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Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, pr ...
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Welcome to The Affluent CEO Podcast! This isn’t just another business podcast. It’s a transformational journey for high-achieving female entrepreneurs who are ready to stop playing small and start leading with unapologetic power. Each episode delves deep into mindset and energetic mastery, building authentic relationships, winning negotiation skills, and feminine leadership, helping you break free from the stagnation and hustle-and-grind mentality and step into effortless success. If you’ve ...
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The Affluent Affect

Natalee Champlin

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Affluence is a virtue. When you apply it’s affect, it creates a double bottom line for you personally and professionally. Affluence comes from the Latin word: “affluere'' which means “to flow abundantly”. It is experienced INDIVIDUALLY as holistic joy and prosperity in your mind, body, heart, and soul, and COLLECTIVELY as successful, healthy, thriving communities. This podcast will help create your own double bottom line win.
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All Trades Affluent MAGNATE Moves is hosted by the Ultimate All-Trades-preneurship Checkmate Authority & Multimedia Chess MAGNATE MAJESTY-preneur, AliNICOLE WOW! She is cross-trained in over 200 areas, published more than 300 works on Amazon, and is the creator of 1000-plus online platforms. There are opportunities to do ON-AIR-Workspace sessions with her. This platform will provide an archive of content that's designed to inspire, empower and help prepare entrepreneurs to powerfully and pro ...
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In this soulful conversation, Yuliana sits down with global change expert, author, and speaker Ariane de Bonvoisin to unpack what it really takes to navigate life transitions — from leaving a prestigious corporate career and breaking off an engagement, to building a purpose-led body of work grounded in service, intuition, and spirit. From New York …
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The installs may be slowing down, but this is not the time to go quiet. In this episode of The Affluent Buyer Script, we’re kicking off a two-part series designed to help luxury outdoor product and service businesses make the most of their off-season. Host Katy Doss breaks down 5 key marketing moves to set you up for a profitable and less chaotic 2…
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You’ve probably heard the phrase “marketing funnel” tossed around like confetti — but what does it actually mean? And more importantly, how does it apply to your outdoor product or service business? In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down the three essential stages of the marketing funnel: Awareness, …
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In this episode of The Affluent CEO Show, host Yuliana Francie sits down with Paige Arnof-Fenn, the powerhouse behind Mavens & Moguls, a global branding and marketing firm helping companies find the right words and images to tell their story — and sell faster. Together, they dive deep into one of the most underestimated success secrets in business:…
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Wish you could clone yourself to crank out proposals, social content, and blog posts without burning out? Good news: you kinda can. In this episode of The Affluent Buyer Script, host Katy Doss breaks down custom GPTs - your new not-so-secret weapon for saving time, staying on-brand, and scaling your business without adding a single person to payrol…
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In this heart-opening and deeply conscious conversation, Yuliana sits down with Cathy Dimarchos, founder of Solutions2You, a social enterprise that’s redefining what it means to build a business with purpose, ethics, and humanity. Cathy shares how her 40-year background in finance and psychotherapy led her to create a movement that merges profitabi…
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Your ideal clients may not be buying a pergola in December—but they are Googling it. In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you…
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In this inspiring episode, Yuliana sits down with Emma Lovell, the Blaisure Coach—a woman redefining what it means to blend business, leisure, and self-care into one harmonious life. Emma’s story began 15 years ago when a back injury became the catalyst for change. Determined to design life on her own terms, she launched her business at just 22 and…
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In this episode of The Affluent CEO Show, I sit down with the inspiring Melissa Schneider, founder of Home Innovation, who shares her powerful journey of reinvention—from yoga teacher to interior designer and home renovator. Melissa opens up about the pivotal moment during COVID when her thriving yoga studio came to a halt, forcing her to pivot int…
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You’ve wrapped up a big outdoor project. The client’s happy. You’re exhausted. Time to move on, right? Not so fast. In this episode, I’m joined by Jamie Shibley of The Expressory to talk about one of the most overlooked revenue-generating strategies in your business: thoughtful gifting. And no, we’re not talking about branded koozies or stress ball…
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People don’t drop $150K on a backyard renovation because it works on paper. They do it because it feels like the right decision—and then they justify it later. In this episode of The Affluent Buyer Script, Katy Doss breaks down the five emotional drivers that move affluent homeowners from “that’s nice” to “where do I sign?” We’ll explore: Why emoti…
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In this episode, I sit down with Isabella Loneragan, a powerhouse in the skin health space whose journey proves that passion, persistence, and practice can transform not just a career—but lives. Isabella started in 2007 as a mature-age beauty student in South Africa, running facials from a spare room in her home. Her curiosity and love for skin led…
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Gen X may not be trending on TikTok, but they’re quietly driving one of the biggest spending waves in home improvement — and they’re wildly overlooked in most marketing strategies. In this episode of The Affluent Buyer Script, Katy Doss breaks down why Gen X is your secret weapon if you sell luxury outdoor products or services. We’ll talk about who…
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Your website is either your hardest-working salesperson… or the reason affluent buyers click over to your competitor. In this episode of The Affluent Buyer Script, Katy Doss breaks down the 20 biggest dos and don’ts of building a website that attracts, impresses, and converts high-end homeowners. From why professional photography matters to the mis…
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Most buyers think they have to do it all alone—weekend opens, kids in tow, second-guessing every decision. Today, Bernadette Cilia, founder of BMC Buyers Agency, shows us how a values-led buyer’s advocate can protect your heart and your numbers—so you buy with clarity, not chaos. We unpack the mindset shifts, practical checklists, and negotiation g…
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Think your outdoor brand isn't newsworthy? Think again. In this episode of The Affluent Buyer Script, Katy sits down with Colleen Gallagher, founder of Onwrd & Upwrd PR, to unpack the power of earned media and how luxury outdoor businesses can start getting press — without a publicist or a press release. From how to pitch the right stories to the r…
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Think your clients only need you once? Think again. In this episode of The Affluent Buyer Script, Katy Doss breaks down how luxury outdoor service businesses can generate repeat business — even when the job seems like a one-and-done deal. Whether your ideal project is $25K or $250K, affluent clients expect more than a transaction. They want a partn…
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In this episode of The Affluent CEO Show, Yuliana sits down with Cassandra Cadorin, award-winning business operator and founder of Can Ticket App, a revolutionary system designed to help businesses stop leaking profit through inefficient workflows. Cassandra brings nearly two decades of global marketing agency experience and shares how burnout, tim…
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Scaling a business isn’t about adding more to your plate — it’s about becoming the woman who creates 10× impact with less effort. Yet, too many high-achieving entrepreneurs get caught in what I call “The Mind Trap.” In this episode, I unpack: ✨ Why chasing 2× growth by working harder keeps you stuck in cycles of exhaustion ✨ How busyness gets confu…
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Most outdoor businesses are flying blind when it comes to their website traffic. They have no idea how people are finding them—or why they aren’t showing up at all. That’s where Google Search Console comes in. In this episode, Katy breaks down how to use this free but often overlooked tool to uncover exactly what your clients are Googling, which pa…
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That blog post from last year that got great traction? It’s not done working for you. In this episode, Katy Doss of Script Marketing breaks down how outdoor product and service businesses can repurpose high-performing content into new formats that reach more affluent buyers — without starting from scratch. You’ll learn: How to identify content wort…
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In this episode, I sit down with Adriana Brusi — powerhouse entrepreneur, event strategist, and founder of Crowds Now, a platform transforming the way brands build trust, visibility, and sales. From becoming Hong Kong’s youngest director at just 16, to managing high-profile events and leading marketing campaigns across Australia, Adriana has spent …
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You know about ChatGPT — and let’s be honest, your competitors are already using it. So how do you stand out and stay ahead with AI? In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing shares three lesser-known AI tools that help outdoor product and service businesses market smarter, not harder. Whether you're tired of …
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Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you. In this episode of The Affluent Buyer Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful pe…
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In this fiercely honest and soul-stirring episode of The Affluent CEO Show, Yuliana sits down with Raffy Sgroi—leadership strategist, business consultant, and President of APFACTS—to unpack two powerful words often used and misunderstood: equality and inclusivity. From male-dominated boardrooms to navigating cultural bias as a woman with an accent,…
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Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attra…
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If marketing feels like an uphill battle, your brand might be to blame. In this episode of The Affluent Buyer Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. You’ll learn: 5 signs your brand is making marketing harder than it …
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In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device. But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year i…
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There’s a silent cost to being the capable one. You hit the milestones. You built the business. You became the one everyone could count on. But somewhere along the way, your nervous system forgot how to receive. In this episode, I’m pulling back the curtain on the hidden blind spot so many high-performing women carry: the over-functioning that look…
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Is your proposal helping you close the deal — or quietly killing it? In this episode of The Affluent Buyer Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. Your affluent buyers expect more. A lot more. And your proposal is one of the most importan…
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In this powerful episode of The Affluent CEO Show, host Yuliana sits down with the bold and brilliant Kim Allen—CEO, construction business owner, and unapologetic advocate for women claiming their voice in male-dominated spaces. Kim shares how she went from being "the missus behind the scenes" to leading a thriving construction company with a team …
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What happens when everything you thought mattered is stripped away in an instant? In this deeply moving episode of The Affluent CEO Show, I sit down with powerhouse accountant and business mentor Coco Hou, whose story will stir your soul and awaken something deep within. Originally from China, Coco built her life in Australia, climbed the corporate…
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Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. You’ll learn: Why humor works (even for buyers spending $200K on a pool) Why it can be risky—and how to avoid th…
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You’re doing all the right things, but still not seeing the results you know you’re capable of? It’s not a strategy issue. It’s not a motivation issue. It’s what’s happening beneath the surface. In this episode of The Affluent CEO Show, I reveal the 10 most overlooked self-sabotage patterns that silently keep even high-performing women stuck and th…
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In this inspiring episode of The Affluent CEO Show, Yuliana sits down with Cat Harding, co-founder of PonyUp for Good—a purpose-driven social enterprise that’s transformed over one million pieces of end-of-life technology into meals for people in need. Cat opens up about her 20+ year corporate career, the identity crisis that led her to leave a hig…
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Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog. But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different. In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping…
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In this powerful episode of The Affluent CEO Show, we’re deconstructing one of the most damaging lies in entrepreneurship: that more success must come with more stress, more sacrifice, and more of your soul on the line. If you've been hitting income milestones but secretly feel exhausted, resentful, or like you're one step away from burnout... this…
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LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive mor…
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What if the moment that broke you was also the moment that built the CEO within? In this soul-stirring episode of The Affluent CEO Show, Yuliana sits down with tech entrepreneur and expansion strategist Sundee Williams, who opens up about walking away from a life of abuse—and into a future of self-defined success. From saying no to what was breakin…
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Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re …
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What if your next level of success didn’t require you to push harder... but to release more? In this soul-led conversation, I share the quiet truth most high-achieving women don’t say out loud: that scaling your business through hustle, sacrifice, and over-functioning isn't sustainable—and it was never the real strategy. We talk about what happens …
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If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: What Google Business Profile actually is (and where it shows up in…
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In this episode of The Affluent CEO Show, host Yuliana Francie sits down with Angela Langmann, an executive leadership coach whose journey from Amazon executive to conscious leadership mentor is nothing short of inspiring. Angela opens up about her unique multicultural background, her move to Australia as Amazon’s first hire to launch operations in…
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Is your email marketing just... existing? In this episode of The Affluent Buyer Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses. Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections…
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In this soul-baring episode, Yuliana Francie was interviewed by Lisa Van Slyke on Rabbit Hole Reflections to share her powerful journey of unbecoming, stripping away societal expectations, toxic success patterns, and self-abandonment to reclaim her truth and rise as the woman she was always meant to be. From navigating corporate burnout to becoming…
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If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpac…
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What if everything you thought you knew about success, identity, and potential was only scratching the surface? In this soul-awakening episode of The Affluent CEO Show, Yuliana sits down with powerhouse transformational leader and founder of Your2Minds, Suzana Mihajlovic—a woman who has worked side-by-side with the legendary Bob Proctor to teach th…
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What if growing your business wasn’t about working harder—but working less? In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical,…
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Have you spent your life chasing success, approval, and love, only to feel like it’s never enough? On this powerful Mother’s Day episode, Yuliana Francie opens the tender and often unspoken conversation about grieving the mother you longed for but never truly had. Whether she was emotionally unavailable or trapped in her own unresolved pain, that a…
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