Factories For Startups: How to Create A Partner In Your Manufacturer with Elyse Kaye, CEO and Founder of Bloom Bras


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A challenge that many startup founders face is finding a true partner in your manufacturers. Often, finding a manufacturer who will agree to work with your small inventory in the first place is hard enough.

Our guest today understands what it takes to navigate manufacturing hurdles. Elyse Kaye is the CEO of Bloom Bras and Head of Product Innovation at Aha Product Solutions.

On today’s episode, Elyse discusses the challenges posed by so many factories refusing to work with startups, ways to reduce unnecessary packaging, and how e-commerce is allowing smaller companies to take bigger risks than ever before.

Guest Quote

“Instead of having 400 products on your site, can you bring it down so that you don’t run a greater risk? There’s been huge challenges in changing algorithms. So whereas it might have been a certain customer acquisition cost a year ago, those numbers have now skyrocketed.” - Elyse Kaye

Time Stamps

*(1:31) Meet Elyse

*(2:00) What is Bloom Bras?

*(4:30) Manufacturers not willing to work with startups

*(7:30) Supplier diversification

*(10:44) Segment 2: Challenges

*(13:35) Solving for a more efficient supply chain

*(18:03) Retail v E-Commerce

*(20:54) Segment 3: The Venting Couch

*(26:50) Segment 4: Back to the Future

*(27:20) Let’s talk sustainability

*(33:55) Segment 5: Quick Hitters



Cloud Supply Chain combines the speed and flexibility of the cloud with the physical infrastructure required to compete. Want to learn more? Download our e-book Cloud Supply Chain for Dummies, I mean Savvy Brands, and find out for yourself. Go to Stord.link/dummies to get a copy.



Connect with Elyse Kaye on LinkedIn

Connect with Alex Kent on LinkedIn

Check out the Stord Website

Check out the Bloom Bras Website

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