הפודקאסטים הטובים ביותר ב-Chief Marketing Officer (2024)

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66. Agile Marketing in Action: UniSA’s Marketing Transformation 40:30

2d ago40:30

40:30

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…

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65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 17:04

10d ago17:04

17:04

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…

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64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 15:01

1M ago15:01

15:01

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…

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63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 3:37

1M ago3:37

3:37

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…

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62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 41:54

2M ago41:54

41:54

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…

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61. Design your marketing team structure to fit your company's growth stage 47:40

4M ago47:40

47:40

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…

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60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 55:51

5M ago55:51

55:51

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…

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59. Why you need a Marketing Operations team and how to build one 53:50

6M ago53:50

53:50

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …

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58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness 49:02

7M ago49:02

49:02

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …

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57. The First 90 Days with Calendly CMO, Jessica Gilmartin 46:51

9M ago46:51

46:51

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…

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Why CAC Cohort Analysis Is Important to the Sales Process 9:32

10M ago9:32

9:32

If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forwa…

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56. How to get started with Agile Marketing 53:55

10M ago53:55

53:55

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…

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Developing a 360-Degree Marketing Plan: A Look at the Why and the How 9:19

10M ago9:19

9:19

A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers…

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How to Use Customer Churn Analysis to Your Advantage 10:59

11M ago10:59

10:59

Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with t…

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How to Address the Challenges of Working from Home 8:43

11M ago8:43

8:43

Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds. View this article: https://viralsolutions.net/challenges-of-working-from-home

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55. Scaling Agile Marketing using SAFe 49:30

11M ago49:30

49:30

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…

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Why Is Revenue Growth a Poor Metric for Gauging Success? 7:37

11M ago7:37

7:37

Although revenue growth is important, it’s not the best indicator of your business’s performance and shouldn’t be relied on alone. Discover 5 reasons why. Read this article: https://viralsolutions.net/revenue-growth-poor-metric-for-measuring-success

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54. How Agile Marketing Drives Customer Centricity 26:48

1y ago26:48

26:48

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean…

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53. How to build a strong team culture and land your dream job 55:39

1y ago55:39

55:39

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation t…

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Accessibility in Design – Part 1: What It Is & Why It Matters 9:51

1+ y ago9:51

9:51

The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design. Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centr…

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Change Management Process Step 6: Generate Short-Term Wins 11:20

1+ y ago11:20

11:20

When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in eac…

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What Are the Benefits of Surveys? 8:54

1+ y ago8:54

8:54

Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity. Here’s the thing… The content you create heavily influences your busine…

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How to Turn the Decline of Religion in the U.S. into an Opportunity 11:27

1+ y ago11:27

11:27

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity fo…

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Social Media Algorithms – Part 2: How to Increase Social Media Post Reach 15:13

1+ y ago15:13

15:13

Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention in…

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Shopify vs. Amazon: Which One Is the Best for Your E-Commerce Store? 10:36

1+ y ago10:36

10:36

For small business owners, using third-party e-commerce sites has been a great help in earning revenue. You can use many platforms, but there are always two that catch newbies' attention: Shopify and Amazon. Business owners are torn between the two platforms. Some think Shopify is better, while others prefer Amazon. So, should you sell your product…

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Organic vs. Paid Social Media: Harnessing the Power of Both 7:56

1+ y ago7:56

7:56

Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult …

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How Putting Customer Empathy into Practice Can Benefit Your Business 9:49

1+ y ago9:49

9:49

Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research. The importance of customer experienc…

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How to Film Yourself: Practical Tips You Can Apply Today 17:16

1+ y ago17:16

17:16

Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of pr…

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52. How to write better briefs and why it matters 59:44

1+ y ago59:44

59:44

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations a…

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Should You Be Using Paid Traffic to Your Website? 6:47

1+ y ago6:47

6:47

When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might include people who find your site through a search engine, or who come to your site after seeing it shared on social media. Paid traffic, on the other h…

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Instagram Audience Engagement: How to Interact with Your Audience on Instagram 16:51

1+ y ago16:51

16:51

All that interaction is attractive to brands in its own right. However, other factors including a desirable demographic and a platform that has a clear monetization strategy in place give Instagram the edge over its competitors such as Pinterest and SnapChat. Need help with the social media side of your marketing? Request a free consultation with V…

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How to Nurture Business Relationships 10:35

1+ y ago10:35

10:35

With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding …

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URL Tracking with UTM Parameters: How It Works 8:24

1+ y ago8:24

8:24

If you're running any sort of online marketing campaign, then you must be tracking your results. After all, how can you hope to improve your campaigns if you don't even know what's working and what isn't? That's where URL tracking comes in. Read this blog and get all the resources: https://viralsolutions.net/url-tracking/…

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Building an Effective Church Marketing Campaign: What You Shouldn’t Overlook 11:50

1+ y ago11:50

11:50

Many church leaders struggle with building out a major church marketing campaign and seeing it through. As a result, they’re often disappointed with the results. If this has been the case for your church in the past, it’s time to revisit your approach. After all, your church might be doing something good, but you'll always fall short of your goals …

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Brand Design Inspiration – Part 3: Where to Find Brand Design Inspiration 9:47

1+ y ago9:47

9:47

Struggling to create a brand design from scratch? Fortunately, there are plenty of resources that can help. Learn where to find brand design inspiration. Read this article: https://viralsolutions.net/find-brand-design-inspiration/

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Insights from CMWorld 2022: The Truth about Digital Fatigue 7:41

1+ y ago7:41

7:41

Are your prospects suffering from digital fatigue, or are you just not delivering the experience they want? Learn how to improve your approach and engage. Read this article: https://viralsolutions.net/truth-about-digital-fatigue/

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Insights from CMWorld 2022: Developing a Relatable, Memorable Brand Voice 8:49

1+ y ago8:49

8:49

To create engaging content, you must start by developing a brand voice that’s memorable and relatable. Learn how to make your voice stand out. Read this article: https://viralsolutions.net/developing-a-brand-voice/

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What Is the Customer Value Journey®? 11:17

1+ y ago11:17

11:17

Two things are certain when it comes to successful marketing: You must understand your customer. You can't just wing it. You know this already, but do you have a Customer Value Journey® map? Put simply, the Customer Value Journey is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an inva…

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How to Create Helpful Content & Why It’s Worth Doing 9:07

1+ y ago9:07

9:07

In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's a…

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Future of Customer Experience: Why You Should Prioritize an Omnichannel Experience & How to Do It 8:31

1+ y ago8:31

8:31

In today's business world, providing an omnichannel experience for your customers is more important than ever. By prioritizing this experience, you'll be able to meet your customers' needs no matter where they are or what device they're using. In this blog post, we'll discuss what an omnichannel experience is and how you can create one for your bus…

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Brand Design – Part 2: Don’t Underestimate the Importance of Color 10:17

1+ y ago10:17

10:17

Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed in the first part of this series, great design is vital to making an excellent first impression, and the importance of color goes hand in hand with th…

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Business Owner Burnout: 7 Tips to Overcome It 12:57

1+ y ago12:57

12:57

When you started your business as a new entrepreneur, you were passionate about making it a success. You were inspired and excited to do what you’re good at and be your own boss. But with time, running the business and dealing with all the challenges becomes harder. Your enthusiasm wanes, and you soon succumb to business owner burnout. You find it …

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Understanding the Value and ROI of Online Communities 19:29

1+ y ago19:29

19:29

Creating a vibrant online community where customers can discuss your products is a great way to build a buzz about your brand, nurture loyalty, and even boost sales. But it’s hard to know if the time and effort are worth it without having an effective way to measure the value and ROI of online communities. The problem is that measuring the ROI of o…

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Brand Design – Part 1: How Do You Judge Design Quality? 8:56

1+ y ago8:56

8:56

According to the U.S. Chamber of Commerce, 55% of brand impressions are based on visual branding elements. This important statistic emphasizes the value of the phrase “first impressions last.” You want that impression to be a good one, and design quality is a critical aspect of it. But what is good design, really? What one person considers good mig…

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Google to Phase Out Third-Party Cookies in 2024: How to Prepare for a Cookieless Future 13:39

1+ y ago13:39

13:39

There’s no question that the world of digital marketing and advertising is constantly evolving. New rules, best practices, and technologies are introduced all the time. But occasionally, significant changes must be reevaluated to ensure businesses and consumers get the best experience possible. And there’s no better example than Google’s plan to ph…

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How to Address Low Website Traffic & Bring in Visitors 10:33

1+ y ago10:33

10:33

As a business owner, you understand how important it is to get traffic to your website. Without traffic, you can’t generate leads. And without leads, you can’t earn revenue. So, it’s incredibly discouraging when you find yourself struggling with low website traffic. What you should know is that you’re not alone. According to Fundera.com, generating…

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QR Code Marketing: How to Make the Most of This Technology 8:53

1+ y ago8:53

8:53

QR codes have been around for over a decade, but they have only recently started to gain traction in mainstream society. They are becoming increasingly popular as people become more aware of them and learn how to use them. This is largely due to the COVID-19 pandemic, which has forced many businesses to reevaluate their marketing strategies. But ho…

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Helpful Tips on Product Photography for E-Commerce 8:52

1+ y ago8:52

8:52

Don’t underestimate the importance of product photography for e-commerce. Learn how to capture high-quality images that will convince customers to buy. Read this article: https://viralsolutions.net/product-photography-for-ecommerce/

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Everything You Need to Know About Demand Marketing 7:43

1+ y ago7:43

7:43

Businesses now use demand marketing to connect with potential customers and close deals. But what is it really about? Read on! Read this article: https://viralsolutions.net/demand-marketing/

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Why You Need an Effective Content Marketing Strategy 13:35

1+ y ago13:35

13:35

You know that old saying, “Throw everything at the wall to see what sticks”? Unfortunately, that’s what too many businesses are doing regarding their content marketing, which isn’t working. Let us be clear: You need to have an effective content marketing strategy in place if you want to succeed in today’s marketing landscape. And just as importantl…

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