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Chris Axelrad OWNS and RUNS a 7-figure Acupuncture clinic in Houston, TX that serves over 200 patients a week across 3 locations. Each week he wil share PROVEN tactics and processes to ATTRACT the patients YOU want to work with using automated, inspiration-based marketing, but also the deep psychology of building trust and leadership INSIDE your clinic so patients will not only follow you for life, but refer EVERYONE they know.
 
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show series
 
Along this journey of becoming a full-time holistic practitioner, you go through a lot of changes. Before you even start your own practice, you’ve gone through a bunch of changes: From not knowing about this medicine to wanting to heal patients for a living, you’ve come a long way. But how do you get from where you are to where you want to be? The …
 
If you haven’t reached your goal with your practice yet, growing it can feel like a slog. You work hard and do everything experts tell you to do. But you’re still not booked out. If that’s the case, you’re missing one thing: Momentum. Momentum multiplies the value you get out of your work and lets you get more results out of the same work. And the …
 
The STS method makes getting, booking and treating patients simple. But if you want to see any results from it, you’ve got to put what you learned into practice. In this episode, you’ll hear exactly what you have to do to get more paying patients in the door using the STS method. If you’re ready to have patients seeking you out instead of writing e…
 
When you first started your practice, you probably thought it would be easy: Do some marketing to get patients every week, treat them and live a happy life full of impact. But along the way, things probably started to seem a lot more complicated. And most practitioners find one thing most complicated: Getting Patients. Maybe you’ve also tried metho…
 
Most holistic practitioners think they’ll take the straight road to success. They believe one thing will lead to the next and they’ll see dozens of smiling patients per day. But when reality kicks in and things outside of their control happen, they fight what’s happening instead of focusing on making a bigger impact and building their dream practic…
 
As a holistic practitioner, you’re probably critical of some of the practices of the allopathic medical community. One of the most common criticisms is the greed of big pharma companies. But when it comes down to it, even many acupuncturists are greedy. Because greed isn’t just a money-addiction. In this episode, you’ll find out how greed sneaks in…
 
Impact is the no. 1 thing holistic practitioners strive for. It’s watching your patients enter with a frown and leave with a smile that really drives us. But most practices don’t create maximum impact. Most practitioners don’t get patients results, get distracted by their emotions instead of being present with their patients and slack off on their …
 
If you think of success in your practice, what do you think of? You probably imagine some highlight reel. A patient brought to tears after your treatment changed his life, a packed schedule and an income that affords you your dream lifestyle. Those magical moments exist. And if you follow the proven path to a successful practice, you will have thos…
 
Each patient who comes to you is unique. They have unique problems and require unique solutions. Unlike conventional doctors, we don’t see our patients as numbers in a spreadsheet. But how do you know what treatment your patients really need? If you do this the wrong way, you’ll not only lose them after a few (or a single) appointments, but they’ll…
 
Being a holistic practitioner isn’t just a job. It’s really a mission. But it’s also a journey. On your journey, you’ll hear a lot of people talk about you. Some will praise you, others will talk behind your back. The only thing you can control is you. And you’re who controls whether your journey ends with a flourishing practice full of patients or…
 
You’ve encountered your fair share of obstacles on your journey to running the practice you want to run. Some of them might be physical (i.e. not having your own location), others might be skill-related (need to go back to school), but the most challenging obstacles are emotional ones. When your emotions are out of swing, you won’t see the results …
 
Many holistic practitioners like to talk about the universe giving them something or about putting their intentions into the universe. All of that might sound nice, but the truth is: The universe doesn’t really care all that much and it’s you who has to make things happen. In this episode, you’ll hear how to take responsibility and make things happ…
 
As a holistic practitioner, you’re always trying to attract patients to your practice. Without patients, you’re not just out of money, but you’re also out of opportunities to touch lives and change them for the better. You eventually have to face an uncomfortable question: How do I sell my services? In this episode, you’ll hear how to think about s…
 
All sorts of “experts” and professors like to say it: Knowledge is power. Reading every book on earth doesn’t grow your practice. Information by itself doesn’t change patient’s lives or attract more patients to you. When you take the wrong actions, you might take 10 years for the same progress others reach in months. The truth is: Knowledge and pow…
 
You can run an amazing practice filled with patients and employees, but if you’re driven by a mission, you care less about the numbers than you care about the impact you can make by healing people. And that’s what it all comes down to. That’s why in this episode, you’ll hear from Montserrat Gonzales how she achieves results for her clients that she…
 
You can have a filled practice that serves hundreds of patients a week. But when you don’t have a process for healing them, they’ll abandon you. Having a system that works for your patients is what makes the difference between having raving fans that tell your friends about you and burning through patients one after another. In this second part of …
 
You’re on a journey. A journey to become a sought-after practitioner that heals people. But there’s no straight road to any place worth going, and you eventually face challenges. Whatever your personal challenge at the moment, the best way to get past it quickly is to see how others have done what you’re trying to do. That’s why today’s episode fea…
 
Your patients are the lifeblood of your practice. Without them, you’re not making any money or impacting any lives. That’s why it’s so heartbreaking to see them leave, whether they decided to not work with you (anymore) or chose a different treatment. You can do better. And in this episode, you’ll hear how you can get your patients to keep coming b…
 
As a holistic practitioner, you're a transformer of lives—not a tacky salesperson. Your purpose and passion are to heal others without "hard closing" patients. But you can't make a living doing what you love if you don't sell. So what do you do? Having a thriving practice lets you keep healing others. But using high-pressure tactics would be sellin…
 
You’ve probably heard a few different opinions on working for “free”. Some people love giving free consultations because they get in more paying patients, others say they devalue your treatment. Frankly, both of these ways of thinking are driven by greed. In this episode, you’ll hear how to think in terms of serving your purpose instead of stuffing…
 
As a natural practitioner, some traditional business skills (marketing, selling, accounting…) probably don’t come naturally to you. And that’s fine. After all, you focus on serving a purpose, not on clawing at every penny you can make. But to have a thriving practice and a filled calendar, you don’t need to be a cold-hearted business person. Instea…
 
You’ve probably tried to market your practice before. And whether you’ve bought ads online, sent out postcards or put up flyers somewhere, you’ve had to write copy for your marketing. And if you’re like many practitioners out there, you didn’t quite know what to write for your ad—and when you saw the results, they weren’t quite the windfall you exp…
 
Patients can be hard to understand. On the one hand, there are tons of people who need your help. You could help these people lead better lives. But when it comes to get them into your practice, it seems like they don’t want help—even though you’ve shown them your solution. In this episode, you’ll learn how your marketing can connect with your pros…
 
If you’re like most people, you can think back to a time where you seriously embarrassed yourself. We call moments “embarrassing” when we unintentionally break rules everybody else abides by. Usually, somebody explains the rules to you. But when it comes to building a thriving practice, most of us simply don’t have any successful practitioners to c…
 
When you sit down to create something that attracts patients, what do you do? You probably sit down and you get “empty page syndrome”. You start to type, you delete. You type again, delete again until you decide to take a coffee break. Many practitioners find it hard to tune into their unique voice when they have to create marketing material. If th…
 
If you sold out, you could easily build a big practice with a lot of patients. You could partner with anyone and everyone, make false promises and accept any penny you could get. But as an authentic holistic practitioner, you’re in this to fulfill a mission of helping people relieve their pain and you don’t want to be controlled by greed. And if yo…
 
Your practice is your mission, you’re doing this medicine to transform people’s lives. And when you’re lonely, without the patients you want to serve, it feels like you’re failing. Some people will say you’ve got a marketing problem, need to improve your sales strategy or become more persuasive. You go out and find out that you need a big budget to…
 
You’ve probably heard it a hundred times: Having a burning passion for what you do will help you through struggle, will let you strive ever higher and your conviction will attract patients like an industrial magnet. A mission eliminates the biggest problems practitioners have—it makes you seek out the work others procrastinate on. On the flipside, …
 
When you’ve got a normal day job, you’ve got a few tasks and that’s it. Choosing your own path and running a holistic practice, you’re faced with a ton of a slew of different things from serving your patients to accounting. Maybe you feel like many other practitioners nowadays: Overwhelmed. Overwhelmed by all the options, advice and experts. But bu…
 
As a listener of this podcast, you probably want to grow your practice. But there’s a reason everyone knows the term “growing pains”. Growth doesn’t just bring endless benefits and joy. Growth challenges you and gives you new problems to solve so you can keep serving your patients. If you want to serve more patients without diluting your message an…
 
Not every practitioner follows their mission full time. Maybe you’re one of them and you currently serve your patients part-time. If you’d like to go full-time, this episode is a must-listen. Inside, you’ll learn how to believe in your dream and move past the doubts keeping you from living your dream life as a holistic practitioner. Show highlights…
 
For purpose-driven practitioners like you, this might come as a shock—but you can’t help everyone you want to serve. No matter how much love and presence you give your patients, your treatments can’t heal everyone. And feeling like you failed your mission is like a punch in the gut. But making an impact isn’t just about giving people herbs or acupu…
 
You’ve gone to school, you’ve read books, taken courses—all to serve your unique purpose. To become a healer. After investing all the time, money and effort, it hurts to see less patients than you’d like. You might chalk the number of patients up to a lack of business skills and tell yourself you need to learn more about marketing. You think you ne…
 
Today, many aspiring holistic practitioners go to school, excited to help people overcome pain without cocktails of pills. Their intentions are noble, but when they start their practice, few patients seek them out—and they feel like they abandon their mission. Why do they fail even though they have a clear mission and are passionate about their wor…
 
Generating interest in your practice is only one part of creating your dream practice. If you want to treat enthusiastic patients every day, you need to do more. Way too often, potential patients talk to practitioners and bring up all sorts of doubts. Maybe they think their treatment is too expensive, maybe they’re already being treated with conven…
 
To gain more patients, you need to sell your services, whether you like it or not. And when you look into marketing and sales, you’ll hear a hundred different things from a hundred different people. But when you look deeper, most of the methods don’t feel right to you as a medical practitioner. Most sales and marketing advice is driven by greed. So…
 
Most things practitioners use to improve their practice don’t work. They invest hundreds, even thousands of dollars into things which ultimately fail to build a steady stream of engaged patients. Instead, you need to focus on the one thing which actually builds long-term success for your practice: Serving your target market In this episode, you’ll …
 
If you had to tell someone everything you know about the way you treat your patients, how long would you talk for? Chances are you could sit there for hours, explaining every topic with a burning passion. And that’s a good sign. It shows that you’re passionate and competent. But being able to talk for hours about what you do, how you do it and why …
 
When you look at your practice schedule, there might be a bunch of appointments, maybe there’s just a few. Maybe you’ve got no patients scheduled. The truth is: Even some successful practitioners feel like they could see more patients and fill their calendar to the brim with people who need their help. And it’s not just money—it’s serving a purpose…
 
From acquiring the skills you need to serve people to setting up your practice, setting goals and attracting patients, much goes into becoming a go-to practitioner. And all those things help you build your dream practice. Most are necessary. But to become a true go-to practitioner, you must cultivate two qualities. If you can cultivate these, you’l…
 
As a holistic practitioner, you’ve got many options with which you can help people: Acupuncture, herbs, supplements or simply listening and caring, all those help your patients live better lives. Now, your patients come to you for guidance. They expect your leadership. Because you’ve got the knowledge and experience to solve their problems. It’s cr…
 
When you know who you want to serve and how you want to serve them, nothing is more frustrating than not being able to help those people lead better lives. It’s hard to watch them struggle when you know you could help them. It might even feel like you’re deserting your mission, the purpose for which you became a practitioner in the first place. Wha…
 
In the world of entrepreneurship and natural health, everyone seems to succeed. You can see people have giant impact while living dream lifestyles on a high income. In a world like that, it’s easy to become jealous. It’s easy to envy those who seem to have, know and be everything. But envy doesn’t help on your way to become a successful healer, ser…
 
As a natural practitioner, your no.1 thing is probably having an impact on people’s lives. Guiding them to a better reality and allowing them to live a life worth living. Accomplishing this mission is hard—it’s be soul-crushing to struggle with something to near to your heart. But it’s worth it. And, there’s an underappreciated quality which is nec…
 
It’s easy to look up to the experts. The “A-List”. The “pros”. It’s easy to admire how much they get done and how everything they do seems to fall into place and become a success. Watching these people can make you feel inferior, like you’re somehow below them. The truth is: No matter who you look up to, these people aren’t superior, they just do t…
 
You help people become better versions of themselves. Your work allows your patients to live better lives. Instead of just prescribing a bottle of pills, you’re a companion in your patient’s journey. But in order to guide people to a better life, you need to get your own life in order first. A practitioner is someone who practices, not a talker. In…
 
As a holistic practitioner, your mission is probably one of the things you value most. Unfortunately, there are many things which can distract you from serving others with purpose. One of those things is greed. Focusing on your bank account instead of your mission is one of the surest ways to kill your practice and fail your mission. In this episod…
 
When your patients come in to be healed, they’re not just looking for your treatment. They come to feel your presence. They want to be safe, heard and understood—and feel it. They want to experience holistic healing. This episode teaches you how to become more than a practitioner and be a healing presence to your patients. What seems like a quick m…
 
When you have a burning passion for helping people, nothing is worse than not being able to fulfill your mission. While choosing the path of being a holistic practitioner is one big step for your mission, you need to take step two: Attract patients. If you find attracting patients difficult, you’ll love this episode. In this episode, you’ll learn w…
 
As a holistic practitioner, you have a lot of energy you can use to heal people and improve their lives. And while you know how your treatment can change their lives, their side often looks grim: Before somebody comes to you for help, all they can see is the big problem ruining their life. They’re stuck in the desert—and your help can be their oasi…
 
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