The last lockdown radio ratings, Christmas campaigns and CarExpert's Alborz Fallah


Manage episode 306937776 series 2292167
על ידי Mumbrella התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month. (03:49). With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities Are advertisers tackling this years Christmas ads differently? And how are consumers expected to react as the year closes out? (15:36). Finally, head of content Damian Francis speaks to CarExpert founder and acting CEO, Alborz Fallah, following a recent focus on the automotive media outlet. (23:24).

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