Troy Sandidge ציבורי
[search 0]
עוד
Download the App!
show episodes
 
Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients ...
  continue reading
 
Welcome to "Unfiltered Growth: Real Talk on Trends and Strategies," the podcast where the gloves come off, and the insights come pouring in. This is your go-to arena for unwrapping the boldest strategies and diving deep into the realms of entrepreneurship, marketing, and cultural shifts with a sharp, unfiltered lens. Each episode, Christina and Troy bring you face-to-face with thought leaders, innovators, and disruptors from diverse industries and sectors. We strip away the B.S. and dive int ...
  continue reading
 
Loading …
show series
 
It's no secret that most people are terrible at selling. They struggle with rejection. They lack confidence. They fumble with clear communication. They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win. They're making a lot of noise, doing a lot of tasks, and staying very busy, but…
  continue reading
 
This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers! You can go listen to A.I. Revolution Part I here. A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From g…
  continue reading
 
Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress.. On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to…
  continue reading
 
Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a mar…
  continue reading
 
This is our ONE HUNDRETH Episode! We made it iDigress Listeners! In 100 episodes we achieved all of these things: • Over Half a Million Downloads & Counting Across The Globe • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes} • Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier} • Top 100 Marketing Business Podcasts {Apple Podcasts} • Top 25…
  continue reading
 
Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. How you build a business of success requires an irresistible offer. The only way to create that offer, is by creating something valuable defined by the market, not by your own mind. This episode will cover how we approach our business like a…
  continue reading
 
It's a new year. It's a new season. But will you achieve new growth? This episode will break down the one thing preventing you from elevating your business to new levels. There are three questions you must ask in order to increase business productivity. In addition, you must analyze your C.U.P. in order to scale. And lastly, we'll navigate the As t…
  continue reading
 
Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. Beyond The Episode Gems: Learn About My New Bus…
  continue reading
 
Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Well, you aren't a…
  continue reading
 
Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it. Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is …
  continue reading
 
Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks a…
  continue reading
 
Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Are you navigating losing a substantial amount of…
  continue reading
 
Why do many business leaders expect other people to just "understand" their value in the marketplace? You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok. And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service? I'm sorry to br…
  continue reading
 
Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many busine…
  continue reading
 
Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. In thi…
  continue reading
 
The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. The goal is to take your idea and lay out the vision to then convert that into an actionable pl…
  continue reading
 
Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. In this episode,…
  continue reading
 
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on market…
  continue reading
 
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on market…
  continue reading
 
I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of th…
  continue reading
 
Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emer…
  continue reading
 
This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress bei…
  continue reading
 
We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for chan…
  continue reading
 
Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where …
  continue reading
 
Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In…
  continue reading
 
Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the …
  continue reading
 
I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a h…
  continue reading
 
The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place bas…
  continue reading
 
Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evo…
  continue reading
 
As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also conver…
  continue reading
 
Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable. Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough…
  continue reading
 
In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Pa…
  continue reading
 
In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the …
  continue reading
 
Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblo…
  continue reading
 
A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or…
  continue reading
 
This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. And if you want…
  continue reading
 
This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not…
  continue reading
 
Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired…
  continue reading
 
Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you. People wan…
  continue reading
 
Growth in anything requires consistency and productivity in your actions. Stop saying what you can't do and start making the time necessary to do. Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat. The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Th…
  continue reading
 
Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying …
  continue reading
 
Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible. Pulling from Amazon's…
  continue reading
 
Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building. There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement. The ability to build is critical when it comes to the sustainability of your business, especially in times like these…
  continue reading
 
Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business. And you must understand the difference between intent…
  continue reading
 
Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level. To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours. Now in the grand scheme of things, that’s only 1.142 years. Do…
  continue reading
 
It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to. Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment. A big reason for us not growing…
  continue reading
 
There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are: 1. Your Time 2. Your Money 3. Your Knowledge 4. Your Skill This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally. Beyond The Episode Gems: See what the Hu…
  continue reading
 
Did you know that growing a business is actually difficult? I'm sure you did. But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity? Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. This episode …
  continue reading
 
Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond? The reality is this marketplace is unlike any other we've experienced before. And the honest truth i…
  continue reading
 
Loading …

מדריך עזר מהיר