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The Happy Valley Hustle podcast tells the stories of those who run their own businesses, launch side-hustles and make the digital age work for them. It’s a celebration of challenging the old ways of doing things and sharing insights gained from success and failure. It's available the first and third Wednesday of each month on iTunes, Google Play, Stitcher and Spotify.
 
3 Friends living in Philly, Harrisburg, and Pittsburgh get together every week (usually), to talk current events, life, relationships, books/movies, and all that Jazz! Each bringing their own unique view and a bit of humor, albeit dark and occasionally distasteful. So listen, laugh, and remember it’s ok joke around!
 
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show series
 
The rise of electronic sports leagues and gaming content creators, has created opportunities for enterprising gamers as well as investors. Seth Mason, founder and chief marketing officer of The Esport Company, and John Comonitski, creator “JohnyJ25” on YouTube, share their experiences of turning a passion into profit in this emerging industry. This…
 
Guest No. 1, Matt Swayne, returns for the 100th episode of "Happy Valley Hustle"! Matt Swayne's day job is science writer but following his curiosity has lead to some exciting side projects. He's published several books on the paranormal, and is currently a writer for The Quantum Daily, diving deep into the emerging field of quantum computing. Matt…
 
Divine Lipscomb is a student, an entrepreneur and a former inmate. He's dedicated himself to reforming the correctional system and setting up returning citizens for success through Penn State's Restorative Justice Initiative, the Centre County Re-Entry Support Group and his own organization, Corrective Gentlemen. This episode was originally release…
 
Chris Uhl and Melissa DiJulio have created a guide to help others resist the cultural narratives that can interfere with us finding meaning and happiness. Chris is a professor emeritus of biology and Melissa is a writer/teaching assistant, who have combined to write "Awaken 101: Discovering Meaning and Purpose in Uncertain Times." Hear them share k…
 
Host Bill Zimmerman breaks down “Killing the Business: From Backyards to the Big Leagues," a new memoir from wrestling brothers The Young Bucks. The story of Nick and Matt Jackson's tenacity offers up insights on disruption, fan engagement and branding that can help those hustling outside of the squared circle. ENTER to win a Swag Pack full of good…
 
What can you gain from taking the road less traveled? What if you're behind the wheel of a 27-foot hotdog? Ashley Ferrara -- or "All-America Ashley," her handle as a Hotdogger for Oscar Mayer -- chose an unconventional job out of college, one that has left her enlivened while many of her peers slogged through Zoom fatigue. Hear what it's like to dr…
 
Twenty years ago, Jeremy Frank went from PhD student to founder of KCF Technologies. KCF uses cutting-edge tech to make industrial processes run more smoothly and is projecting significant growth over the next few years. Hear Jeremy share insights on the entrepreneurial mindset, give tips to young problem solvers and discuss how his podcast, "Indus…
 
Ellen Matis is returning to the podcast to give you her social media forecast for 2021. As owner of Hello Social, Ellen specializes in helping small businesses maximize the impact of social media and delivers an episode packed with insights. Additionally, Ellen discusses growing her business over the last few years and launching a new podcast “Focu…
 
Recorded last year, "Schlow Labs: Creating and Promoting Your First Podcast" brings together three State College podcasters -- including "Happy Valley Hustle" host Bill Zimmerman -- to guide you through that first podcast. Learn how to set realistic expectations, target the right listeners, promote your episodes and find supportive communities of p…
 
Legs are warm and Austin Thomas' brand is on fire thanks to a collection of sherpa-lined jeans. A supply chain student at Penn State, Thomas launched Jerpa (the "J" in jeans + sherpa), and his entrepreneurial venture is generating cash and creating buzz. Hear Austin discuss how innovation, hard work and a team of ambassadors have built his business…
 
Reflexion is a startup in the cutting-edge space of neuro-fitness, using technology to help athletes improve their reactions times and coaches to assess players' abilities. Matt Roda, co-founder and chief marketing officer, went from juggling classes with entrepreneurship to partnering with Major League Baseball. Hear Matt discuss making a pivot, t…
 
Host Bill Zimmerman reflects on an end-of-year failure: selling vintage ugly Christmas sweatshirts using Shopify through his side hustle, Cool School Vintage. In this solocast, he outlines what went wrong and what three pieces of information would have predicted that selling this particular item via Instagram through Shopify was a bad idea. 🎤 SEND …
 
As a host of "Democracy Works," Jenna Spinelle is generating thoughtful analysis around critical issues and furthering the mission of The McCortney Institute for Democracy at Penn State. She also founded a podcasting network "united around the goal of helping listeners understand what’s broken in our democracy, and how people are working together t…
 
The world of tea is steeped in culture, natural ingredients and an appreciation for doing things a little more slowly, according to Joyce Yong of Spectral Tea. Joyce shares her story of developing Spectral with the full support of her employer, stirring up an appreciation for tea brewing and how what's in the cup is only half the story. 🎤 SEND a vo…
 
Marisa Vicere shares her story of building a nonprofit that's "Opening minds, saving lives" after a family tragedy moved her to action. With the Jana Marie Foundation, she's sparking conversations, building community support and taking the stigma away from mental health topics. Her how she built a nonprofit, generated public support and enabled vit…
 
A quick solocast from Bill offering up 10 content ideas so your brand can generate attention and spark conversations during the holiday season. With shopping events like #CyberMonday, fun social media holidays and a season for reflection, opportunities are plentiful for sharing content that connects. *This is an audio version of the monthly Help Yo…
 
Nick Unis went from loving sneakers to crafting his own cutting-edge footwear with 3-D printing. Unis Brands' first model, Yin & Yang, is now generating buzz for its design and sustainable footprint, while Nick's story of tenacity and patience is attracting lots of interest. Hear what it's like to 3-D print your dream into reality. This episode's "…
 
Rogue state slogan campaigns, politics-scented candles and T-shirts for our stressed-out times -- Kentucky for Kentucky is a weird and insanely creative brand that knows how to grab attention. Co-founder Whit Hiler tells you how to embrace an opportunity, think creatively and recover from missteps as you search for that next big idea. This episode'…
 
Greg Woodman's entrepreneurial spirit goes back to college when he recognized the depth of Penn State fandom and created products for those who bled blue & white. He'd go on to sell cardboard cut-outs of legendary coach Joe Paterno, start publications that endure to this day and head up marketing efforts for action sports brand Airwalk. He's curren…
 
This solocast delivers five steps toward better podcasting. After more than two and half years, Bill reflects on his "Happy Valley Hustle" experience, outlining steps that can help you launch a podcast or revitalize your show. This was recorded Oct. 12 during a talk with Katie O'Toole's podcasting class at Penn State University. Take a listen to Ka…
 
PJ Mullen had a big idea: Work for Penn State football coach James Franklin. As a popular radio personality with a knack for engaging fans and being a connector in the State College area, Mullen made bold moves toward landing his dream job. Now, he's a director of marketing in Penn State Athletics. Hear how he made his vision a reality, and what's …
 
A quick solocast from Bill on why emojis are good for business. Hear how these tiny images can improve the performance of social media posts, make business communications more personal and, even, generate publicity. This is an audio version of the monthly Help Your Hustle tips that appear on the "Happy Valley Hustle" email blast. Sign up to keep th…
 
As the director of digital marketing for Seth Godin's Akimbo Workshops, Taylor Harrington is immersed in virtual work and online education. Taylor delivers insights into learning from a marketing master (Godin), offers quick Zoom hacks and gives tips for working from home. If you have Zoom fatigue, this is your remedy. Taylor also recently intervie…
 
Nate O'Brien boasts 733,000+ subscribers on YouTube, delivering advice on productivity, personal finance and minimalism. Only in his early 20s, Nate has found a formula for getting seen and making money on a platform that serves up a billion hours of video to viewers every day. Hear his advice for finding subject matter that will rack up views (2 m…
 
Seth Mason's passion for gaming and entrepreneurial pedigree has led him to having two businesses in his early 20s: The Esport Company and Seth's Socks. He's already learned a lot about engaging people digitally, building a team and preserving through challenges. Hear a breakdown of the burgeoning competitive gaming business, and what you can learn…
 
The host, Bill Zimmerman, dives into his plan for future-proofing himself in an age of disruption. He discusses building your own strategy for motivation, knowledge acquisition and objective-setting. Hear how you can use this model to heighten awareness and encourage lifelong learning. 📥 DOWNLOAD the Future Proof Worksheet as you steel yourself for…
 
Joe Battista made his name in the ice arenas of Penn State and is now delivering a mindset wake-up call that's like a check into the boards. Hear him break down what it means to dream big, keep it real and get things done. It's important to have dreams, Battista says, but you also need a clear-eyed understanding of current realities and your talent…
 
Ashley AsShire balances a full-time gig in higher education with a side business offering career mentoring. She's monetizing her expertise through coaching with Mentor Me and advancing her brand with a podcast, "Schoolin Life." Hear what it takes to be a thought leader -- find your skills, create materials and promote your services. ▶️ MAKE your po…
 
Host Bill Zimmerman reflects on his vintage clothing side hustle and how Etsy sales have made up for an absence of pop-up vendor markets. Hear his three tips for making more sales on Etsy, Facebook and other digital marketplaces. ***Visit the Cool School Etsy shop. ***For 15% percent off, click this link or use promo code: COOL 15. Make sure you al…
 
While serving time in federal prison, Hector Guadalupe found a path to bettering his life: personal training. After his release, he built a business and founded a nonprofit to help formerly incarcerated individuals rebuild their lives by building bodies. Hear his story of self-belief, resourcefulness and advocacy. Learn more about the Centre County…
 
We owe a debt of gratitude to the Greeks, Phoenicians and Romans for making wine throughout Europe an article of everyday life. Meet Chicago's Ted Diamontes founder/owner of Diamond Wine Importers as we talk, taste and geek out with Greek wine!על ידי CHRISTOPHER CHAN
 
Meet University of California Santa Barbara and Ecole Supérieure de Commerce Dijon alum Daina Paulin, Commercial Manager for Bordeaux's Chateau Haut-Bailly in Pessac-Leognan as we talk and taste the terroir of this ancient riverbed appellation.על ידי CHRISTOPHER CHAN
 
Erik Foley, the director of sustainability in Penn State's Smeal College of Business, explains how a more enlightened idea of business success is taking hold and what Penn State is doing to further this sustainable approach. As more brands take a stand for racial justice and express compassion during a pandemic, Erik also discusses how businesses n…
 
Bernard’s is the recipient of the 2010 James Beard Foundation's Outstanding Wine Service Award for Restaurant Jean-Georges. His wine knowledge and palate are the result of years of study and work in New York’s top restaurants including Lespinaase, Le Cirque2000 and Montrachet. Sun also made wine in Napa, Bergerac and the Willamette Valley under his…
 
CEO Cindy Pasquinelli and her team at the nonprofit Strawberry Fields have taken a entrepreneurial approach to furthering their mission and raising money: a coffee shop. Opened in 2018, Good Day Cafe is staffed by adults with intellectual disabilities and mental health diagnoses. Cindy shares insights gained from decades guiding a nonprofit, and di…
 
Rising from Western Pa. to the Ivy League to the C-suite, Keith Ferrazzi has acquired hard-won lessons in networking, mentorship and leadership. He's shared those lessons in the New York Times bestsellers "Who’s Got Your Back" and "Never Eat Alone," and he just released "Leading Without Authority: How the New Power of Co-Elevation Can Break Down Si…
 
Emperor of Fun David Raymond spent 16 years under the green fur of the Phillie Phanatic, gaining insights that would shape his professional life long after his mascot hijinks ended. Now, he helps others use fun to be happier, healthier and more productive. He's the founder of the Mascot Hall of Fame in Whiting, Indiana, and helps teams unleash masc…
 
Join me for am award winning taste of Oregon Vodka from Headwind Distilling plus author, farmer, mixologist Ms. Jodi Helmer and her latest book "Growing Your Own: Cocktails, Mocktails, Teas & Infusions" and another tasting with Chateau Minuty Provencal Roseעל ידי CHRISTOPHER CHAN
 
Sommeliers Unite to Help Raise Funds and Support for sommeliers and wine professionals in-need throughout the USA. Meet Jon McDaniel and learn how "we" can come together to help peers in our profession. #SOMMSTRONG @CristieNorman @ChrisBlanchardMS. PLus - Meet two lovely sisters who started a cocktail catering company and "garden to glass" flowers,…
 
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