Manage episode 363516733 series 1309586
It seems like every week there’s news of another attempt to ban TikTok. Indeed, the federal government and half the states in the U.S. have outlawed use of the app on government-owned devices. Never before has there been such a reaction to an app’s sudden popularity. So just how did the app reach one billion downloads and 150 million active users in the U.S.? According to the Guardian:
TikTok owes its phenomenal success to a host of canny choices. They feature easy-to-use video, with creation tools that blur the line between creator and consumer. Their vast library of licensed music allows teens to soundtrack their clips without fear of copyright strikes. And a billion-dollar advertising campaign on Facebook brought in new users as quickly as Zuckerberg’s company could send them over.Free Resources: PDF Transcript | Quizzes | Lesson Module
Download: Podcast MP3The post Business English News 53 – TikTok first appeared on Business English Pod :: Learn Business English Online.