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Influence by Social Media Pro, le podcast des influenceurs francophones avec Olivier Monteux. Chaque semaine une interview d'un entrepreneur ou influenceur du monde digital pour qu’il vous partage les secrets de sa réussite et ou technique infaillible pour améliorer votre marketing. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.
 
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show series
 
RE YOU PLANNING YOUR CONTENT?When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and or business. With meme creation apps, podcast creating…
 
Today is #pokemonday I'm sure we all remember playing pokemon go, the phenomenon that hit our mobile phones about 4 years ago now. This app and game went crazy viral as everyone on social media was talking about it, but why did they all talk about it? Well the fact is the game made us all stop in our tracks, it amazed us and captured our imaginatio…
 
So it's day especially dedicated to seizing the day. So, as we head into March, have you seized the opportunity this year yet to start your social media content, especially video content? It's never too late to start, and in fact as March begins on Monday you could think about spending today and tomorrow planning your content and messaging for the …
 
When it comes to digital learning day I have to say we all know that we're constantly learning, and right now I'm consistently seeing people pivoting in digital marketing as a job (all power to you) but, stating totally false promises such as I promise to take your business from 6 to 7 figures etc. with their social media skills. Please, do due dil…
 
:: Liknedin terá espaço para contratação de freelas :: Microsoft cria ferramenta de criação de sites gratuitos :: Twitter lança opção para conteúdo pago :: Twitter apresenta a função “cala a boca” :: Whatsapp irá limitar as contas que não aceitarem a nova política :: Facebook parte para o ataque contra a maçã :: Jornais publicam publi que defende t…
 
So many people find doing social media A a chore, but B many people have no element of patience either when it comes to social media. We all want results quickly, and when it doesn't happen fast social media ends up feeling like an inconvenience. Patience is one of the main keys to creating an organic audience, so it's something we have to learn, o…
 
On #loveyourpetday it begs the question why does content like cat videos perform so well on social media. The reason for this, the human element connected to it. People relate to it because they have cats and dogs etc. It’s that true human connection created via that content and it makes people want to share it. So how does that relate to you and y…
 
Today is tug of war day, and this feels like a perfect metaphore with social media. We all feel like we're being pulled from one channel to the next trying to get results.....well, that's what you do unless you've actually sat down and understood how your social media needs to be working.Without understanding who your ideal client is, then you won'…
 
Today is #drinkwineday Now I know, they're not all to our tastes, but, you need to try them to be sure of that. This is just like social media. It’s like saying facebook isn’t where your audience is without having a facebook account or having ever used the system, yup it's ridiculous. You have to try something before you can say you don’t like it, …
 
As today is random acts of kindness day I want to ask you what you do for your audience that's out of the norm? I don't mean giving them discounts or anything like that, i want to know when you last reached out to the people in your community to just check in on them and see how they're doing?Email: simons@perceptionstudios.co.uk SOCIAL MEDIA► Snap…
 
Video content is incredibly powerful for any brand and business, so this month to celebrate Cherry Month I want you to pop your video cherry. Sit down and either film or go live for your first video content in 2021. This is why I want to help you structure your live video. So here are three simple steps1. Introduce yourself2. Tell Your Story3. What…
 
On #worldradioday it's well worth someone who spent so many years working in the industry chatting about the power of audio. Yes video is my foray so to speak, and it actually does perform better than audio, however, audio is so frictionless as content for your audience, especially as a podcast. Also, audio can still be converted into multiple piec…
 
Happy new year to all my Chinese listeners of the podcast. This is a perfect opportunity for me to discuss the potential of your brand using foreign language content. The thing is, as a brand or business working globally with your content, how often do you look into the analytics and understand what countries your content is working the best in? Ma…
 
Just recently it’s become more and more obvious that many many channels are still using follow unfollow as a marketing strategy, in the hope that those channels they follow will follow them back and then when they unfollow they’ll stay as a follower.Stop assuming that following someone will automatically mean they’ll follow you back. If your conten…
 
To celebrate #freelancewritersappreciationweek I'm talking about blog content with you again today. As we spoke about on Monday, the blog is the doorway to content creation, so obviously we want as many people as possible to see our value written content. So, on Monday I gave you my top 7 SEO blog growth tips, so today I'm going to give you some si…
 
In honour of Freelance Writers appreciation Week, it's time to talk about blogging again. Blogging as far as I'm concerned is the doorway to more content for your brand and business. With a blog you get your message straight in writing, something we're all capable of doing. So, let's chat through some of my top blogging tips to help make sure your …
 
So, today is send a card to a friend day, so I want to again speak to you about the power of thinking outside of social media for your brands marketing content, especially as we do live in the age of social media, so imagine how powerful something different can be, not only in your communities hands, but also how it might look on social media too.E…
 
We all know that Ice Cream for breakfast isn't really the best dieting advice ever, but, as it's ice cream for breakfast day we can do it now at least. This is a bit like social media, and this will sound odd coming from a social media coach, but, it's not always the best place for a business to be putting all their efforts when it comes to marketi…
 
Superbowl 55 is this weekend, and one of things people watch the event for is to see the adverts. However, there's always been a story to the best performing advets. Last year it was Mr Peanut.....a week before superbowl 54 he was killed off by Vayner Media who where controlling the creative, but then during the superbowl the new baby peanut was in…
 
Storyboarding Your Video content can seem quite daunting, especially if you've no idea what one is, so let's have a chat about how to create a simple one for your content to help tell your story.Email: simons@perceptionstudios.co.uk SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77…
 
I was told the other day by a salesperson that storytelling is fine for some things but they can't use stories in sales......I could not disagree more. Stories are integral to many aspects in business, not just your daily organic social media content, but, also if you can tie in a great story to your sales presentation it gives the audience somethi…
 
As it's #nationalstorytellingweek I thought it was incredibly important to talk about the story you put into your content on social media....especially your video content. I'm not suggesting you need a professional to help (although that would be hugely beneficial), but, you do need to tell a story with all your content, what is that photo you're p…
 
When it comes to creating content for your brand, so many people forget the most important thing for creating video content. This week is a perfect opportunity to talk about it, as it's #storytellingweek So what is the story you're trying to tell with your visual content....simply picking up a camera and taking a quick photo of a product isn't enou…
 
Have you planned your content creation for February yet? I cannot reiterate the importance of doing this. Doing some February planning will give you far more direction of your content that simply winging it and ending up with a totally scattergun approach to what you're saying to your audience.So, how about I give you some ideas of what's happening…
 
Having fun at work is pretty much imperative if your looking to build a team who’re willing to do what you’re asking of them. Now, remember, when you do have fun, your social media can show this too. People love to see the behind the scenes stuff, especially when you’re all having fun. Be it silly dancing or a cake baking contest, start creating so…
 
Today is #globalcommunityengagementday, a chance for me to talk to you about the importance of engaging on social media. However not only being engaged in your own community hut also other experts in your sector. Also, speaking to people in their communities as well and being part of other communities....for example taking part in regular hashtag h…
 
Now let’s be honest, who knew it was chocolate cake day? I bet most people don’t unless they’re searching for special events happening. The thing is, the fact that it is can really help your content be found. Now I’m not suggesting you hashtag random stuff with #chocolatecakeday but if it’s relevant to what you’re talking about stick it in there. Y…
 
How often do you ask questions of your audience. I don't mean, hey....do you wanna buy my product, but actually get them involved in your content taking part in questions you've asked or polls etc. These functions are available across so many platforms, so help your content get noticed by making it easy for people to interact with it.…
 
So I've been asked a lot about using social media in lockdown 3 and what people can do to be different in 2021, so, here are my top 5 social media tactics for 2021.Provide Customer Service Via Facebook MessengerEmpower Employees to Advocate for Your BrandKnow What Works on Which PlatformEngage With Your AudienceDeliver on Your PromisesTo find out m…
 
On belly laugh day it's worth talking about humour and using it within your social media content. You've got to be so careful when using humour. Now I understand we don't all laugh at the same things, but, you have to be super aware that there is a fine line between something that's funny, and something someone else will find offensive, so when usi…
 
So today is handwriting day, so I thought this was an excellent opportunity to speak to you again about the power of the blog for your brand.So, when did you last write a blog for your brand or business?When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content pla…
 
So, when you're uploading a video to youtube you get loads of different options of things to fill in, your videos title, thumbnails, description boxes, meta tags etc. etc. So what are the basic things to remember when you're uploading your content?A: Get your title right and in under 50 charactersB: Create a bespoke thumbnail and use apps like vidI…
 
today is national hugging day, something a lot of us are missing right now in our day to day lives, that and meeting up with people. However, this said, it doesn't mean we can't reach out with virtual hugs for people on social media. So, i'm tasking you right now that after listening to this podcast you reach out to people who follow your business …
 
If I gave you 20k followers on your social media right now, what would you do?Throw a party 🎉 Tell the world your an influencerOr would you be more worried about whether the 20k people are actually going to give a damn about your content. ❌When your building an audience, don’t look to gain a fake audience. Stop asking for sub for sub, follow for fo…
 
One of the most under utilised tools on social media is Pinterest. For some reason, although it is predominantly female a lot of people just don't think it's got potential for their business. I was one of them to be honest, until I tested it as a platform and went from 2000 views a month to 100k by simply creating more content consistently for the …
 
So, today is Winnie The Pooh Day, the day to celebrate the birthday of AA Milne. Now I'm sure we've all seen the Winnie & Pigglet images with quotes on them, not always Winnie quotes, but usually quite a lot of brevity in them, they're fun sometimes, but othertimes silly.....one thing they all have in common is they perform well, but why? It draws …
 
As you may know, today is ditch your new years resolutions day. This is a chance for you to be finally honest with yourself and say, I've failed to stop smoking, or, I did have a drink the other day etc. etc. and let's be honest, in this weird climate right now, nobody could blame you. However, if one goal was to be sure to work hard on your social…
 
Today is Nothing Day, but, even though this is a day for you to sit down and reflect and do nothing, should you really be doing that as a brand or business? The thing so many of us forget is social media doesn't switch off at 5pm on a friday and switch back on Monday at 9am. It runs all the time, and new people are always consuming content at diffe…
 
It’s #hatday which allows me to ask the question, are you wearing every single hat in your business? Should you be wearing every single hat in your business was, or worse still, have you given someone a job they’re not suited too......like social media.So many businesses hand out social media jobs to young team members assuming because they’re on s…
 
Today is dress your pets day, a day when no doubt social media will inundated with cute animals dressed as assorted different things and everyone will be pressing like and share so their friends and family can see them......but, why do people interact with this type of content and not yours? Well, it all boils down to emotions, we all buy products …
 
What are Social media stickers? In simple terms, social stickers are a glorified emoji. A way of expressing a feeling, a thought, or just plain old fun. As you can see in the image below, we went from having emoticons which were made of up of different characters to now having emoji and stickers.So why should you use them?One way is building a posi…
 
It's time to give you some actionable advice for your social media, so in todays podcast I'm giving you 3 simple instagram tips that'll help you improve your profile and how you go back to comments and treat the platform. If you want all 19 of my tips, feel free to download my ebook here: https://mailchi.mp/08fe87f0b8ab/70dmqvxntsEmail: simons@perc…
 
WARNING: Todays podcast does include some slightly visual content taken from todays live but you'll get the gist of the conversation.So many people get caught up in perfection with their content, so today on sketchnote day I show you how imperfect content can be with my terrible sketchbook drawing of some content I've posted on my social media chan…
 
it's none of your business what anyone else thinks of you.....this is my mantra when it comes to overcoming the doubt I always had about creating content for my audience. In fact, this stems all the way back to my days of working in radio when almost everyone around me professionally spent their time doubting and belittling me rather than supportin…
 
So, here we are, another weekend and another chance in 2021 to down tools and try take in everything about the last 7 days, especially in the UK with lockdown hitting again. However, I've always said, social media doesn't switch off on a weekend so you have to be present if not consistently like during the week. What I would always suggest is thoug…
 
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