# 18 - AI and The Future of Digital Advertising
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Google’s algorithmic strategists continuously refine their approach. They have thus given us Smart Bidding. Essentially, smart bidding uses artificial intelligence (AI) to supercharge your auction strategy - your ads will appear for interested and highly targeted users. Smart bidding is the future of digital advertising.
Listen to our hosts, Cardinal CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, as they discuss the ins and outs of Google’s AI technology, and learn how you can refine your digital advertising approach to reach the patients who are seeking your care.