הפודקאסטים הטובים ביותר ב-Yael Keon (2024)

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Software Update 2024 26:03

3d ago26:03

26:03

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what m…

1
Black Friday Boosters 20:50

17d ago20:50

20:50

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Thi…

1
BTS of My Tech Stack 24:22

1M ago24:22

24:22

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share…

1
The Quarterly Client Invitation Strategy 13:21

1M ago13:21

13:21

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quart…

1
Hidden Sales-Increasing Hacks for Email Marketing 26:45

2M ago26:45

26:45

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The ch…

1
How The Salty Fox Is Killing It With Ecommerce Email Marketing - With Hangatu Wyld 48:17

2M ago48:17

48:17

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible. I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Ha…

1
Bundles for List Growth 20:15

3M ago20:15

20:15

It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. You’ve probably seen bundles floating around or perha…

1
10 List Building Mistakes 20:05

3M ago20:05

20:05

It’s the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christ…

1
Get Unstuck 23:16

4M ago23:16

23:16

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’ll Learn: Why tech doesn’t need to be the enemy How t…

1
10 Automation Creation Hacks 27:39

4M ago27:39

27:39

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelmin…

1
Preferences Centres: Why, What, When, Where & How 19:30

5M ago19:30

19:30

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You’ll learn: How a p…

1
4 Metrics to Review Every EOFY 25:24

5M ago25:24

25:24

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing ha…

1
[BTS] How I Sell Everyday Using Email 25:54

6M ago25:54

25:54

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too. Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email ever…

1
5 Practical Antidotes to Sales Mindset Wobbles 17:33

6M ago17:33

17:33

“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough. The question then comes up - what can I do when I am feeling those se…

1
8 Steps to Conquering Email Marketing 15:01

7M ago15:01

15:01

Let’s take a little step back and look at the big picture of email marketing and how to get started. Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping w…

1
Get your First Signups 15:37

7M ago15:37

15:37

Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with. Inside this episode, you’ll learn: How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet) Where and how to add fo…

1
FREE COURSE ANNOUNCEMENT - Get Started with Email Marketing 3:17

8M ago3:17

3:17

ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here. With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today. Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning question…

1
Don’t Send Email Newsletters 17:13

8M ago17:13

17:13

Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minu…

1
15 Practical Email Writing Tips 16:58

8M ago16:58

16:58

Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better. So ple…

1
Make Your Email Software Easy to Use With This One Hack 14:12

9M ago14:12

14:12

Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations. But then you add another lead magnet. Or you want …

1
Email Design Essentials 22:40

9M ago22:40

22:40

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty? No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this …

1
EPISODE 100 - Self Trust and Lessons in Online Business 35:24

10M ago35:24

35:24

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way. Inside this episode I discuss: My business journey so far and the mistakes I have mad…

1
Email Authentication (and other deliverability factors) 21:29

10M ago21:29

21:29

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this. Well first I’m here to reassure yo…

1
Easy Content Creation with Jenny De Lacy 36:15

11M ago36:15

36:15

Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss: How we overestimate what…

1
Email Marketing Maths 24:15

11M ago24:15

24:15

Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it’s not magic. It’s actually just maths. In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here. …

1
4 Simple Steps to Your Best Email Marketing Year Yet 20:19

12M ago20:19

20:19

Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this doesn’t mean that you don’t have a lot of things you want to achieve this year. So …

1
How to Take Time off From Email Marketing 17:49

1y ago17:49

17:49

As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe. But what about your business? How can you take that time …

1
Email Marketing Software Update Roundup 41:53

1y ago41:53

41:53

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024. From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered. First is the most important part where I explain some big…

1
What to Do Next 14:24

1y ago14:24

14:24

There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what …

1
Emails to Send AFTER the Sale 12:28

1y ago12:28

12:28

It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin. It’s the emails you said after you have made the sake - aka The Post Purchase Experience. Inside this episode, I’m sharing the 4 differ…

1
Content Marketing and Email - A Perfect Match 19:56

1y ago19:56

19:56

Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered. In this episode, you’ll learn: How content marketing can help you grow you…

1
Increase Webinar Signups, Showups and Conversions 17:33

1y ago17:33

17:33

Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send. M…

1
Sneaky Target Market Research 20:20

1+ y ago20:20

20:20

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or intervie…

1
10 Ways to Boost Your List Growth 16:45

1+ y ago16:45

16:45

Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I’m sharing 10 w…

1
Course Creators: Choosing the right email marketing software 22:08

1+ y ago22:08

22:08

Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you. (E-commerce was covered back in episode 78 and services in epis…

1
How to Increase Conversions 12:55

1+ y ago12:55

12:55

Sending emails but not getting the results you want? Then this episode is for you! When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to addi…

1
The Cheats Way to Create Content 15:53

1+ y ago15:53

15:53

Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this …

1
Services: Choosing the right email marketing software 19:11

1+ y ago19:11

19:11

It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses. (E-commerce was covered back in episode 78 and digital products you’ll get your turn soon!). In this episode, I: Breakdown the big considerations…

1
Not ads to the inbox 20:03

1+ y ago20:03

20:03

Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more abo…

1
Welcome series' that convert 18:13

1+ y ago18:13

18:13

Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this epi…

1
The truth about launching 18:25

1+ y ago18:25

18:25

It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week. At least not most of the…

1
How to clean your list 12:40

1+ y ago12:40

12:40

List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number…

1
Using Reels to Grow your List with Ally Polishchuk 32:05

1+ y ago32:05

32:05

Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting. But if you want to grow your email li…

1
E-commerce: Choosing the right email marketing software 20:59

1+ y ago20:59

20:59

It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses. (Services and digital products you’ll get your turn soon!). In this episode, I compare the email marketing options for e-commerce businesses spec…

1
Using ChatGPT for your email marketing 17:09

1+ y ago17:09

17:09

ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs …

1
How NOT to be annoying in email 26:08

2y ago26:08

26:08

It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry. However, that doesn’t mean there aren’t things we can be doing to make our emails…

1
7 Email marketing hacks you need to know about in 2023 21:20

2y ago21:20

21:20

Sometimes it’s the little things that can make all the difference. Inside this weeks podcast episode, I’m sharing 7 super simple email marketing hacks that will take your email marketing from basic to bountiful. These are things you can implement in 20 minutes or less and can make all the difference to your bottom line. Join the free Beyond Newslet…

1
Lead magnets that are working now 22:15

2y ago22:15

22:15

Having trouble getting people to sign up to your email list? You need a lead magnet! But not just any lead magnet - one that actually works. Here’s my philosophy on them in a sentence: if someone can find the same information in a Tik Tok then they aren’t going to give away their email address for it. Yet so many online business owners are making t…

1
Un-ghost your list 13:00

2y ago13:00

13:00

Has it been awhile since you emailed your list? Maybe you ended last year a little bit burnt out and are struggling to get back into the game. Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started. Maybe you have never really emailed but yo…

1
Content Planning: Take the Pressure Off 15:16

2y ago15:16

15:16

Oh the excitement of a new fresh year – the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want. If at all. Instead,…

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