EP 74: Mastering The Foundations of Referrals With Stacey Brown Randall

The B-Word with Joanne Bolt. Real Life | Real Business | Really Unapologetic

Stacey Brown Randall is the award winning author of the book Generating Business Referrals without Asking, host of the podcast Roadmap To Grow Your Own Business, and group coaching expert for business owners looking to create a sustainable flow of referrals.
In This Episode
Stacey and I are diving into the 18 strategies she uses to teach how to build a referrable business. It all starts with looking at where the gaps are, and identifying 1 of the 3 Foundational Strategies you need to start with.
Foundational Strategies
Stacey encourages all entrepreneurs to take a deep dive into their existing and potential referral sources first. Those are the low hanging fruit and the building blocks you need to crush before moving on and layering more pieces into your strategies. She has proven scripts for these strategies to help her clients close the deals and curate higher rates of referrals.
The 3rd foundational strategy is building a Referable Client Experience.
Situational Strategies
Once you're cruising through the foundational strategies like a boss, Stacey teaches you to layer on Situational Strategies to enhance the overall process. She calls this 'strategy stacking' (a process where you focus on adding in ONE layer before the next in order to avoid overwhelm).
Next Level Strategies
The final step in your mastering the referral process is to layer on next level strategies. These are things like referral relationship transfer (a FABULOUS technique for team owners to learn!).
Since we're discussing referrals, I'm going to ask a favor of YOU my friend. Will you take 2 seconds and send this podcast episode to a friend? By referring The B-Word to others, you'll help grow my business, and I in turn can help your friends grow theirs.
How fabulous is THAT?!!
Links Mentioned in the Episode:
Stacey's flowchart (download here or go to our shownotes to see it)
Real Boss Women Free 2 Minute Quiz to Assess Your Level Of Growing Your Business
2nd Annual Focus Conference in Nashville TN
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