Graham Cochrane ציבורי
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Are you ready to build an online business you love, work less, and live and give more to the things and people you care about? Each week Graham Cochrane reveals his best tips, strategies, and mindsets that helped him take his no name blog to a seven-figure business that requires only 5 hours a week of work. Teaching you how to earn passive income through blogging, YouTube, email marketing, digital products, copywriting, to building a business around your values, lifestyle, and schedule - The ...
 
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Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in t…
 
Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning. In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days. Not true. Th…
 
Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out. We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell) Did you know that you could sum up all promo email…
 
Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business. But the reality is, that's not how time works. We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward. Today I want to share with you what I've di…
 
If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you. Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons: They create dependable, predictable income They allow you to work less and earn more But HOW you turn an onlin…
 
If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know. But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration. …
 
I want to ask you an important question: Why do you work? Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort. Let me put it a different way. …
 
Most people are leaving money on the table when they launch their online course. I don't want that to happen to you. I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, …
 
One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream. But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge a…
 
The most important thing you could be doing for your online business is growing your email list. But Graham! How can I grow my list faster? I don't have enough people on my email list? Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve m…
 
Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it! So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long. All it takes is one h…
 
What would your life look like if you took a year off of social media? How would you feel? Would your business continue to thrive? These were all questions I had 12 months ago when I set off on a one year social media fast. No Instagram, Facebook, Twitter, Tik Tok, Clubhouse. None of it. And now that my 365 day break has come to a close it's time f…
 
So you have an online course (or two) and you're wondering whether you'd sell more copies and make more money if you offered a payment plan option. But you have questions, like: How many payments should you offer? What are the downsides to offering a payment plan? When is the best time in the sales process to mention a payment plan? Have no fear! T…
 
As your online business starts growing and you begin making more profit you need to decide what to do with that money to build your wealth. The last thing you want to happen is that you make a lot of money, live it up for a few years, and then have nothing left to show for it in your later years. Business is about more than lifestyle, it's about we…
 
Not everyone running an online business has the same goals. Sure some people want to "escape" their 9-5 and go "full time" with their passive income business. But not everybody. Today I want to share with you the 3 different levels of online business so you can decide which one aligns with your goals and your dreams so you can stop feeling the pres…
 
One of the most common struggles I see online business owners making is with promoting to their email list. They just don't know how or how often to sell. These are some of the questions I get: "What if I bug my list too much?" "What if they unsubscribe?" "What's the right ratio of sales emails to content emails?" Today I'm going to give you the si…
 
If I could encourage you with anything as you build your online business it would be this: you can break the rules. There is no one "right" way to build an online income stream that serves a ton of people and takes care of you and your family. You have way more freedom thank you think to ignore the gurus (myself included) and chart your own path. T…
 
Pop quiz: Would you like to make more money in your business while working less? The answer should be YES! Well today I want reveal three normal everyday tasks I gave up that not only gave me my time back but actually allowed my business to skyrocket at the same time. And yes they are related! Full disclosure: one of these tasks is super controvers…
 
Membership sites are like the holy grail of passive income businesses. But they are also incredibly misunderstood. From all the students I've coached who have membership sites or want to build a membership site I've come learn there are a few huge myths out there that many online business owners are falling for. Today I want to break down the 3 big…
 
Do you know where your money goes the moment you make it? Do you have a plan for that money before it even hits your account? Are you keeping your money in the right place? If you're like most small business owners you are likely focused on just one side of the money equation - the making of the money. Rarely are we thinking about where to put that…
 
No, you don't need more customers, email subscribers, or money pumped into ads to increase your income. You likely are leaving money on the table with your current offerings. If you have only one tier/option for your product at one price you’re making a mistake. Some people will be glad to spend more with you if you only offered more value. Give pe…
 
If you do any kind of email marketing then you likely pay close attention to an important stat called "open rate". And if your list is anything like mine (and everyone else's on planet earth) then you might be a bit disappointed to see that not everyone opens your emails. What the heck?! How could they not care about your awesome emails as much as …
 
Are you as productive as you'd like to be when working on your business? Or are you scrambling each week trying to get as much done as you can, stuffing as much into each work day as you possibly can? Been there done that. After running an online business for nearly 12 years now, I've tried just about every kind of work schedule you can imagine. He…
 
When it comes to online courses, you might be wondering: How much is too much to charge for your online course? How cheap is too cheap? The short answer is: it depends. I have a simple pricing framework I use to determine what I should be charging for my online courses and today I want to share it with you. Also at the end of this episode I give yo…
 
What can a book published in 1926 based on an ancient civilization teach us about how to handle our money, grow our businesses, and see success in our lives today? If it's The Richest Man In Babylon by George S. Clason - it can teach us a lot! Today I'm bringing back the book reviews, starting with one of my favorite little books of all time, The R…
 
Do you struggle to know how to sell to your email list when it's time to launch or promote a product? Have you ever stared at a blank email screen completely at a loss for what to say that won't sound too salesy, pushy, or generic? Today I want to help you out by giving you not one, not two, but FIVE email templates you can use to sell your product…
 
If you're thinking about launching a membership site this year, that's awesome! Membership sites have been a huge source of income, growth, and fun for me and my business over the years. However HOW you launch and WHEN you launch a membership site is critical to its success. Today I want to break down some practical dos and don'ts of membership sit…
 
Every year I play a little game. I try and maintain or grow my business while working fewer and fewer hours in it. Working less is a huge part of my business model (so I can live more fully and give myself to those around me) and today I want to share with you how to do it. Specifically I want to share 3 powerful rules you should follow if you want…
 
If you build and sell online courses then I have some good news for you. 2021 will likely be a good year for you. If 2020 was any indication, online courses and membership sites are only growing in popularity and demand. There are a few global trends at play here that lead me to believe this will only surge in 2021. Today I break down my prediction…
 
Every year I get away for two nights and do some focused work ON my business (as opposed to just working IN my business). I look back at the previous year and look ahead to the next, planning out specific elements of my business, schedule, and goals. This year I decided to show you my process so you can get some ideas of how to implement your own y…
 
Making money in your online business is one thing. Knowing what to DO with it is something entirely different! I've seen so many talented people who learn how to generate a good income online, lose it just as quickly because they make one or all of these 3 critical money mistakes. I don't want that to happen to you. So I'm going to get super practi…
 
In 2015 I was hitting a plateau in my business. I had grown my income further than I could have ever dreamed, but I was at a ceiling. On top of that, I felt alone and burned out. But then I joined my first mastermind group changed all of that for me. I got new insights, was challenged in fresh ways, and was encouraged to dream bigger and try new th…
 
Do you struggle to complete tasks in your business or stay on top of your goals? Have you felt overwhelmed by #AllTheThings and feel like you put in the work but have little income to show for it? If so, then you might be in need of a system that helps you stay productive in your online business. And by system I don't mean paying for some fancy app…
 
Let's be honest, most of the gurus and "experts" in the online business space make you feel yucky inside. Just me?! With so much garbage out there it can be hard to discern what resources are really worth your time and which experts are truly for your success. Today I thought I would make that search a little easier for you. I want to share with yo…
 
I don't know much about the future but one thing is certain - 2021 is going to continue to see some economic challenges world wide. Now, I'm an optimist (and history would back me up on this) so I believe that things will get better. We've been through worse. But it might be rocky for a while. If that is the case, how will your business hold up? Wi…
 
What does it take to grow your YouTube channel and get more views? Well, short of taking your clothes off or doing something incredibly shocking, it seems that gaining traction on YouTube is all up to chance. Except it's not. There is a tried and true method for getting more views, watch time, and subscribers on YouTube. In fact there are 3 powerfu…
 
Do you want to know the secret to wealth and prosperity? Here you go: stop focusing on yourself! Instead focus on influencing others, inspiring change in their lives, and then my friend you can't help but prosper. It really is that simple. And today I want to speak from the heart. No notes. No script. Just what I truly believe will both help you re…
 
Tell me if you've ever had one of these thoughts: "Who am I to teach this?" "I’m not an expert." "I don’t have any credentials." Welcome to the club my friend. According to the Journal of Behavioral Science 70% of us struggle with this thing called Imposter Syndrome, no matter how successful we are. Part of being an expert is going to be a battle w…
 
Fun fact: I'm not the only online business owner in my house. My wife (a multi six figure CEO) has been running a version of her photography business ever since we got married 15 years ago this week. And I've learned a lot about business just by observing her. So to celebrate 15 years of marriage to this amazing woman I decided to share 15 powerful…
 
Let's play a little game of True or False when it comes to online courses. TRUE: Anyone can build and launch an online course today. FALSE: Everyone who launches an online course will make hundreds of thousands of dollars. So what is the difference maker between just launching and actually making good money with online courses? Turns out there a FE…
 
I recently surveyed over 10,000 of my students asking what their biggest goal was this year. Do you know what most people said? To launch their first online course. And do you know how much money most of them wanted to earn from their course specifically? $1000 per month. Seems like a reasonable goal to me. But they haven't achieved it yet. I then …
 
If you're trying to make money on YouTube or become a YouTuber then I'm here to tell you "Stop!" If you actually want to reach your financial goals there is a much better vehicle than trying to make money on YouTube - selling online courses! Today I'm going to break down the pros and cons of running a YouTube based business and an online course bas…
 
Which is better for your online business, a membership site or a Facebook group? Are they basically the same thing? If not, how different are they? And should they be free or paid? Today I'm going to break down the pros and cons of both a membership site and a Facebook group (including a hybrid of both) and share with you what I think is the BEST r…
 
I launched my first membership site way back in 2012. And while that became a multi-six figure a year product for many years, I made a ton of newbie mistakes along the way that held it back in the early years. In fact there are 3 critical mistakes I made that I don't want YOU to make with your first (or 5th) membership site. If you can avoid these,…
 
What would an extra $500 to $1,000 a month do for your world? For most of us, that is game changing money. You could pay off debt faster, save for your kids’ college, give more to your church, or even replace a car with cash within a year! Or maybe you’ve got all those financial goals covered but you’d just love to LIVE a bit more in the here and n…
 
For the first four years of my business I did absolutely everything myself. And it worked. That was the problem. It worked a little too well. While my income grew so did my audience and my customer base. It got harder and harder to keep up with all of the email inquiries (both good and bad) that I found myself spending 3+ hours a day in my inbox. A…
 
A couple of years ago a team conducted the largest study of millionaires ever. They surveyed over 10,000 millionaires (people who have a net worth of at least $1M) to see what the hard data showed these successful people had in common. Or IF they had anything in common. The survey results, put together in the book Everyday Millionaires by Chris Hog…
 
It used to be that the wealthy would flaunt their status by spending copious amounts of money on things like fancy purses, expensive cars, and massive mansions. But have we as a culture become so sick and twisted that we now try and flaunt how hard we work as the new status symbol of choice? Today I'm pulling back the curtain on a pervasive shift i…
 
Have you ever felt stuck in your online business journey, unable to reach a consistent amount of income every month? That's what one of my students, Stephen, told me in my Six Figure Coaching Community just the other day. He's been teaching guitar for 10 years and creating content online for a long time - and yet he's unable to reach $1000 a month …
 
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