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The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Inst ...
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Exploring the Benefits of Chat GPT: How AI Can Enhance Copywriting, Automate Tasks, and Generate Value
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In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creatin…
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How AI Took Over Google Ads in 2022 and What's Coming Next in 2023
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This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal …
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Why Meta Told Us to Spend LESS Money
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This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as conside…
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Navigating the Complexities of Crafting Effective Copy
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This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant t…
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The Secrets to Lifelong Customers: Understanding the Need for Customer Acquisition Amplification
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What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend? On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right co…
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Optimizing Your Customer Acquisition
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Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months? On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all i…
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What is the most important question to ask when building a new marketing campaign? Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only the…
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Discover The Benefits Of Performance Max For Long-term Success!!
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What to know how to get the most out of Performance Max? Here's some news for you: how Performance Max is supposed to work is completely different from how it actually works. Even with Google's Performance Max set to celebrate its first anniversary, many marketers still don't know how to get the most out of it. You see, Performance Max is not a mag…
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What is an Offer? - Create & Optimize an Offer That Converts
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What is an offer - and how can you create and optimize high-converting offers? On today's episode, Tom Meredith talks to Aaron Crocker and Lynn Swayze. Aaron is the Copy Chief at Tier 11, and Lynn is a Direct Response Copywriter & Offer Consultant at Tier 11. They discuss the basic construct of an offer and what it takes to create a strong offer th…
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Why UXO is Better Than CRO in Performance Marketing
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What exactly is UXO and what is CRO — should marketers even care if they're similar or not? User Experience Optimization (UXO) has, for far too long, played second fiddle to Conversion Rate Optimization (CRO). Although they are both important players in any digital strategy, UXO is essential for increasing conversations and improving usability. Yes…
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What is the purpose of business? Some business owners want to build a community. Others want to leave a lasting mark on this world. And others want to create generational wealth. All those things are compelling reasons to be in business, but the sole purpose of a business is to generate profit. Businesses need to make as much profit as possible whi…
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Meta & Beyond: What's Working Now?
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What advertising strategies are working right now in Meta? On today's episode, Tom Meridith talks to two advertising wizards from Tier 11 - Kobi Topaz, the Director of Performance, and Jonathan Floril, one of the company's senior media buyers. The trio introduces a recurring episode where they'll be talking about what's currently working in Meta an…
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Want to learn how to acquire more and better customers without increasing your marketing budget? On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how you can use it to get more customers and increase their long-term value. If you're struggling to scale your business, you only need to l…
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What's Working Now with Google Performance Max
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Google's Performance Max is changing advertising as we know it. What is working right now, and how are the experts using it to drive client results? On today's episode, the brains behind Tier 11's Google Advertising Division discuss how to get the most out of Google Performance Max - from the recent updates to everything that's working now and what…
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What is Customer Acquisition Amplification, and how can you use it to scale your business? On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how they use it to get more customers and increase their long-term value. If you're struggling to scale your business, here's something you should…
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Are you a growing business looking to unlock your online potential? On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't…
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