252: Is ROAS The Gold Standard of Google Ads?

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

תוכן מסופק על ידי Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

3y ago 48:28

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Show Notes:
We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they do a deep dive on return on ad spend (ROAS) and determine if it truly is the gold standard of Google Ads. Thanks for listening and we hope you enjoy the episode!
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