Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
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Special edition live from Mumbrella CommsCon
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27 March 2024 Join Mumbrella publisher Adam Lang live from CommsCon at the Four Seasons Hotel in Sydney. On this episode, Adam is joined by CommsCon speakers and special guests including: Brand marketing director at Who Gives a Crap, Kat Kearney General manager at Eleven and Sustain by TBWA, Kiefer Casamore Vice president of engineering at CisionOn…
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On this episode of the one-on-one series, host Neil Griffiths is joined by comedian and self described design nerd, Tim Ross.על ידי Mumbrella
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Woolies’ Banducci takes another hit after Senate inquiry; Was Mel Hopkins’ LinkedIn post a good move?
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The CEOs of Woolworths and Coles fronted a Senate inquiry into price gouging this week. Who came out looking good… or worse? Also on this episode: We talk to comms crisis expert Sally Branson We look at Mel Hopkins’ LinkedIn post praising the Seven network Why “effective immediately” might soon become the norm Join Neil Griffiths, Adam Lang and Lau…
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On this episode of the one-on-one series, host Neil Griffiths is joined by TEG CEO, Geoff Jones.על ידי Mumbrella
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Seven, Qantas and Spotify: Brand crises and opportunities
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10 April 2023 It’s been a big week for brands like Seven, Spotify and Qantas. Who’s facing a crisis and who has opportunity? Also on this episode: ARIA CEO issues SOS to adland to support Australian music Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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On this episode of the one-on-one series, host Neil Griffiths is joined by ARIA CEO, Annabelle Herd.על ידי Mumbrella
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Facebook News is officially gone – what now?; Another Aussie music festival bites the dust
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3 April 2024 As announced last month, Meta’s Facebook news has officially been axed – so what now? Also on this episode: Music industry in crisis as another festival goes under We wrap up Mumbrella’s on-ground coverage of the Adobe Summit in Las Vegas Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing u…
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On this episode of the one-on-one series, host Lauren McNamara is joined by rugby league legend and The Goanna Academy founder, Greg Inglis.על ידי Mumbrella
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Agencies warned over Shell pitch, but who’s right?; TV network battles begin for 2024
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20 March 2024 Agencies pitching for Shell Energy’s creative account have been issued a stark warning. But who’s in the right? Also on this episode: It’s only March, but the TV network battles for 2024 have already begun Reaction to the first radio ratings for 2024 We talk to Third Hemisphere’s founder Hannah Moreno ahead of CommsCon next week! Join…
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On this episode of the one-on-one series, host Neil Griffiths is joined by the CMO of Fender Music, Evan Jones.על ידי Mumbrella
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Special edition: Recorded live from Mumbrella’s Retail Marketing Summit!
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14 March 2024 Join Mumbrella editor and Mumbrellacast host Neil Griffiths live from the Retail Marketing Summit at the Crown in Sydney! On this episode, Neil is joined by Retail Marketing Summit speakers and special guests including: TRIBE founder Jules Lund News Corp Australia’s eCommerce director, Adam Kron Spotlight Retail Group’s general manage…
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One-on-one: Pippa Berlocher/Stevie Douglas-Neal/Aimee Buchanan
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On this special edition of the one-on-one series, Mumbrella journalist Lauren McNamara is joined by EssenceMediacom CEO Pippa Berlocher and Sydney MD Stevie Douglas-Neal, and Group M CEO Aimee Buchanan.על ידי Mumbrella
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Print just took another major hit… but its comeback continues
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6 March 2024 In the same week that print newspapers took another big hit, one magazine is committed to its comeback and we speak to its editor. Also on this episode: Kyle & Jackie O tipped to launch in Melbourne this week We talk all things ARN/SCA takeover proposal and gender pay gap data within the radio networks Adore Beauty CMO Dan Ferguson tel…
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On this episode of the one-on-one series, host Neil Griffiths is joined by the CEO of IPG Mediabrands, Mark Coad.על ידי Mumbrella
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Gender pay gap data revealed - we dissect the winners and losers; ARN responds to Jackie O’s KIIS FM walkout
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28 February 2024 The gender pay gap data has been revealed for the first time ever – we look at the winners and losers within the media and marketing industry. Also on this episode: ARN responds to Mumbrella after Jackie O stages KIIS FM walkout over gender pay gap in radio and we chat to Ciaran Davis We talk to Market Economics head Stephen Koukou…
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On this episode of the one-on-one series, host Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.על ידי Mumbrella
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Woolies CEO steps down following disaster TV interview – but was that always the plan after all?
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21 February 2024 Brad Banducci announced this week that he is stepping down from the CEO position after a trainwreck TV interview and his replacement has already been announced – but according to Woolworths, Banducci moving on was always the plan. Also on this episode: We talk to Mark Ritson about why radio should be your sidekick and why marketing…
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One-on-one: Force of Nature: The Dry 2 cast
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On this episode of the one-on-one series, host Neil Griffiths sits down with Force of Nature: The Dry 2 star, Eric Bana, as well as director Rob Connolly, producer Jodi Matterson and The Dry author, Jane Harper.על ידי Mumbrella
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Seven’s had a big week – some good news… and some bad news
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14 February 2024 Seven pulled in some massive TV ratings this week with the Super Bowl, but their financials weren’t as stellar. Here’s the good and bad news about it. Also on this episode: We tease this week's one-on-one podcast series guest! Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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One-on-one: Greg Hoffman - part 2
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Part two: Neil Griffiths is joined by one of the headliner names at the 2024 Mumbrella360 conference and the former Nike CMO, Greg Hoffman.על ידי Mumbrella
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Taylor-mania: Marketing genius, overexposure… or both?
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7 February 2024 Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday’s Super Bowl where the pop star seems to be getting more attention then the game itself! Also on this episode: We discuss Mumbrella’s new one-on-one series and tease part two of our conversation with f…
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One-on-one: Greg Hoffman - part 1
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On this episode of the one-on-one series, host Neil Griffiths is joined by one of the headliner names at the 2024 Mumbrella360 conference and the former Nike CMO, Greg Hoffman.על ידי Mumbrella
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The rebirth and death of two iconic Aussie brands; Another hit for Optus
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31 January 2024 The last week has seen the rebirth of one iconic Australian brand and the death of another Also on this episode: Optus dealt another blow as incoming head marketer ditches role just days out from commencing Join Neil Griffiths, Adam Lang and Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.…
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What new chair could mean for ABC; Woolies CEO goes on press tour after Aus Day backlash
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24 January 2024 Former News Corp CEO Kim Williams is set to be the next chair of ABC - here's what it could mean for consumers and staff. Also on this episode: - Woolworths CEO Brad Banducci has attempted to clear up the Australia Day backlash - but did it work? Join Neil Griffiths & Adam Lang for a look at everything under Australia's media and ma…
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Mumbrellacast is back: Australia Day retail fallout, Australian Open and what to expect in 2024
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17 January 2024 On the first episode of the year, hosts Neil Griffiths and Adam Lang go through some big announcements for Mumbrella and are joined by the editorial team to discuss the Australia Day retail fallout, why the Australian Open remains a hit for advertisers and brands, and so much more!על ידי Mumbrella
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The final episode of 2023: The biggest stories of the year and Mumbrella talks to Netflix CEO Ted Sarandos
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13 December 2023 Netflix is now releasing its viewing data - CEO Ted Sarandos told us all about it Also on this episode: For the final Mumbrellacast of 2023, we look at some of the biggest stories of the year Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.…
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Spotify cuts, pivoting from podcasts and angry artists; Elon Musk – magician or mad?
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6 November 2023 Spotify the latest to be hit with staff cuts across its global business as it pivots away from podcasts Also on this episode: Elon Musk tells advertisers what he really thinks And we look into the International Cricket Council’s new deal with Amazon Prime Join Neil Griffiths, Adam Lang, Nathan Jolly & Kalila Welch for a look at ever…
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Private Media redundancies highlight challenging time for Australian media; The proof that the creative industry needs to clean its act up
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29 November 2023 Private Media publishing group the latest to get hit with redundancies Also on this episode: Australia’s creative industry wants to clean up its act and now we have proof The founder behind Jim’s Mowing has launched a beauty business and it is booming Join Neil Griffiths, Adam Lang & Kalila Welch for a look at everything under Aust…
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ARN boss tells us about landmark Kyle & Jackie O deal; Is SCA doomed?; The fallout from Kelly Bayer Rosmarin’s Optus resignation
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22 November 2023 Kyle & Jackie O sign historic ten-year deal; is this the beginning of the end for SCA? Also today: - We talk to ARN CEO Ciaran Davis about the huge deal - And we look at the fallout from Optus CEO Kelly Bayer Rosmarin’s resignation this week and how the telco can bounce back Join Neil Griffiths & Adam Lang for a look at everything …
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Optus still has a chance to turn this comms crisis around; What Seven West Media’s stake in ARN/SCA wars really means
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15 November 2023 Seven West Media enters the ARN/SCA media wars, but what does it all mean? Also on this episode: Optus offer up new explanation for last week’s nationwide outage And the ARIA Awards are back, but for how long? Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.…
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Optus dealing with crisis comms over outage; is the Melbourne Cup on its last legs?
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8 November 2023 Optus slammed after nationwide outrage, as Comms Minister demands answers Also on this episode: Has the Melbourne Cup lost its media value? And the aftermath of the Qantas AGM Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.…
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The realities of the CHEP redundancies; Inside SCA's AGM
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1 November 2023 Telstra’s recent agency roster shake-up results in redundancies at CHEP, as revealed by Mumbrella this week. Also this week: - Mumbrella’s events are back in 2024 with Mumbrella360 and CommsCon - And inside SCA’s annual general meeting Join Neil Griffiths, Adam Lang & Lauren McNamara for a look at everything under Australia’s media …
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The good and the bad of SXSW; Deep dive into upfronts season; Latest on ARN's SCA takeover bid
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25 October 2023 The aftermath of Australia’s inaugural South by Southwest - the good, the bad and its future. Also today: - It’s upfronts season - we dive into some of the networks 2024 plans - The latest on ARN’s bid to takeover SCA - And one of Australia’s biggest names in TV says the misinformation cycle in news and social media is beyond repair…
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ARN's shock bid for rival SCA; Telstra's agency shake-up; Is marketing dead?; Voice advertising fall-out
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18 October 2023 ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape? Also today: Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something? Telstra announces a major shake-up to its brand and marketing agency roster And with the Voice referendum now behi…
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Can ads swing Voice votes?; Board shake-up at Qantas; OzTAM's new CEO; What Australia's best journalists have in common
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11 October 2023 We're in the final few days of campaigning before the Voice referendum - can last minute advertising really sway votes? Also today: The chair and three directors to go in a major board shakeup at Qantas OzTAM appoints a new CEO And what Nick McKenzie and Joe Aston - two of Australia’s best journalists - have in common Join Michael T…
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Media CEO pay; Sport still king on free-to-air; 'Yes' campaign gains media momentum; Spotify tackles Audible on audiobooks
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4 October 2023 Australia’s highest-paid media boss took home $3.4m last year - we take a look at what CEOs are being paid in the media world Also today: Sport is still king on free-to-air TV The 'Yes' campaign gains media momentum - but will it be enough? And Spotify’s conquered podcasts, now they’re going after Audible with audiobooks Join Michael…
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What is going on at Dentsu?; Crown's campaign begins brand rehab; Threads & X fail to engage; Mumbrella's State of the Industry survey
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27 September 2023 What is going on at Dentsu? Restructuring, redundancies, and a few big appointments - all signs of the pressures on media businesses right now. Also today: Crown Resorts launches a major brand refresh - will it be enough to repair its reputation after two Royal Commissions? Threads and a rebranded Twitter fail to capture Australia…
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Will we see a $200m radio deal?; YouTube & TikTok take aim at TV; pressure on ad companies over fossil fuel links
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20 September 2023 It's the biggest talent deal in Australian media history - can Kyle & Jackie O pull off a $200m contract? And what’s this mean for the broader industry? Also today: After YouTube's upfront and TikTok's For You Summit, we look at what the video giants are doing in the market right now Advertising businesses who work with fossil fue…
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Adland salaries & how to get a pay rise; cinema advertising is back; Vegemite's insatiable hunger for collaborations
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13 September 2023 Advertising industry salaries have been revealed, showing benchmark wages right across adland. What's this tell us about the industry - and how can you use it to get a pay rise? Also today: The second coming of cinema advertising: surprising new research suggests Australian advertising preferences are experiencing a 90s throwback.…
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How Qantas can save its brand; why Upfronts are so important; does adland have a feedback problem?
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6 September 2023 Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline. Also today: It’s Upfront season - and in a tough advertising market, these events take on even greater significance And does the advertising industry have a problem with feedback? Join Michael Thompson & Adam La…
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Radio ratings raise eyebrows; Voice campaigns to kick off; can TV unite over BVOD?
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30 August 2023 The latest radio ratings are in: we look at the big winners, and why some of the results have got broadcasters questioning the numbers. Also today: Prime Minister Anthony Albanese has announced the date for the Voice referendum - so now the campaigns to convince Australians will begin in earnest Free-to-air TV has united behind the V…
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Gaffes in advertising; outdoor is on the rise; best work perks in adland; magazines fight back
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23 August 2023 Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage? Also today: Outdoor advertising is on the up - we look at why The best work perks in adland - what would draw you to your next workplace? And a spike …
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Matildas fever could be turning point; podcast, BVOD defy market; what we learnt from Seven's results; adland guru comes home
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16 August 2023 Australia's gone wild for the Matildas. Is this the turning point for women's sport in this country? Has it changed the way brands think about sport, and should the companies who backed them from the beginning be getting more praise? Also today: Podcast and BVOD ad spends are rising, as the rest of the market sinks. Seven West Media …
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Is Australia's ad spend really on the up? The acquisition of Sefiani, and analysing the Women's World Cup audience
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Join Sefiani boss Robyn Sefiani and Clarity Global Group's Sami McCabe on a journey of how and why the agency was acquired at the start of the year.על ידי Mumbrella
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RIP Twitter's blue bird, here comes X; plus, News Corp's Dan Krigstein and oOh!media's Cathy O'Connor
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"What the fresh hell is this?" is a question many Twitter users may have uttered in the last 48 hours as they log into their accounts only to be hit in the face by a giant X. The team looks at the latest instalment of billionaire Elon Musk's rebrand execution for Twitter and examines what it means for ads on the platform (2:34). Then, News Corp's D…
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Has Vic Gov made the right decision to dump the Comm Games?; all eyes on the Matildas as WWC lobs; Fear & Greed joins the chat
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As the first game of FIFA Women's World Cup approaches, drama has emerged elsewhere in the sports world as the 2026 Commonwealth Games is now without a host – following Vic Gov's decision to pull out of its hosting duties. The team looks back on what turned out to be a big week of sports news (2:13). Then, a chat with Fear & Greed's co-founders, Mi…
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Drama over media agency billing rank; Thread's first week; plus a glimpse into Nova's latest ratings and Ogilvy PR's B2B influencer play
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As global results of media agency billings were released by insight company COMvergance, serious questions about its Australian figures remain unresolved (1:24). The team assesses the situation before reflecting on the first week of Meta's Threads, and if we should care about it (9:51). Then, a chat with Nova's chief growth officer Adam Johnson on …
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Will getting Kyle and Jackie O back solve SCA's Sydney problem? Mid-year TV ratings, and Meta's Twitter dupe close to launch
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In an extended news chat, the team discusses the recent rumours of Kyle and Jackie O returning to their old network SCA (1:52), before doing a mid-year check on the TV ratings of old guards and new formats so far (9:13). Then, a glimpse into the new Twitter rival, Threads, developed by Meta, about what we know so far and what’s to come (18:57).…
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The industry braces for impact as proposed gambling ad ban drops; plus audio campaign review with Tim Collier and Amy Weston
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The Australian advertising industry is on the verge of another drastic change, as a parliamentary inquiry into the state of online gambling ads has led to 31 sweeping recommendations, which, if adopted, could amount to a blanket ban for the category. The team discusses the news (2:00) before an audio campaign review with Connecting Plots' Tim Colli…
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Push for junk food ad ban re-emerges; Pat Crowley's new gig at CommBank; FutureBrand Australia's Rich Curtis joins the chat
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The team examines a new push for a junk food advertising ban from independent MP Dr Sophie Scamps and the resulting industry response (3:30), before looking at EssenceMediacom exec Pat Crowley's new in-house gig with long-time client, Commonwealth Bank (14:11). Plus, a chat with Rich Curtis on FutureBrand Australia's new B Corp Certificate and its …
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