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Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
 
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How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like …
 
Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started sellin…
 
Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner. There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1Y…
 
I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here’s the video li…
 
I’m not a fan of hyperbole (aka “lots of hype” to get attention). So, when I say this is the most important Facebook Ads training you’ll ever hear, I mean it. To run effective ads (aka “ads that make you money and you can scale”) you need to: Save Time Save Money Have quick feedback loops (aka “figure out what’s working and what’s not as fast as po…
 
If you hang around the internet for a few seconds you’ll inevitably run into someone promising to have the “secret to success” or “secret to becoming successful.” Turns out there is a “secret”... problem is it’s not really sexy and it’s hard to hype up because it’s almost too simple. Here’s the actual secret (based on math and evidence from over 95…
 
There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman Bryan’s website: https://www.ecomundergr…
 
Your passions can make you rich... but not in the way you've been told. Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Br…
 
You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan …
 
The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman Bryan’s website: https://w…
 
Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram…
 
If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it. We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). If your eCommerce brand is doing at least $10…
 
Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video. Listen, learn and implement. In this episode, I’m excited to have my friend and former client Ameka Coleman. Ameka is the Founder of Strands of Faith and she’s had an incredible journey. She shares it all in this episode. We're ta…
 
What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)? In this episode, I’m excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquire…
 
Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer. We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). If your eCommerce brand is doing at least $10k per month you may be a good fi…
 
Do you know the most important question to answer before running Facebook Ads, or any ads for that matter? Here’s a hint: Will Ads Even Work For Your Brand? In this episode, I break down the math behind this question and show you how to definitively answer this question. This is probably the most important episode I’ve done about ads. Enjoy. Link t…
 
What Does It Really Take To Build A 7 Figure Per Month Shopify Brand? Listen to this podcast to find out… In this episode, I’m speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles. In this extremely candid conversation, Kati shares the highs, the lows, the thin…
 
Do you know the most important number in your Facebook Marketing? Listen to this podcast to find out… If you’re struggling to scale your revenue and Facebook Ads then this episode is for you. Discover what this number is and most important of all, learn what to do about this number once you’ve calculated it. Connect With Bryan Bowman Bryan’s websit…
 
Can you still win with Facebook Ads after the iOS 14 updates? Frankly, the answer is… it depends. It depends on whether you’re applying the 7 rules I share in this episode. Apply the rules and win. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram…
 
What should you focus on TODAY for maximum growth in your business? If you don’t know then you definitely want to tune into this episode! I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we’re looking to acquire. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomu…
 
What percent of your total monthly sales are coming from email? If you don’t know then you definitely want to tune into this episode! Discover how email helps you get people to spend, spend more and spend more often. Plus, I’ll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoi…
 
How do you recharge and rebalance to maximize your potential? In this episode, we’re gonna talk about something we all need to be talking about way more as entrepreneurs… Self care and managing the flip side of our drive and ambition. Burnout happens when we don’t create routines that balance the 5 core areas of our physical and emotional health: A…
 
How much more does it cost to acquire a customer than to keep one? If you said 5-7 times you’d be right… Which begs the question… Why aren’t you doing more to maximize the value and bond with those customers. In my experience, the easiest win in your business is getting the most out of what you’ve already got. Namely, your existing customers. That’…
 
What if you could only pass on 1 piece of advice, what would it be? This episode is a bit different… I won’t be sharing a specific eCommerce strategy or tactic, however, what I share will profoundly impact your business and so much more. If I were asked to pass on 1 piece of advice that would help all of us maximize our potential… this is it. Enjoy…
 
How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in eCommerce. So the question is: how do you go fast and scale your brand in 2021? In this episode, I’ll explain a simple framework I created called S…
 
What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you’ll need in your store in 2021. Like I mentioned last time, we didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger…
 
What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you’ll need in your store in 2021. We didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to buil…
 
Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. I share the framework …
 
It’s natural to think a focus on getting great results will naturally lead to the ultimate success we’re striving towards. It turns out, that can actually hold us back and sometimes even be detrimental to our success. In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set …
 
This might seem backwards, yet, many times making more in your business actually comes down to doing less. In this episode, I’ll talk about how we use quizzes to make more while actually giving our customers less choices! What?! Listen, take notes and apply this today in your eCommerce business! Connect With Bryan Bowman Bryan’s website: https://ww…
 
Considering building a community like a Facebook Group for your brand? There are a handful of important decisions to make when building a new community… However, none are more important than this: Initial Conditions. Nothing will influence how effective your group is and will be more than Initial Conditions. In this episode I explain what Initial C…
 
Are you hunting or farming in your eCommerce business? Most sellers are hunting… They go out and eat what they catch - day in & day out. Successful sellers are farming. The prospects they connect with today might buy today, however, they will most likely not buy today. That’s good news for you. Why? Because the “hunters” stop paying attention to th…
 
Email marketing is a classic "Important, But Not Urgent" item in our businesses... ESPECIALLY eCommerce businesses. However, email is hands down the best asset in your business that you're probably not utilizing enough or to it's maximum potential. In today's episode I'll breakdown one of the most important email campaigns every single brand must g…
 
It’s Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you’re in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don’t miss the window of opportunity. Listen to thi…
 
The psychology of success begins with this question: Who do I have to become to have what they have? We each know someone successful in business or accomplished in a particular skill. It’s easy to think you could never achieve what they have. But consider this: instead of responding in jealousy or defeat, focus on what you could do to attain that l…
 
What’s the best way to use your product marketing to connect with your audience? It’s all about painting a mental picture. Learn how to communicate your unique selling proposition most effectively. The key is using simplicity and familiarity. When introducing your product don’t overcomplicate it. Listen to this episode to hear the best strategy to …
 
We all have superpowers - the problem is that most of us don’t recognize them as such. We need others to point them out to us. This episode is about that - and it’s sparked by a conversation I was having with a friend just this week. He’s feeling down, like it’s hard for him to get himself into the game and I totally understand the feeling. I want …
 
Words have power. But there’s one word considered to be magical because it’s the most powerful. It affects things like the kinds of people you’re drawn to, what foods you like, and even what you do for a living. What is this magic word? It’s your name. There’s been a lot of research done about the power of names and the words we use. Listen to this…
 
How can music relate to the fundamentals in business? If I tapped out the beat of a song, what is the likelihood of you guessing what it is? A study was done about this and it was expected that 50 percent of people would be able to recognize a song, but only 2.5 percent were able to identify it. When I tap out a song, I already know the melody in m…
 
How can you take massive action in your business to get the results you want? Listen to this episode to hear what you can learn from the great artists and composers of the past. Take Picasso, for example. He created over 12,000 paintings and drawings, but only a handful was considered his greatest work. What is the takeaway from his life? Take purp…
 
If your online store is getting traffic, but you’re having difficulties finding the best conversion methods, you’re not alone. In today’s technology-driven world, setting up an online store is easy. There are so many options to choose from like Shopify, BigCommerce, and Click Funnels. Most sellers know what to do when it comes to sourcing their pro…
 
In this episode, I share some unconventional strategies to grow your business. I’ve personally used these and can tell you they work. One of the most powerful pieces of advice I’ve ever gotten was from Paul Graham. He talked about startup companies and how they either take off or they don’t. Those that take off need a nudge from the founders. He em…
 
Learn the effective email marketing strategy I’ve been using in my business. As you continually grow your list, that’s what’s going to be the most profitable thing in your eCommerce business. Focus your attention on emails. You can run ads and promotions, but the consistency is going to come from your email lists. Listen to this episode where I exp…
 
A specific lead nurturing strategy results in a bigger audience, which equates to more revenue. Nurturing your audience never stops. You have to build automation and processes to succeed in the eCommerce world. But don’t make the mistake of coming up with a complex system. When a complex system breaks, it’s difficult to figure out how to fix it. So…
 
The number one thing sellers overlook is the importance of customer followup. It’s so vital to have a process in place to nurture these relationships. We spend so much time trying to get our customers. But once that happens, very few sellers follow up. Just as we need to take time to build our friendships, it’s the same in business. Strengthen thos…
 
In this episode, I share some of the most effective email marketing strategies that will prove to be the game changers in your eCommerce business. There’s no need for a fancy system. All it takes is getting back to fundamentals. In eCommerce, it’s vital to focus on the basics of email marketing. So many business owners fail to put a system in place…
 
One of your main goals as an eCommerce seller is maintaining a low bounce rate. Bounce rate is the percentage of people who immediately leave your page after they land. In this episode, I tell you how focusing on this one statistic can impact your business. In both golf and business, it’s not only a test of skill but a mental exercise. Listen now t…
 
The significance of effective decision-making can be seen in anything - from playing poker to business and to life in general. I’ve been reading Annie Duke’s book about making smarter decisions when you don't have all the facts. She’s a professional poker player and she emphasizes the importance of separating quality decisions from quality results.…
 
One of the greatest things I’ve learned from successful entrepreneurs is the value of focusing on business mistakes to avoid. Many books have been written about the best ways to succeed, but very little has been said about how to avoid making mistakes. Charlie Munger is one of the greatest thinkers of our time and speaks about this very thing. List…
 
In this episode, I share the importance of having a marketing strategy plan in place. I reviewed the very first podcast that started my show in June 2018. It’s a crucial episode because in it I share things I wish I would have known when I was getting started as an entrepreneur. I talk about five core functions that are an absolute must in your eCo…
 
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