? How do you discover the…
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20: Business Insurance Basics for Designers with Stephen Wisocky
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Send Katie a Text Message!! Insurance should grow alongside your business—it’s not a set it and forget it situation! So let’s talk about the insurance needs of interior designers. What insurance must you have as soon as you open your design firm? How do your insurance needs change as your firm grows? And what rates can you expect to pay? Stephen Wi…
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Encore: The Cleave Series: How Did Paul McCartney Live in 1966? Part 2
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In this episode, Diana and Dr. Duncan Driver dive into the second half of Maureen Cleave's interview with Paul McCartney as it appeared in the Evening Standard in 1966. This interview captures McCartney when he is on top of the world and fully immersed in the counterculture and avant-garde scene, depicting a period when he and the Beatles reigned s…
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19: How to Hire a CPA for Your Design Firm with Kate Snelson
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Send Katie a Text Message!! How are you supposed to know which CPA to hire? Or when to hire them? Can you ask them questions before becoming a client? What qualifies as a business expense? Which expenses do business owners commonly miss? And do you really want your CPA to ask you potentially awkward questions? Don’t you already have enough on your …
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Encore: The Cleave Series: How Did Paul McCartney Live in 1966? Part 1
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This is part one of the Cleave profile on Paul McCartney. In this episode, Diana and Dr. Duncan Driver explore the first half of Cleave's interview with McCartney. This interview series was originally titled "How A Beatle Lives" and appeared in the Evening Standard. They are remarkable because they give us a rare glimpse into the world of the Beatl…
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18: Color Consulting, Forecasting, & Trends with Nello Marelli
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Send Katie a Text Message!! Have a question you want Katie to answer on an upcoming episode? Submit your Colorful Question now! When it comes to color and textile trends, Europe typically is ahead of the U.S. market—but what if you could finally walk alongside European designers? What if you had access to the same trend forecaster and color consult…
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Encore: The Cleave Series: How Did John Lennon Live In 1966? Part 2
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This is part two of the Maureen Cleave interview with John Lennon. In this episode, Diana and Dr. Duncan Driver dig into the second half of the Cleave interview visiting John's library, exploring his Phantom V Rolls Royce, and accompanying him to the doctor. John, as always, is entertaining and opinionated on the subject of money, power, and his fu…
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Encore: The Cleave Series: How Did John Lennon Live in 1966? Part 1
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In this episode, host Diana Erickson and regular guest Dr. Duncan Driver dive into the first part of Maureen Cleave's 1966 profile of John Lennon, originally published in The Evening Standard under the title "How A Beatle Lives." These extraordinary interviews offer unique insight into the Beatles' world and lives at this time. John Lennon captivat…
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Bonus: Vegas Market Recap—Biggest Trends 2024 with Diana Rushton
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Send Katie a Text Message!! Wondering what happened at the 2024 Las Vegas Market? As a designer, it’s important to stay on top of the shifts in trends—it makes your designs relevant, brings them up-to-date, keeps you current, and moves you forward even beyond that. Our very own Diana Rushton went to market and shares the details of the design trend…
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Encore: The Cleave Series: How Did Ringo Starr Live in 1966?
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The Cleave Series is an exploration of the interviews of the Beatles that were done for the Evening Standard in March 1966. Titled "How Does A Beatle Live," these exceptional profiles provide us with a rare glimpse into the world of the Beatles at a time when they were riding high. Dr. Duncan Driver joins Diana Erickson in this series. Episode one …
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17: The Legal Side of Running a Design Firm with David Adler
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Send Katie a Text Message!! How do you build a portfolio when you don't own the intellectual property rights? What questions should you ask an attorney before working together? What do you really need to know—legally speaking—about starting and running a business? I'm thrilled to have David Adler in today's episode, part of our Creating a Design Bu…
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16: Intro to Interior Design Entrepreneurship with Michelle Lynne Pant
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Send Katie a Text Message!! Have you found yourself wondering how to start an interior design business? Curious about what qualities and skills you need to be successful? The truth is—there are some really fun things about entrepreneurship… and there are some less than glamorous things you should know about. Fellow interior designer, business owner…
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15: The Benefits of Starting a Business with Mark Bernheimer
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Send Katie a Text Message!! If you had the chance to shape what your days, weeks, months, and life looked like—would you go for it? Becoming an entrepreneur is perfect for when you want to do something differently, do it better, and just be who you are! It gives you such freedom. But, truth be told… it isn’t the perfect fit for everyone. Mark Bernh…
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14: Futurist Predictions for Design & Business with Rebecca Ryan
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Send Katie a Text Message!! Our world is rapidly evolving. We’ve got AI and a whole host of other innovations coming on board and shaking things up. If we're not evolving in our business, we will be left behind. Instead of being fearful of the uncertainty that lies ahead in 2024 and beyond, what if we could hear predictions from someone who studies…
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13: The Construction Story with Kelly Fridline
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Send Katie a Text Message!! Wouldn’t it be nice to have a step-by-step guide to the construction process (AKA the construction story)? Once you have your contract and are well on your way (especially when working with an architect), you must understand what comes next. It’s about approaching the design process with humility and looking at this as a…
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12: Giving Back Through Corporate Social Responsibility with Treger Strasberg
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Send Katie a Text Message!! What exactly is corporate social responsibility? Ever heard of Humble Design? This organization furnishes and decorates up to 13 homes each week in five cities across the country. Back in 2009, Treger Strasberg created a nonprofit and established a system that helps thousands of veterans, women, children, and families st…
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11: 2024 Color of the Year & Color Trends with Sherwin-Williams and PPG Paints
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Send Katie a Text Message!! Have you ever wondered what goes into selecting the color of the year? Who picks these trends? Do these colors have any longevity to them? What are we supposed to do with the color choices as designers? And will we ever be done with gray? I am thrilled for you to hear this roundtable discussion with Susan Wadden of Sherw…
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Now And Then (Pt 2): The Beatles' Final Masterpiece As Epilogue
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This is part two of our host's epic exploration of the Beatles' final masterpiece: "Now and Then."Diana Erickson and Halle Ryan discuss how this stunning composition, alongside its anthology companions, elegantly rewrites the closing chapter of the iconic Beatles story. This episode provides a comprehensive examination of the gorgeous masterwork "R…
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Now And Then (Pt 1) : The Final Masterpiece That Tells A Story
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In this episode, Diana Erickson and Halle Ryan explore the Beatles' final masterpiece: "Now and Then." They unravel the intricate narrative of its path to public release and discuss how this stunning composition, alongside its anthology companions, "Real Love" and "Free As a Bird," elegantly rewrite the closing chapter of the iconic Beatles story.P…
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10: How to Improve Company Culture with Josh Dykstra
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Send Katie a Text Message!! What if I told you that you could improve your employees’ productivity by over 200%? Yes, you could actually have energized, happy, thoughtful, and super-productive employees by getting clear on just one thing! It’s something that greatly differentiates you from your competition. Your company culture. Josh Dykstra is wit…
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Living the Paradox: Self Ownership and Building Community
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In this episode, host Arlia Hoffman discusses the paradox we're currently living into: strengthening our own power, self-ownership, taking responsibility, and the way that impacts and weaves the world we are creating. She shares a re-mastered episode from her other podcast, The Women's Sanctuary called "Four Keys to Personal Power" from Season One.…
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9: Understanding Taxes as an Entrepreneur with Kate Snelson
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Send Katie a Text Message!! Wondering how entrepreneurs and people who are self-employed are taxed? Does that just make you want to curl up in a ball for the rest of the year? The thing is, if you’re paying money to the IRS, then you’re making money. That’s supposed to lessen the blow, but financial planning as a business owner can be a sensitive a…
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