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Host Billy Draper interviews founders and leaders of consumer-facing businesses, from sneakers to ice cream and everything in between. Making the Brand gives a behind-the-scenes look at the untold stories from companies that go the extra mile to delight their customers and develop their brands. Hosted on Acast. See acast.com/privacy for more information.
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In this episode of 'Making the Brand', Billy interviews Drew Green, CEO of Indochino. Indochino is an online suiting company based in Vancouver, Canada. Drew talks about taking the helm amidst some company turmoil, restructuring, and building upon what was already there. Fun one, enjoy! Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of Making the Brand, Billy talks to Andrew Dudum, Founder and CEO of Hims and Hers. Andrew talks about his time at Atomic, the inception and early tests for the Hims concept, and taking on a massive behemoth healthcare industry. Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of 'Making the Brand', Billy talks to Steven Galanis, founder and CEO of Cameo. Cameo is a marketplace that allows for celebrities to interact with their fans over video and chat. Steven talks about the early days of Cameo, the startup scene in Chicago, and the ever-changing landscape of the celebrity world. Hosted on Acast. See aca…
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In this episode, Billy talks to Andy Fallshow, Co-founder and CEO of Bellroy. Andy discusses the Australian startup scene, bootstrapping his business for years before taking on outside capital, and building something that he himself would want to use. Enjoy! Hosted on Acast. See acast.com/privacy for more information.…
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In this episode, Billy talks to Benjamin Witte - founder and CEO of Recess. Recess is a CBD beverage company based in New York. Ben talks about his hyper-growth in the early days, and reframing the CBD narrative. Hosted on Acast. See acast.com/privacy for more information.
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In this episode of Making the Brand, Billy interviews Amy Nelson, Founder and CEO of The Riveter. Amy discusses the progression of her Seattle-based business, the importance of building a strong and inclusive community, and the ups and downs in scaling a startup both on and offline. Hosted on Acast. See acast.com/privacy for more information.…
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On this episode of 'Making the Brand', Billy interviews Eric Ryan, founder of Method (cleaning products), Olly (chewable vitamins), and most recently Welly (bandages). Eric talks about how the CPG industry has transformed, and how to identify about markets ripe for disruption. Hosted on Acast. See acast.com/privacy for more information.…
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In this episode, Billy interviews Ryan Coulter, founder of The James Brand. Ryan started building his now booming knife business while still working at Nike. He gives great context to the concept of bootstrapping, and dives into detail about his early days. Hosted on Acast. See acast.com/privacy for more information.…
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Field Notes - Aaron James Draplin
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In this episode of Making the Brand, Billy talks to Aaron James Draplin, co-founder and CDO of Field Notes. Aaron talks about the power of starting something for the right reasons, the beauty and functionality of minimalism, and makes a case for why business should be simple. Hosted on Acast. See acast.com/privacy for more information.…
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On this episode of 'Making the Brand', Billy talks to Kyle Hoff, founder and CEO of Floyd. Floyd is a DTC furniture company based in Detroit, Michigan - they make thoughtful, beautifully crafted, affordable furniture. What started as a small Kickstarter campaign for modular table legs has since turned into a force to be reckoned with in the furnitu…
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Function of Beauty - Zahir Dossa
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In this episode, Billy interviews Zahir Dossa, co-founder and CEO of Function of Beauty. They discuss how an MIT engineer ended up building a highly customizable hair care company, and customization as a differentiator in the DTC space. Hosted on Acast. See acast.com/privacy for more information.
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In this episode of 'Making the Brand', Billy speaks with Nicole Gibbons, Founder and CEO of Clare Paint. Clare is a direct-to-consumer paint company that makes it incredibly simple to sample and select the proper color for your wall. Nicole talks about her past life as an interior designer, her dream spokesperson for Clare, and what the future hold…
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In this episode of 'Making the Brand', Billy chats with Livio Bisterzo about Hippeas, a Vegan puff snack made from chickpea. Livio discusses the stresses of getting started with one BIG customer, the challenges in taking on the existing category, and thinking about brand before everything else. Hosted on Acast. See acast.com/privacy for more inform…
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In this episode of 'Making the Brand', Billy talks to Geoff McFarlane, co-founder and CEO of Winc Wines. Geoff talks about getting started in the competitive wine business, and transitioning from a pure wine distribution and discovery platform to a wine maker. Hosted on Acast. See acast.com/privacy for more information.…
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Copper Cow Coffee - Debbie Wei Mullin
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In this episode of 'Making the Brand', Billy talks to LA-based entrepreneur Debbie Wei Mullin, founder and CEO of Copper Cow Coffee. Debbie talks about bringing popular Asian coffee trends to the US and transitioning her business from the retail world into the direct-to-consumer market. Hosted on Acast. See acast.com/privacy for more information.…
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Hubble Contacts - Jesse Horwitz and Ben Cogan
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On today's show, Billy talks to Jesse Horwitz and Ben Cogan, co-founders and co-CEOs of Hubble. Hubble Contacts is a subscription-based, direct-to-consumer contact lens business based in New York City. Jesse and Ben talk about how they got into the contact lens business, and differentiating in a competitive industry. Hosted on Acast. See acast.com/…
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On today's show, Billy talks to Gabby Slome, co-founder and CXO of Ollie. Ollie is a high-end premium dog food company based in New York City. Gabby talks about her journey in getting into the pet business, the importance of (literal) word of mouth marketing, and the value of knowing what's in your dog food. Hosted on Acast. See acast.com/privacy f…
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In this episode of Making the Brand, Billy interviews Ben Clymer, Founder and CEO of Hodinkee. Hodinkee is a media business in the watch sector, as well as a trusted marketplace. Ben discusses his fascination with watches, building a central source of truth for the industry, and developing customer trust. Hosted on Acast. See acast.com/privacy for …
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In this episode of Making the Brand, Billy interviews Matt Meeker, Co-Founder and CEO of BarkBox. BarkBox is a monthly subscription box for dogs, including both treats and toys. Matt discusses his love for dogs and the power of data in the pet world. Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of Making the Brand, Billy interviews Heini Zachariassen, Founder of Vivino. Vivino is a mobile app and website working to democratize the overly complicated and opaque wine industry. Heini discusses his unconventional entrance into the wine world, and the powerful implications of being the source of truth for an entire industry. Ho…
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In this episode of Making the Brand, Billy interviews Joel Clark, Co-Founder and CEO of Kodiak Cakes. Kodiak Cakes is based in Park City, UT and is best known for their delicious pancake mix. Joel discusses selling his mom's pancake mix door-to-door, the power of perseverance in starting a business, and his experience on Shark Tank. Hosted on Acast…
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In this episode of Making the Brand, Billy interviews Rosie O'Neill, Co-Founder and Co-CEO of Sugarfina. Sugarfina is based in El Segundo, CA and was founded on the premise of 'candy for adults'. Rosie discusses starting a business with her then-boyfriend (now fiancee), and growing it to a $60m/year candy empire. Hosted on Acast. See acast.com/priv…
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In this episode of Making the Brand, Billy interviews Tyler Noyes, founder and CEO of Kalahari Biltong. Kalahari Biltong, based in Massachusetts, makes biltong, which is a thinly sliced, air-dried beef product - similar in texture to prosciutto. Tyler discusses his extreme athletic competitions, challenges in the early days of the business, and dif…
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In this episode of Making the Brand, Billy interviews Zak Normandin, founder and CEO of Dirty Lemon. Dirty Lemon, based in New York and LA, is best known for their functional wellness beverages - consisting of ingredients like charcoal and dandelion. Zak discusses how he ended up starting a beverage company, his unique distribution model, and advic…
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In this episode of Making the Brand, Billy interviews Dave Sands, founder of Grady's Cold Brew. Grady's, based in New York and Los Angeles, was one of the first cold brew coffee companies available on shelves. Dave discusses the complex user education involved in bringing a new category to market, and the idea that competition can actually be benef…
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In this episode of Making the Brand, Billy interviews Jake Kassan, founder and CEO of MVMT. MVMT, based in Los Angeles, is an online e-commerce company best known for their watches and sunglasses. Jake discusses starting the business on nothing but a credit card, crowdfunding on IndieGoGo, and growing and developing MVMT to what it is today. Hosted…
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In this episode of Making the Brand, Billy interviews Karla Gallardo and Shilpa Shah, the co-founders of Cuyana. Cuyana, based in San Francisco, is an apparel and accessory brand best known for their purses and leather goods. Karla and Shilpa discuss the importance of an unwavering brand vision, and their brand identity: fewer, better things. Hoste…
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In this episode of Making the Brand, Billy interviews Ariel Kaye, the founder and CEO of Parachute Home. Parachute, based in Venice Beach, CA, is a home goods brand best known for their sheets and towels. Ariel talks about the growing direct-to-consumer home goods market, and the truth behind thread count. Hosted on Acast. See acast.com/privacy for…
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In this episode of Making the Brand, Billy interviews Mickey Ashmore, the founder and CEO of Sabahs. Sabahs, based in the East Village in New York City, is a footwear brand best known for their unique leather Turkish slippers. Mickey talks about his customer obsession, the value of brick and mortar, and the work that goes into making a decent pair …
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In this episode of Making the Brand, Billy interviews Bobby Edwards, the founder and CEO of Squatty Potty. Squatty Potty, based outside of Salt Lake City, is a bathroom accessories business best known for their flagship product: a toilet stool. Bobby discusses taking on an unconventional category, his experience on Shark Tank, and the importance of…
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In this episode of Making the Brand, Billy interviews Jake Miller, the founder and CEO of Fellow Products. Fellow, based in San Francisco, is a luxury hardware company working to provide you with the perfect cup of coffee. Jake discusses the success he had with Kickstarter, the trials and tribulations of managing a supply chain, and his pursuit of …
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In this episode of Making the Brand, Billy interviews Cheryl Kaplan, the founder and President of M. Gemi. M. Gemi is a direct-to-consumer luxury shoe company based in New York and Boston, with an office in Florence. Cheryl discusses the importance of a strong customer relationship, and going the extra mile to differentiate the company's brand iden…
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In this episode of Making the Brand, Billy interviews Seph Skerritt, the founder and CEO of Proper Cloth. Proper Cloth is a direct-to-consumer custom shirtmaker based in New York City. Seph discusses insights around bootstrapping a consumer business, decision-making, and developing an effective brand that has doubled sales year over year since laun…
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In this episode of Making the Brand, Billy interviews Tim Brown, the founder and CEO of AllBirds. AllBirds is a direct-to-consumer sustainable footwear company based in San Francisco. Tim discusses the importance of sustainability, his career as a professional soccer player in New Zealand, and the various challenges he's faced in building the AllBi…
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Anomalie - Leslie Voorhees Means
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In this episode of Making the Brand, Billy interviews Leslie Voorhees Means, the founder and CEO of Anomalie. Anomalie is a direct-to-consumer wedding dress company based in San Francisco. Leslie discusses the importance of a strong supply chain, and the high pressure of on-time delivery in the wedding dress industry. Hosted on Acast. See acast.com…
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In this episode of Making the Brand, Billy interviews Ryan Black, the founder and CEO of Sambazon. Sambazon is the market leader in acai-based food and beverages. Ryan discusses the origins of his idea to bring the acai berry to the United States, and the challenges he faced along the way. Hosted on Acast. See acast.com/privacy for more information…
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In this episode of Making the Brand, Billy interviews Lori Coulter and Reshma Chattaram Chamberlin, the founders of Summersalt Swimwear. Lori and Reshma discuss the importance of brand loyalty in a seasonal business, and the power of the direct-to-consumer movement. Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of Making the Brand, Billy interviews Jonathan Shokrian and Bryan Lalezarian, the minds behind MeUndies. Jonathan and Bryan explain how they got involved in the underwear business, and various lessons they've learned along the way. Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of Making the Brand, Billy interviews Doug Bouton, the co-founder and President of Halo Top Creamery. Doug, an ex-lawyer, explains how he got involved in the ice cream business, the company's foundation, and the challenges he and his team continue to find ways to overcome. Hosted on Acast. See acast.com/privacy for more information.…
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Welcome to Making the Brand with Billy Draper. On this show, we'll talk to founders and leaders of growing consumer-focused companies that are finding ways to stand out, differentiate, and delight their customers. Hosted on Acast. See acast.com/privacy for more information.
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