Fan Experience ציבורי
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About Us The Innovation Institute for Fan Experience (IIFX) was founded in 2020. IIFX’s vision is to be the leading and most trusted global authority on providing exceptional, memory-making fan experiences for the sports and entertainment industry. The Institute focuses on the fan journey and creating the ideal fan experience for its member organizations, one that results in increased revenue, sustainable growth, operational efficiency, a diversified workforce, new and repeat attendance, and ...
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Fan Engagement through Digital platforms has turned from a “nice to have” to a “must have” for the Sports and Entertainment stakeholders to reach their yearly goals. Sports Media, Clubs, and Federations are facing this challenge, and industry leaders are sharing with us the innovative strategies and tools they are using to overcome this defiance. If you want to know the best practices and the secret sauce of the big players of the industry on this topic, you cannot miss this podcast.
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COPYRIGHT 2024 BY IIFX ALL RIGHTS RESERVED Recorded 20 March 2024 by IIFX Join Dr. Lou Marciani, Director & Co-Founder of IIFX, and Jim Mercurio, former Executive VP & General Manager @ Levi's Stadium and President of JCM Events Management & Consulting, LLC, for our free FANCENTRIC podcast. Russ Simons, Chief Listening Officer and Managing Partner …
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COPYRIGHT 2024 BY IIFX ALL RIGHTS RESERVED Recorded 2/6/2024 Dr. Lou Marciani, Director & Co-Founder of IIFX, and Jim Mercurio, former Executive VP & General Manager @ Levi's Stadium, for our free FANCENTRIC podcast. Fans, Sports & Entertainment leaders, and anyone with an interest in the legal liability protections afforded by the SAFETY Act for s…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED EMERGENCY PREPAREDNESS - ARE YOU AND YOUR VENUE READY Recorded: 12/06/2023 Fans, Sports & Entertainment leaders, and anyone with an interest in Emergency Preparedness should watch the IIFX Live Stream event recorded on 6 December 2023. Dr. Lou Marciani, Director & Co-Founder of IIFX, and Jim Mercurio, form…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED FANCENTRIC Live Stream 1 What is Going on With Fan Behavior?! Recorded: 11/13/2023 42:31 (minutes:seconds) Dr. Lou Marciani and Jim Mercurio are the hosts for our FANCENTRIC live stream and podcasts. This inaugural livestream event explores the behavior of fans during sports & entertainment events. Join Dr…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED FANCENTRIC TECH - Genetec and Capitol One Arena - An Innovative Fan Security Partnership Recorded: 11/6/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX interviews Sylvester Servance, Director of Venue Security of Monumental Sports & Entertainment about how they use Genetec Inc. security capabilities…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED On Wednesday, September 27, 2023, the Innovation Institute for Fan Experience (IIFX), in association with the Security Industry Association Women in Security Forum, hosted a virtual town hall titled “Women in Sports & Entertainment Security – Taking Charge and Making a Difference!” This was the third in a …
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED Raising the Bar: Women in Sports & Entertainment - Taking Charge and Making a Difference! This is the second in a quarterly series of IIFX Town Halls featuring women in sports and entertainment. This live Town Hall event was featured at the 2023 ALSD Conference & Tradeshow in Conjunction with IIFX from 9-1…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED A Special Interview With Harry Hynekamp, VP of Guest Experiences @AMB Sports + Entertainment - A Companion on the Fan Journey Recorded 6/5/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX is joined by Harry Hynekamp the Vice President of Guest Experiences for AMB Sports & Entertainment. Harry is a Co…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED The Future Role of Policing in the Sports & Entertainment Industry An IIFX Town Hall Event Recorded 4/27/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX is joined by a distinguished panel of sports & entertainment and policing leaders. They discuss: - Role of policing in the Sports & Entertainment I…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED XC Tech Talk with Axis Communications Recorded 4/17/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX interviews Rob Muehlbauer, Senior Manager for Business Development @ Axis Communications . They discuss: - Role of the Xperience Consortium in the Sports & Entertainment Industry - Importance of video…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 76! Phoenix Rising Family, It's so great to have Josh on the show. He talks about the USL Championship League, the US Open Cup, two rising games from the last week (two wins: vs Greenville and @ Birmingham Legion) and he gives his thoughts on Phoenix Rising's next match…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 75! Phoenix Rising Family, I'm so happy to have national broadcaster and top analyst Devon Kerr (Twitter: @DevonKerr9) on the pod to talk about what he's been up to, what he sees in the 2023 Rising roster, his conversation with Juan Guerra, the best teams in the Western…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 74! I'm so happy to have analyst Brandon Mays (Twitter: @BrandonMays18) here to talk about his team: Greenville Triumph who are playing Phoenix Rising in Phoenix in Round 2 of the US Open Cup on Wednesday April 5, 2023. Brandon talks about what Rising supporters can exp…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 73! Last week in Episode 72, Phoenix Rising FC's Head Coach, Juan Guerra introduced us to the team. I liked that he talked about the players in personal way and I feel more connected to the team because of that. This week Juan (Twitter: @juanguerra16) talks about his st…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED Women in Sports & Entertainment Security - Taking Charge and Making a Difference An IIFX Town Hall Event 3/15/2023 The first in a series of IIFX Town Halls featuring women in sports and entertainment security. This Town Hall event features an impressive group of women who are leading the way in sports secu…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 72! In this episode Juan talks in depth about the roster he’s put together for 2023. Part 2 of this interview where Juan tell's his personal story about growing up in Venezuela, how he fell in love with the game, etc. will be released next week. Thanks for listening! Pl…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED XC Tech Talk with NTT DATA Recorded 3/10/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX interviews Bill Baver, Vice President of NTT SMART World and Ajay Prakash, Senior Director @NTT SMART World. They discuss how Data is King! in the sports and entertainment industry. Topics include: - Digital Tra…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED XC Tech Talk with Databuoy Corporation Recorded 2/10/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX interviews Kathleen Griggs, CEO of Databuoy Corporation. They discuss the Shotpoint Gunfire Localization & Geofob Mobile Panic Button Systems and: - Multi-sensor fusion approach - Rapid reporting and…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED Best Practices: Sports & Entertainment Venue Emergency Response An IIFX Town Hall Recorded: 1/26/2023 NOTE: This informative podcast is for anyone with an interest in considerations for sports & entertainment venues' emergency response. The information provided herein is the informed opinion of the panelis…
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COPYRIGHT 2023 BY IIFX ALL RIGHTS RESERVED XC Tech Talk with Meridian Rapid Defense Recorded 1/13/2023 Dr. Lou Marciani, Director and Co-Founder of IIFX interviews Peter Whitford, CEO of Meridian Rapid Defense Group. They discuss: Securing the Tournament of Roses parade How 700 lbs. of a steel barrier makes for a better fan experience How a perimet…
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COPYRIGHT 2022 BY IIFX ALL RIGHTS RESERVED XC TECH TALK WITH GUARDIAN ZONE Recorded on 12/09/2022 Dr. Lou Marciani, the Director and Co-Founder of the Innovation Institute for Fan Experience (IIFX) discusses the power of "safety in the palm of your hand" provided by the Guardian Zone app and security platform with Sheryl Pinckney-Maas, the Chief Ex…
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COPYRIGHT 2022 BY IIFX ALL RIGHTS RESERVED Recorded 9/21/2022 by IIFX DISCLAIMER: This presentation is for informational purposes only and should not be construed as providing legal advice. For legal advice, please consult an attorney you have retained to address your specific questions. On Wednesday, September 21, 2022, the Innovation Institute fo…
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One of the most exciting Podcasts we created was connecting with Jorge Urrutia in NYC. Raised in Madrid and a huge sports fan since he was a little kid, he ended up working for the NBA. His role was to understand all the data gathered in the Fan Engagement vertical and make decisions to improve that relationship with the fans. After a couple of yea…
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Welcome to the final episode of THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 71! In this episode: USL News and Results : John Morrissey (Twitter: @USLTactics) is an analyst for Sacramento Republic FC, a co-host of @theUSLshow and a contributor to @backheeled. He's on the pod each week to review the news and results around th…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 70! Phoenix Rising FC end Week 24 of the USL Championship (Twitter: @USLChampionship) with a new Head Coach. Thank you Rick Schantz for all that you have done for this club and this community. Your impact has been immeasurable! Welcome Juan Guerra - lead us to the playo…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 69! Phoenix Rising FC end Week 23 of the USL Championship (Twitter: @USLChampionship) with a loss to Orange County SC. Rising are in 10th spot but need to be in the top 7 to make the playoffs. It's fair to say that we're not exactly delighted with the outcome of this aw…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 68! Phoenix Rising FC end Week 22 of the USL Championship (Twitter: @USLChampionship) with a nil all draw against Las Vegas Lights!! This gives us 5 consecutive clean sheets (8 overall) and sees us with 5 draws, all coming in the last 7 games. Rising are moved up one pl…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 67! Phoenix Rising FC end Week 21 of the USL Championship (Twitter: @USLChampionship) with a nil all draw against Oakland Roots and a dominant 4-0 win over Colorado Springs Switchbacks which included an INCREDIBLE OLYMPICO from Aodhan Quinn!! The game against Colorado c…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 66! Phoenix Rising FC draw twice in Week 20 of the USL Championship (Twitter: @USLChampionship). We look forward to three exciting matches and hear about what's going on around the league from John Morrissey. In this episode: Game Roundup : Phoenix Rising FC v Louisvill…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 65! Phoenix Rising FC have a bye week in Week 19 of the USL Championship (Twitter: @USLChampionship). No game so we decided to dig around in the dirt to see if there were any interesting takeaways from what we have been amassing over the last 18 weeks. I can hardly reme…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 64! In this episode: Phoenix Rising FC suffer another loss in Week 18 of the USL Championship (Twitter: @USLChampionship). There are many explanations as to why we are suffering this run of bad form, could there be a curse on Phoenix Rising? Let's explore! Game Roundup:…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 63! In this episode: It's the Fourth of July weekend and Phoenix Rising FC need some fireworks to break the losing streak. Richmond Antwi to the rescue! Game Roundup: Phoenix Rising FC vs Orange County SC: Phoenix Rising FC hosted rivals Orange County SC July 2 and tied…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 62! In this episode: Phoenix Rising FC are on a historic losing streak and fans continue to ask questions and call for changes. The topic comes up in the Game Roundup and especially in the Monthly Review. Game Roundup: Las Vegas Lights FC v Phoenix Rising FC : Phoenix R…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 61! In this episode: Fans are questioning Rising's performance and some are asking for a change in leadership, specifically calling for the removal of head coach Rick Schantz. While we don't have a segment dedicated to this topic we address it in the Game Roundup and ag…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 60! In this episode: Head Coach Rick Schantz Is it time to move on? Some fans are ready to cut the cord. We talk about why and discuss whether parting ways with Coach will solve the problem. Game Roundup: Phoenix Rising FC v El Paso Locomotive FC Phoenix Rising FC hoste…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 59! In this episode: Game Roundup: Phoenix Rising FC v Birmingham Legion FC Phoenix Rising FC hosted Birmingham's finest on June 4 and our boys lost 1-0. Co-hosts Niall McCarthy and Kaylor Hodges join forces to bring you the game round-up with guest commentator Theo Mac…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 58! In this episode: Game Roundup: Hartford Athletic vs Phoenix Rising FC Phoenix Rising FC travelled to Connecticut to beat Hartford Athletic 2-1. Goals came from defensive midfielder, Kevon Lambert, and striker, Greg Hurst. John Morrissey (Twitter: @USLTactics) and Ke…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 57! In this episode: BREAKING NEWS: Phoenix Rising GM Bobby Dulle is on the show to talk about "that" New Mexico United game. It was scheduled for Saturday, May 21, was postponed when Rising were forced to follow the league's COVID protocol, and rescheduled for 3 days l…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 56!In this episode:Resident analyst Kelley McCarthy is here to talk about Phoenix Rising's astonishing (and historic) 5-1 home loss at the hands of Tampa Bay Rowdies!! We were first to score but the Rowdies' counter attacks left our three center backs super vulnerable. …
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 55! In this episode: Kelley McCarthy and Theo Mackie (Sports Journalist, covering Phoenix Rising FC for The Arizona Republic) are our guest analysts joining to talk about Phoenix Rising's 3-0 home win to San Antonio FC! 3-0 a dominant win, right? Not really - our analys…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 54! In this episode: Find out what went wrong in Phoenix Rising's away loss to LA Galaxy 2, Los Dos. Three goals to nil, OH HOLY HELL! Kelley McCarthy and John Morrissey (Twitter: @USLTactics) are our guest analysts for this memorable game roundup.! Jeff Wendt is with h…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 53! It's official here we go with year two of our love affair with Phoenix Rising FC!! In this episode: Meet special guest Greg Hurst, a striker for Phoenix Rising who signed at the beginning of the season and is making his presence felt (especially against rivals New M…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 52! In this episode we celebrate 52 weekly episodes - a year of podcasting about our love affair with Phoenix Rising FC!! Re-live Phoenix Rising's 1-0 home victory over rivals New Mexico United. We have two fantastic guests on the panel for the game roundup: Matt Robart…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 51! In this episode.... Re-live Phoenix Rising's 3-1 win over LA Galaxy 2 (Los Dos). Two bangers from Luis Siejas with Marcus Epps giving us the icing on the cake at the 90th minute. We have two fantastic guests on the panel for the game roundup: Jake Anderson, sports j…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 50! In this episode.... So much to celebrate: 50 episodes! World Cup qualifications! A big win for Phoenix Rising and two all star guests on the show!! Re-live Phoenix Rising's first away win this season, our first win against San Antonio ever and our first clean sheet …
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 49!In this episode....Tony Sanchez from the "2 Balls and a Mic" show (@2BallsandaMic on Twitter) joins us for this week's game roundup: another loss for Phoenix Rising, this time to San Diego Loyal March 26, 2022!John Morrissey aka @USLTactics on Twitter is back with us…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 48! In this episode.... We review the first away game: The shocking 2-1 loss to Las Vegas Lights on March 19, 2022! What went wrong? Yes the Las Vegas circus was over the top but how about the on field tactics, should Phoenix have been more prepared? Should they have ad…
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COPYRIGHT 2022 BY IIFX ALL RIGHTS RESERVED Frictionless Fan Experience with Genetec Venue Parking Recorded 2/24/2022 Fans want convenience to go with the spectacle of any great sports or entertainment event. Touchless technologies are making it possible to reduce the time spent in lines, pay for services, and even park. The advent of a frictionless…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 47! In this episode... We introduce the team for 2022, including a review of how it has changed from last season. We celebrate the season opener: A 4-2 win over Monterey Bay FC on March 12, 2019! Theo Mackie (Twitter: @theo_mackie) who covers Phoenix Rising FC for The A…
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Welcome to THE FAN EXPERIENCE, A Phoenix Rising FC Supporters Podcast - Episode 46! In this episode... Phoenix Rising FC's new captain Darnell King joins us! Awesome interview, thank you Darnell!! Kelley McCarthy reviews the double header vs GCU and vs FC Tucson. She stays on for a preseason roundup and discusses the evolution of the roster as well…
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