הפודקאסטים הטובים ביותר ב-Google Ads (2023)

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The Google Ads Podcast

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The Pros and Cons of Building A “Personality” Business 6:52

1d ago6:52

6:52

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insig…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Mastering Ecommerce Stores: An Interview With CEO Matthew Stafford 43:14

3d ago43:14

43:14

In this exclusive interview learn how CEO Matthew Stafford established Build Grow Scale and successfully drives business growth for Ecommerce stores. Join us for an insightful conversation as Matthew shares valuable insights into what BGS does, and how his book 'Optimised Ecommerce' has changed the game for many in the industry. Whether you're a sm…

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Quality Score - The Principles of Google Ads #5 (Episode #389) 38:32

3d ago38:32

38:32

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/qyXcR-ZH8FA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

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Google Ads Like A Boss

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YouTube Advertising Best Practices - 3 Top Tips To Turbo Charge Your YouTube Ads 1:37

7d ago1:37

1:37

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Unlock the potential of your YouTube A…

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The Rothman PPC Podcast: Google Ads and Your Business

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017: Check Your Conversion Status 16:13

20d ago16:13

16:13

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the …

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The Google Ads Podcast

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Google Ads Mastermind: How to WIN the Battle Against Google 6:02

5d ago6:02

6:02

Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ If you’ve managed campaigns that spend over $10K/month, you know that the strategies you applied are far different from what most people would recommend, especially Google. That’s because Google’s biggest secret is to get marketers to spend MORE money and maximize your value to them as a c…

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Google Ads Like A Boss

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3 Top Tips For Search Campaign Optimization 1:41

7d ago1:41

1:41

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Unlock the power of Google Search Camp…

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The Google Ads Podcast

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Identify Your Accurate and Achievable Goals With THIS Calculator 2:26

7d ago2:26

2:26

“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return. The ONLY way to achieve true growth is to have a holistic approach to marketing. And …

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The Google Ads Podcast

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Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms 11:08

9d ago11:08

11:08

In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm…

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388) 37:18

4d ago37:18

37:18

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Are Google Ads Worth It? 22:13

10d ago22:13

22:13

Join us for a deep dive into the critical question: 'Are Google Ads Worth It?' In this episode, we explore the multifaceted world of Google Ads, tune in for expert insights to make informed decisions for your advertising endeavours. If you're a seasoned advertiser or just getting started, this episode aims to provide clarity on the value and effect…

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The Google Ads Podcast

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Harnessing AI for Success: Tools to Power Up Your Business & Analyze Legal Documents Quickly 6:59

11d ago6:59

6:59

Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other…

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Google Ads Like A Boss

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Google Ads Performance Max Campaigns - Leveraging Google Ads Performance Max To It’s Max 3:12

11d ago3:12

3:12

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Learn the essentials of crafting a pow…

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Google Ads Like A Boss

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Pros & Cons Of Google Ads Demand Gen Campaigns: Navigating Through The Demand Gen Landscape 2:10

11d ago2:10

2:10

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Explore the Pros and cons of Google Ad…

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Google Ads Like A Boss

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Decoding Demand Gen Campaigns: Elevate Your Google Ads Strategy 2:39

11d ago2:39

2:39

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Unleash the Power of Google Ads Demand…

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Google Ads Like A Boss

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Revitalising Your Google Ads: A Comprehensive Guide To Audit And Amplify ROI/ROAS 4:02

11d ago4:02

4:02

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Unlock the full potential of your Goog…

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Google Ads Like A Boss

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Navigating Through the Maze: Reviving Your Broken Performance Max Campaign 3:35

11d ago3:35

3:35

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Performance Max campaigns have steadil…

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Google Ads Like A Boss

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Unlock The Power Of Advanced Google Ads Conversion Tracking 3:15

12d ago3:15

3:15

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Master the art of Google Ads conversio…

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The Google Ads Podcast

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Do You Need a Remarketing Campaign or Is Performance Max Enough? 12:12

13d ago12:12

12:12

Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remark…

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The Google Ads Podcast

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Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping 10:10

15d ago10:10

10:10

John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat. In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing …

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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SEO Mastery with Tom Morgan: All Questions Answered! 45:02

17d ago45:02

45:02

Dive into SEO mastery with Tom Morgan in our latest episode! Get answers to all your burning questions on optimising for search engines. Tune in for expert insights and elevate your digital presence now! Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed…

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The Google Ads Podcast

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Simplifying ROI for Easier Google Ads Reporting 4:33

17d ago4:33

4:33

Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges. Colby ex…

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Pay Per Value - The Principles of Google Ads #3 (Episode #387) 34:49

17d ago34:49

34:49

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

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The Google Ads Podcast

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Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions 8:12

19d ago8:12

8:12

These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks." Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the vi…

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The Google Ads Podcast

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Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision 5:59

21d ago5:59

5:59

It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound …

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The Google Ads Podcast

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Mastering the Highs and Lows of Paid Traffic for eCommerce Success 30:20

23d ago30:20

30:20

When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from unders…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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What Are Search Themes And How Do They Work? 14:46

24d ago14:46

14:46

Unlock the secrets of Search Themes on the latest Google Ads Unleashed Podcast episode. Learn how these themes work, optimise your strategy, and boost ad performance. Dive into the nuances of Search Themes with our experts. Elevate your Google Ads game with practical insights from our discussion. Tune in now for a deep dive into 'What Are Search Th…

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Phases of Success - The Principles of Google Ads #2 (Episode #386) 34:16

24d ago34:16

34:16

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://t.co/m…

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The Google Ads Podcast

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The 60/40 Google Ads Budget Allocation Rule 15:51

25d ago15:51

15:51

Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively. This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which ca…

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The Google Ads Podcast

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Video Ads 101: Turn Viewers into Customers with the Power of Hooks 9:09

27d ago9:09

9:09

Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks. With Regina’s advice and helpfu…

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The Google Ads Podcast

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Does Google Ads Care About Accounts With Small Budgets? 11:00

29d ago11:00

11:00

Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses wi…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Expert Answers to Your Google Ads Feed Optimisation Queries 38:58

1M ago38:58

38:58

In this week's episode, we're diving deep into the world of Google Ads feed optimisation with a special guest expert in the field - Nick. Join us as we explore the answers to your Google Ads feed optimisation queries. Our guest will provide in-depth insights and solutions to your burning questions, equipping you with the knowledge to supercharge yo…

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The Google Ads Podcast

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Is Google Ads “Worse” Than Facebook and Amazon Ads? 11:11

1M ago11:11

11:11

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms. Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. …

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Strategic Relevance - The Principles of Google Ads #1 (Episode #385) 30:51

1M ago30:51

30:51

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist

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The Google Ads Podcast

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Hit A Wall? Strategies for Making Google Ads Work For You 22:38

1M ago22:38

22:38

Tired of hitting a wall with your Google Ads campaigns? If you're ready to take your small business to the next level, join Regina Bellows as she breaks down barriers to growth and helps you succeed. Regina is the executive director of our sister agency, StarterPPC, and they handle Google Ads management for businesses with ad budgets below $5000 a …

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The Google Ads Podcast

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Growing Your Shopify Business With By the Numbers 30:17

1M ago30:17

30:17

Running a Shopify business and want to learn how the By the Numbers app can take it to the next level? Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money mo…

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The Google Ads Podcast

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Why Applying tROAS or tCPA Hurt Conversions 9:33

1M ago9:33

9:33

Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions? Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budg…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Use This Formula To Write GREAT Ads 12:11

1M ago12:11

12:11

In our latest episode, we're delving into a topic that's essential for Google Ads success: the formula to writing GREAT ads. Join us as we unveil the formula that can transform your ad copy into compelling, high-performing content. Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising sk…

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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My 5 Most Controversial Opinions (Episode #384) 36:00

1M ago36:00

36:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist

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The Google Ads Podcast

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Unfair Advantage: Unlock the Power of Reading 15:21

1M ago15:21

15:21

I love to read! But I’m always so annoyed at how little I retain. So, I developed a system to help make it stick. I hope it’s helpful to you as well. Reading is my unfair advantage, and it can be yours too! Related videos: 🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... 🤖 How Prompt Engin…

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The Google Ads Podcast

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The Best Way To Track Leads In Google Ads Dashboard 8:24

1M ago8:24

8:24

Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and …

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The Google Ads Podcast

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Secret Strategy to Grow the Google Ads Algorithm Like a Pro 10:17

1M ago10:17

10:17

Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess! Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force m…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Trailer 1:37

1M ago1:37

1:37

Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed with actionable tips and insights to help you with your Google Ads.על ידי Jeremy Young

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The Google Ads Podcast

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Why You Should Increase Your Average Order Value (AOV) 12:58

2M ago12:58

12:58

Learn a powerful strategy that can help you maximize your returns and generate more income with every marketing dollar spent - by focusing on raising your Average Order Value (AOV). In this video, Regina Bellows explains why you should increase your AOV, its direct impact on Media Efficiency Ratio (MER), and how quickly it can boost profitability. …

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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What's the Best Q4 Strategy for Google Ads? With Special Guest 47:29

2M ago47:29

47:29

Join us for another episode of the Google Ads Unleashed Podcast as we discuss the Best Q4 Prep Strategy for Google Ads, with our special expert guest! Get exclusive insights and tips to maximise your Q4 success in Google Ads. Don't miss out – tune in now! Whether you're a small business owner looking to drive more sales or a marketer wanting to enh…

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383) 45:43

2M ago45:43

45:43

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist

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The Google Ads Podcast

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Why I'm Moving Customers OFF of Performance Max 13:54

2M ago13:54

13:54

John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results! Fair warning fr…

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Important Announcement 🚨 2:38

2M ago2:38

2:38

Attention all Google Ads Unleashed podcast enthusiasts! We've got some exciting news to share. Mark your calendars for the 26th of October at 7 PM, because we're hosting a FREE live webinar, and we want YOU to be part of it! Learn how to maximise your Google Ads revenue this Q4 using my 7 easy-to-implement steps that YOU can effortlessly copy! Save…

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The Google Ads Podcast

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How to Get More New Customers With Google Ads 12:31

2M ago12:31

12:31

Our Google Ads Strategist, Caden Thompson, reveals a strategy focusing on new customer acquisition. He also shares how to calculate your cost to acquire a new customer in Shopify and walks you through how to track and analyze data from Google Ads and correlate it with Shopify. With this knowledge, you can measure the success of the strategy effortl…

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The Google Ads Podcast

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Google Ads Basics: Should You Target The US First? 9:39

2M ago9:39

9:39

Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching y…

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