הפודקאסטים הטובים ביותר ב-Fintech Market‌ (2024)

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What is your Chat Strategy? Interview with Andreas Hoff, Head of Product at Trayport 15:22

1M ago15:22

15:22

In the podcast episode of "What is your chat strategy?" featuring Matthew Cheung, CEO of ipushpull, and Andreas Hoff, Head of Product at Trayport, they delve into the evolving landscape of chat technologies in the commodities and energy markets. Topics covered: Chat Platforms in Trading: Andreas highlights the dual nature of chat platforms used amo…

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What is your Chat Strategy? Interview with Roy Kirby, Head of Core Products at SIX 34:48

4M ago34:48

34:48

In this episode of the ipushpull podcast "What is your chat strategy?", Neil Weatherall, Head of Technical Sales at ipushpull, interviews Roy Kirby, Head of Core Products at SIX. The discussion centres around the recent launch of the SIX BOT, a Symphony chatbot developed collaboratively by SIX and ipushpull. This bot is designed to automate and str…

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Data, Cloud & Analytics: Success in the New Age of Generative AI & LLMs 20:19

5M ago20:19

20:19

This panel session at FinJS featured insights from David Jones (CTO, ipushpull), Mohana Rajaram (GoTo Market Director - Banking, Salesforce), and Nick Pedersen (Global Head of Digital, NatWest). The discussion focused on the integration and impact of AI and large language models (LLMs) in financial services, emphasising data quality, workflow autom…

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Integrating AI and LLMs into Financial Workflows 25:38

5M ago25:38

25:38

Join us for an insightful interview with Matthew Cheung, CEO of ipushpull, hosted by Tyler Pathe of Fintech Futures. Topics covered: -Examples of GenAI-based workflows ipushpull has developed for the capital markets industry -The growing value of data across the trade management lifecycle -ipushpull's approach to combining AI with traditional data …

1
What is your Chat Strategy? Interview with Michael Maurer, Solution Specialist at Microsoft 22:06

5M ago22:06

22:06

Matthew Cheung, CEO of ipushpull, engages in a fascinating conversation with Michael Maurer, a Data Analytics and AI Solutions Specialist at Microsoft. They delve into the evolving world of AI and its integration in business, specifically focusing on Microsoft Teams as a groundbreaking tool. Maurer sheds light on how AI, through Microsoft Copilot, …

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What is your Chat Strategy? Interview with Brad Levy, CEO of Symphony 22:29

7M ago22:29

22:29

Get ready for an insightful podcast episode where Brad Levy, CEO of Symphony, shares his thoughts on the ever-evolving landscape of messaging and communication platforms. In this discussion, we'll explore the changing dynamics of direct messaging, the growing role of chatbots, and the impact of AI, setting the stage for the future of digital commun…

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Water Cooler Moments in a Virtual Office: Building an Employee Community at ipushpull 23:21

11M ago23:21

23:21

In this ipushpull podcast episode, Steve introduces the topic of hybrid working and its significant growth in recent years. He is joined by Neil, Head of Technical Sales at ipushpull, and Jack, a Junior Developer. The episode aims to explore their experiences and shed light on what it's like to work for ipushpull in a flexible working environment. …

1
How ChatGPT and Chatbots are Changing the Landscape in Financial Markets 31:33

1y ago31:33

31:33

In this podcast, Matthew Cheung, CEO and Imran Ahmed, Lead Web Developer at ipushpull discuss the role of chatbots and artificial intelligence (AI) in Financial Markets. There's been a meteoric rise in the use of ChatGPT but what does this mean for financial institutions? We look at the following: How we got here, a quick history of AI and why it's…

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Are chatbots taking over? Symphony and FOW talk about their growing importance 33:08

1+ y ago33:08

33:08

We talk to Rob Friend, Product Director at Symphony and Simon Coughlan, Technology Director at FOW about how chatbots are transforming the world of work and enabling faster routes to market for new product offerings. In this podcast you'll learn about: Symphony chatbots and the key use cases across the back and front office for financial institutio…

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Harrington Starr interview Matthew Cheung, CEO, ipushpull 40:08

1+ y ago40:08

40:08

Returning to share his thoughts on the past year, Toby is delighted to be joined by Matthew Cheung, CEO of ipushpull. Whilst acknowledging last year's challenges and professional difficulties, Matthew can't help but be optimistic about the future, recognising the fortunate position FinTech is in. Seeing the potential for growth, countless opportuni…

1
Scaling Client Services to Optimise OTC Market Data and Quote Delivery 1:00:36

1+ y ago1:00:36

1:00:36

Listen to Matthew Cheung, CEO who shared insights on the latest technology trends impacting the broking sector. Neil Weatherall, Head of Technical Sales discussed the priority use cases brokers are investing in now to help scale client services. Learn how to reduce friction from manual unstructured pre-trade activity to improve your client experien…

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Fintech’s next frontier: Data-as-a-Service 1:02:50

1+ y ago1:02:50

1:02:50

In an ipushpull podcast hear from an expert panel from NatWest Markets, Maystreet, FOW and the Investment Association discuss the importance of Data-as-a-Service in facilitating remote working and accelerating digital initiatives within the financial markets industry. Learn how ipushpull partner firms use Data-as-a-Service to share data from any ap…

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Digitisation of Pre-trade client workflows 1:03:11

1+ y ago1:03:11

1:03:11

Learn how J.P. Morgan, Goldman Sachs, Insight Investment and TP-ICAP are approaching the digitisation of pre-trade client workflows. Also hear from market infrastructure providers like CurveGlobal, Symphony and ipushpull are facilitating this by improving price discovery and building liquidity through standardisation, automation and live data. For …

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Data-as-a-Service: Delivered live and seamlessly into your client workflows 58:06

1+ y ago58:06

58:06

ipushpull was proud to host Google Cloud, Parameta Solutions (TP ICAP Data & Analytics), Morningstar and Ultumus in a panel discussion on approaching the challenge of the last mile of data delivery. Hear how these different data vendors embrace Data-as-a-Service and integrate data into client workflow. For more information go to: https://ipushpull.…

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Using Excel to deliver live data to your clients 59:55

1+ y ago59:55

59:55

Live data drives decision-making in financial markets. Traditionally, traders, brokers and data services firms have taken a tactical approach to their live data sharing requirements, connecting systems with in-house development projects, often combined with off-the-shelf technologies not designed for reliable live data sharing across teams and loca…

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How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle 1:02:12

2y ago1:02:12

1:02:12

We talk a lot about community on this podcast, as well as in the Slack group. Having a community for your product is incredibly useful: it creates brand evangelists, helps with customer acquisition and product feedback. But there is one benefit that isn’t talked much about: it helps you understand your customers a lot more. When you’re chatting wit…

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Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle 42:59

2y ago42:59

42:59

You’ll often hear in the marketing and startup world “targeting everyone is like targeting no one”. That’s because targeting everyone doesn’t work. No one identifies with your product and when you’re a startup, that means no one buys. Many fintech products are essentially applicable to everyone or a lot of different industries, and it’s tempting to…

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Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar 47:14

2+ y ago47:14

47:14

As marketers, we often fall trap to only taking care of acquisition. So much so, that we forget that there is often a much cheaper and easier way to acquire customers, such as mining your own database or focusing more on retention. That’s what TrackStar AI, a fintech based in the US, helps banks do: check their own databases. It integrates with len…

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Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival 1:00:22

2+ y ago1:00:22

1:00:22

In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers. That means, it is purpose-led, story-oriented and customer centric. Ideally, you want to build a brand around something that you can authentically and consistently stand for. That’s the beginning of Rival’s marketing framework, a marketing agency built …

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How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo 40:46

2+ y ago40:46

40:46

Building in public takes guts. Being truly transparent takes guts. That’s because it’s easy to be transparent when everything is going well. But what happens when things don’t go so well? Like when you’re having to delay projects? Are you transparent then? Curvo is an investment app based in Belgium that has been building in public for two years. T…

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Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex 45:10

2+ y ago45:10

45:10

Crypto can be a tricky market to build a product in. It’s still quite niche, which means a big part of your marketing is helping it go mainstream. It’s also not so obvious just yet what the pain points crypto solves for many consumers. And yet Wirex, a crypto company that allows customers to buy and exchange crypto on its app, is doing a good job o…

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Creating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe Payments 49:47

2+ y ago49:47

49:47

Managing the brand of a B2B fintech isn’t always straightforward. As a brand, you want to have enough personality that the other fintechs you’re targeting want to work with you. But you also have to be professional enough so incumbents and larger players will take you seriously. Many B2B fintech companies are often too corporate or dull. While othe…

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A Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance Shoots 43:03

2+ y ago43:03

43:03

If you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix. Video has proven to help increase conversions and build your brand awareness, and is a no-brainer for anyone wanting to connect with prospects and customers. But video is also hard. Video requires having a reasonable budget. It requires a well …

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NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money 43:50

2+ y ago43:50

43:50

As marketers, our job is to get our solution in front of the right people who have a problem that we can solve. In order to do that well, you really need to understand the problem. That means doing interviews with your target market. Observing how they interact with your product. Even going as far as participating in their day to day life. Essentia…

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Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay 49:11

2+ y ago49:11

49:11

When no one’s heard about your product and it’s the first of a kind, how do you describe it to a cold audience? How do you educate and reach them? When BigPay, a consumer facing neobank based in Malaysia, launched four years ago, no one knew what a neobank was. At that time, digital banks were still a very new thing. The first marketing play BigPay…

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Building an In-House Brand Team: Why it's Worth it | Luke Richardson, Director of Brand and Communications at Pleo 43:10

2+ y ago43:10

43:10

Everyone in marketing will talk to you about the importance of building a brand. Why you should build brand equity, figure out brand positioning, communicate your brand effectively to potential and current customers. But putting it in practice is not straightforward. That’s because a brand is not just a nice logo and a cool website. It’s the soul o…

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How We've Made Financial Education Part of Our Product (And Why!) | Katie Perry, VP of Marketing at Public.com 45:38

2+ y ago45:38

45:38

Fintech is supposed to be about financial education, empowerment and literacy. But I think we can all agree, that sometimes there’s more talk than action. Or even worse, hypocrisy. When it comes to education, it can be a little unclear what that means. Does it mean Youtube videos? Blog posts? Webinars? Books? The good news is there are some fintech…

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Where to Begin with Community Marketing and Slack Groups | Graham McBain, Technical Community Manager at Moov 49:29

2+ y ago49:29

49:29

Community, community, community. Everyone in the marketing world is talking about it. Even everyone in the fintech world seems to be talking about it. A combination of the pandemic, going online and even crypto seemed to have weirdly brought us together with the power of online communities. But what does community really mean? If you’re a founder o…

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Customer Research and Reports: How To Do Them Properly | Gunny Scarfo, Co-Founder at NonFiction Research 56:22

2+ y ago56:22

56:22

When’s the last time you read a report? I don’t mean skim. I mean seriously sat down, and truly thought through the report you were reading. If you’re anything like me, it’s been a while. I usually download the white papers, reports and put them in a folder, often never to be opened again. Why is that? We all know the answer: because they’re boring…

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Tips on Hiring and Becoming a Chief Marketing Officer at a Fintech | Irina Chuchkina, CMO at Thunes 50:25

2+ y ago50:25

50:25

Hiring a fintech's first CMO can be scary. Becoming a first-time CMO can be daunting... Often, you’re the only marketing person in the company. Often, you are hired to manage everything from content, to paid, to PR and branding. Often, you are hired right when a company is in full growth mode. I hear so many questions from fintech founders and even…

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What's the Future for the Market Like a Fintech podcast? | Araminta and Ani 18:35

2+ y ago18:35

18:35

As marketers, we forget that often our job is to inspire. To inspire potential customers to be a better version of themselves, to inspire our community to join forces and work together, to inspire members of our team, who want to solve important problems. At the Market Like a Fintech podcast, we realised we could do a better job at inspiring fellow…

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13. Varo Bank - Staying curious ft. Carolyn Feinstein 44:35

2+ y ago44:35

44:35

Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Var…

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Why is Consumer Research Especially Important in Fintech and How Should Startups Get Started? | Sarah Hollinshead, Head of Content at Attest 42:06

2+ y ago42:06

42:06

Talk to the customer. Be customer-centric. Do your customer research. These are words we hear a lot in the marketing world, especially the fintech one where customer-centricity is one of the unique selling points of fintechs when compared to incumbents. So - how well do you know your customer? The truth is, we often overestimate how well we underst…

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12. Société Générale - Trust is key ft. Noémie Ellezam 39:34

2+ y ago39:34

39:34

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why…

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Which Marketing Activities Should You Focus on When Dealing with a Tight Budget? | Valentina Kristensen, Director of Growth & Communications at OakNorth 40:06

2+ y ago40:06

40:06

In this episode I’m chatting with Valentina Kristensen, Director of Growth and Communications at OakNorth. Valentina has helped grow OakNorth to the billion dollar company it is today, is a founding editorial board member of Influencer magazine and is a self-professed fintech nerd. What is OakNorth? OakNorth is a UK bank that provides fast, flexibl…

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11. Roundtable - B2B is the new B2C 43:39

2+ y ago43:39

43:39

Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and fina…

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What Role Does Decentralised Finance Play in Fintech Marketing? | Lex Sokolin, Global Fintech Co-Head at Consensys 43:19

2+ y ago43:19

43:19

Today I’m chatting with Lex Sokolin, a futurist and entrepreneur working on the next generation of financial services. He is the Global Fintech Co-head at Consensys, and also writes a weekly newsletter called The Fintech Blueprint, hosts a podcast and creates his own digital art. Consensys is a blockchain technology company building the infrastruct…

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10. Visa - Led by purpose ft. Adrian Farina 40:38

2+ y ago40:38

40:38

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his…

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The Do's and Don'ts of Communicating ESG Initiatives Effectively | Gihan Hyde, Founder of Communique 40:30

3y ago40:30

40:30

Today I’m chatting with Gihan Hyde, founder of Communique and ESG communicator. She has experience leading ESG campaigns with organisations such as Barclays, HSBC, M&S. With experience in 8 sectors over 6 Countries, Gihan A.M.Hyde’s ESG campaigns have impacted over 150,000 employees, 200,000 customers and resulted in £300M investment deals in the p…

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9. Crypto.com - Value is what you make of it ft. Steven Kalifowitz 37:29

3y ago37:29

37:29

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Steven Kalifowitz, CMO at Crypto.com. We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email mark…

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What is Unique About Building a Community and Social Media Presence in the Crypto Space? | Michelle O'Connor, VP of Marketing at TaxBit 44:03

3y ago44:03

44:03

In this episode I’m chatting with Michelle O’Connor, VP of marketing at TaxBit. Michelle has extensive experience working in the fintech marketing space. She set up her own marketing agency helping small businesses in 2009, and since then has worked as the VP of marketing at Uphold, and currently advises startups in the cryptocurrency and blockchai…

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8. Roundtable - How do fintechs use performance marketing for growth? 42:49

3y ago42:49

42:49

Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at how fintechs use prerformance marketing fo…

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The Key to Building a Global Brand While Remaining Customer Centric | Patrick Stal, VP of Marketing at N26 32:57

3y ago32:57

32:57

Today I’m interviewing Patrick Stal, global VP of marketing at N26. Patrick was previously a member of Uber’s EMEA leadership team, and has a decade of experience working with brands like TomTom, Asics, Gucci and Abercrombie & Fitch. N26 is a global mobile bank, based out of Berlin and active in 25 markets. They have over 7 million customers and wa…

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7. The Financial Brand - The speed of change ft. Jim Marous 43:23

3y ago43:23

43:23

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Jim Marous, Co-Publisher at The Financial Brand. We take a deep dive into what Jim’s philosophy on marketing is, his journey to th…

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