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The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acqu ...
 
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show series
 
Developing, launching, and growing the Nuudii System garment with founder Annette Azan. She shares her entrepreneur journey and the story of how she developed her idea, becoming a manufacturer and retailer of undergarment solutions for women. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Busi…
 
Tax Structuring and planning for Wealth Building for small business owners and entrepreneurs with Sharon Winsmith. Sharon is an experienced tax attorney and the founder of Winsmith Tax – helping her clients develop sustainable tax strategies for building more wealth. Henry Lopez is a serial entrepreneur, small business coach, and the host of this e…
 
Franchises with Giuseppe Grammatico - Franchise Coach, Consultant, Speaker, Author, and the host of The Franchise Freedom podcast. He is the author of “Franchise Freedom – A New Manifesto for Your Financial and Time Freedom.” Giuseppe explains why a small business franchise can be a great option for someone transitioning from a corporate career to …
 
Grow a Natural Products Brand with Elliott Begoun. He shares his insights and experiences with starting and growing a natural products brand, and his personal entrepreneur journey. Elliot is the founder of TIG (The Intertwine Group) – an accelerator focused on helping emerging natural product brands grow. Henry Lopez is a serial entrepreneur, small…
 
Embracing continuous transformation and capitalize on opportunities by future proofing yourself with serial entrepreneur Jay Samit. Jay Samit is an entrepreneur and the international bestselling author of “Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World.” Henry Lopez…
 
How to automate and outsource your administrative tasks, allowing you to work on growing your small business, with Michelle Thompson. The key to working ON your business is to automate, and wherever possible to delegate. And delegated repeatable tasks are often best handled by a Virtual Administrative Assistant. Michelle shares her experiences, and…
 
How to bootstrap a small business with Tyler King, co-founder of Less Annoying CRM. Tyler also shares his interesting journey to entrepreneurship, and insights into how he bootstrapped the launch and growth of his software business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podca…
 
Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug. Kira is a business owner and copywriter, founder of Kira Hug Media, co-founder of The Copy Writer Club, and co-host of The Copywriter Club Podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of thi…
 
Improve your speaking skills to help you grow your small business with attorney Robbie Crabtree. Whether it’s an important presentation, sales, or convincing partners or investors – the success of an entrepreneur often depends on their ability to communicate effectively and persuasively. Robbie shares a speaking technique and approach he calls Perf…
 
Achieving Flow states to grow as an entrepreneur and become a FlowPreneur and Unshakeable Bold Leader with Bruce Ross. FlowPreneur enables us to perform under pressure, recover rapidly, unlock creativity, and take bold action in our small business - plus savor the magic moments with family, friends and ourselves. Henry Lopez is a serial entrepreneu…
 
Eradicate the chaos in your small business to help you grow your business and enjoy your life. Susan Fennema is the Chaos Eradicating Officer of Beyond the Chaos, a consultancy helping small business owners simplify their operations and manage their projects so they can grow their businesses and get their lives back. She is the author of “3 Ways to…
 
Moments of serendipity or convenient coincidence to help you grow your life and small business. Joan Sotkin and Henry Lopez chat about Conscious Synchronicity. How to control your fears, and get more from the opportunities that are presented to you in life. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of …
 
Delegate to facilitate the growth of your business, leverage the great ideas and skills of others, develop your team, be able to take time off from the business, and be able to sell your small business. Henry Lopez shares insights on why you should learn to delegate, and tools to help you do so effectively. Download the free Delegation Worksheet, a…
 
Client Experience Automation (starting at 12:30) - everything from Customer Relationship Management platforms to online billing and payment solutions, to online reputation management – to help us grow our small businesses with Gordon Henry. Gordon also shares his entrepreneur and corporate career journey, and insights on the need for small business…
 
Latest COVID-19 Relief update for Small Business Owners with Gerri Detweiler. Updates on the PPP loans and EIDL. Gerri is a credit expert and the Education Director for NAV. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your…
 
Delivering Exceptional Customer service to grow your small business with Dr. Kelly Henry. Dr. Henry shares his experiences and tips on how to Define and Delivery Exceptional Customer Service. He is the author of "Define and Deliver Exceptional Customer Service." Dr. Henry is a retired chiropractor turned consultant and coach. Henry Lopez is a seria…
 
Focus on your most profitable offerings and narrow your geography to help you grow your small business. Henry Lopez shares the benefits of Niching Down the focus of your business to help you grow faster. Narrowing your focus and offering allows you to better leverage your limited resources to help grow your business faster, particularly in the earl…
 
A glimpse of Entrepreneurship - possible dream or the unfortunate nightmare. Before you take the leap of entrepreneurship, glimpse into what the future may be like for you. This is the third in a special series of episodes related to the Entrepreneurial Leap – focused on helping you determine if you have what it takes to become a successful entrepr…
 
A Business That Can Thrive Without You with entrepreneur, author, and speaker John Warrillow. Whether you have an existing small business, or are planning to launch your first business, it’s critical that you build your business to be ready to sell. John is the author of “Built to Sell: Creating a Business That Can Thrive Without You”. Henry Lopez …
 
How to Find the Right Business for You - considering the Industry, Business Type, and Size of Business. This is the second in a special series of episodes related to the Entrepreneurial Leap – focused on helping you determine if you have what it takes to become a successful entrepreneur. This content is inspired by the book “Entrepreneurial Leap” b…
 
How to maintain your Credibility during your Virtual Meetings with Kim Foley. Tips & techniques to improve your next virtual meeting. How you are perceived in online meetings, is critical for your credibility - whether it’s a Zoom or Teams video call with just one other person, or a more formal online presentation to a group. Kim shares her tips, t…
 
Do you have what it takes to be a successful Entrepreneur? What’s the difference between being an Entrepreneur and Self-Employed? The 6 Essential Traits of Successful Entrepreneurs to help you determine if you have what it takes to become a successful entrepreneur. Based on the book “Entrepreneurial Leap” by Gino Wickman, and Henry’s, host of The H…
 
Avoiding the Deadly Sins of Bookkeeping (14:55) with Matt Remuzzi, and his entrepreneur journey. Are your financials a mess? Or perhaps you are one of the few small business owners who are caught up on their bookkeeping and everything is up to date. Whether you are planning to start your first business, or you are an existing small business owner, …
 
From idea to fashion product - how to launch your fashion business. Do you have an idea for a garment or clothing item, but are stuck with how to get it designed and made without significant investment and risk? Zack Hurley shares his entrepreneur story, and how he is helping fashion entrepreneurs achieve their dreams. Henry Lopez is a serial entre…
 
Growing a lawncare business with Bryan Clayton. Bryan shares his entrepreneur journey and insights and experiences building small businesses. Bryan is CEO and co-founder of GreenPal - an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has …
 
Developing your Know, Like and Trust Factor to help you increase your impact and influence, and grow your small business, with Erica Castner. Erica is a business owner, brand strategist, podcast host, and community builder. She helps business owners & leaders elevate their impact and influence with their ideal clients and teams. Henry Lopez is a se…
 
How to start Selling with Noble Purpose to grow your small business with Lisa McLeod. She also shares her entrepreneur story. Lisa is a sales expert with a focus on purpose-driven business. She is the bestselling author of “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.” Henry Lopez is a serial entrepreneur, smal…
 
Scaling an eCommerce Small Business Brand with Jordan West (starting at 15:32). Jordan is an entrepreneur who started his career as a paramedic. He is currently the co-owner of Little and Lively Clothing, and the owner of Mindful Marketing Co a marketing agency. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episod…
 
6 Essential Traits of an Entrepreneur – before you take your Entrepreneurial Leap with Gino Wickman. If you are dreaming of becoming an entrepreneur, you must first understand that there’s a lot on the line when you take the leap and launch your first small business, and you have to ask yourself difficult questions including: Do I have what it take…
 
Start smaller to help with overcoming the overwhelm that leads to paralysis and keeps you from launching your first small business. Henry Lopez, host of The How of Business podcast, shares his insights, experiences and tips to help you overcome the seemingly overwhelming process of starting your first business. By starting with a Lean Canvas approa…
 
Ramping Your Consumer Goods Brand with Dr. James Richardson. How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged his Ph.D in Anthropology to help companies achieve exponential …
 
8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepr…
 
Growing an online party supply and stationary small business with Amanda Wittenborn, founder of Amanda Creation. She shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic. Henry Lopez is a serial entrepreneur, small busines…
 
Shipping Products Brokerage Business - John Wilker shares the Simplest Biz business model, a client case study example, a special webinar invitation, and a special offer for you. John has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products. He acquires industrial byproducts…
 
Coffee Shops – how to start and grow and coffee shop or café small business. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? He is the founder of Keys to the Shop – a podcast and training com…
 
How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office Evolutions franchise small busine…
 
(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering it consistently, and the challe…
 
Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of Triggers Growth Strategy. She helps h…
 
Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract and retain the best talent. Henry …
 
Paycheck Protection Program (PPP) Loan Forgiveness for your small business with Gerri Detweiler. What do you need to do next? Gerri joins us to share the latest information on SBA guidance on how to qualify and what steps to take to be consider for loan forgiveness. Henry Lopez is a serial entrepreneur, small business coach, and the host of this ep…
 
On-Demand Insurance for Solopreneurs and Small Businesses with Jay Bregman (14:19). Jay also shares his entrepreneur journey. Jay is a serial entrepreneur and the Founder & CEO of Thimble - delivering on-demand insurance by the job, by the hour, day or month. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode o…
 
Use humor to help decision making and better manage and grow our small business – without having to necessarily tell jokes or be a comedian. Dr. Peter McGraw has studied humor extensively – he is the author of two books on the subject including “Shtick to Business: What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and B…
 
Pinterest for small business. How to use the Pinterest visual search engine to help grow your small business (starting at 17:08) with Meagan Williamson. She also shares her interesting entrepreneur journey, from school psychologist, to blogger, to full-time Pinterest Strategies. Henry Lopez is a serial entrepreneur, small business coach, and the ho…
 
Small Business Systems with David Jenyns. David shares his entrepreneur story and his 7-Step process for developing systems. He is also the author of upcoming book “SYSTEMology - Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems”, and the host of the Business Systems Simplified Podcast. Henry Lopez is a serial entrepren…
 
Yoga Instructor Angela Wagner started and operated a successful but maturing - after 16 successful years – yoga studio while also raising two kids, dealing with personal health challenges, the COVID-19 crisis, and still managed to pivot her small business to an exclusively online business model. Angela Wagner is an entrepreneur, life coach, yoga in…
 
How contractors can use (at 16:11) Construction Bridge Loans to manage the cash flow issue related to materials expense with Chris Doyle. Chris Doyle is an entrepreneur and the President and CEO of Billd – specializing in helping contractors buy materials now, and pay their suppliers later. Henry Lopez is a serial entrepreneur, small business coach…
 
Identify and Fix This Next in your Small Business with Mike Michalowicz. What to focus on next, and why we need to focus on Profit First. Mike Michalowicz is an entrepreneur, speaker, author and host of The Entrepreneurship Elevated Podcast. He is the author of top-selling and influential books including, “Surge”, “Profit First”, and “The Pumpkin P…
 
Laundromats and small business diversification with Serial Entrepreneur Keith Leimbach. He shares his entrepreneur story, the importance of small business diversification, and how to start a Laundromat business. Keith is the host of the Diversified Income Experiment podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host o…
 
Improve small business communications (17:32) – with our teams, stakeholders, customers – by using visuals instead of just words, with William Warren. William shares his entrepreneur journey, and his expertise and experience with visual communications. Henry is an entrepreneur, illustrator, speaker and writer who has spent his career using visuals …
 
Customer information & data privacy laws for small business owners with Jodi Daniels. Are you aware and compliant with all of the privacy laws that you are responsible for as small business owners? How do you ensure you are not violating these laws, and equally important, are you building trust with your customers and clients? Jodi introduces the p…
 
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