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Are you an injector wrestling with growth, burnout, or cash-flow worries in your med spa? Welcome to **The Injector’s Business Blueprint**, where hosts Brandon and Erin—veteran med-spa consultants—pull back the curtain on real-world wins, setbacks, and strategies for sustainable success. Each episode dives into candid, behind-the-scenes stories: overcoming fear, mastering operations, and boosting profitability without sacrificing your passion. Tune in for actionable insights on resilience, s ...
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Pumpkin Spice & Profit: Fall Strategies for Aesthetic Success
33:26
33:26
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In this episode of the Injector Business Blueprint, Brandon Mullen and Erin MacNeil discuss the transition from summer to fall in the aesthetics industry, focusing on marketing strategies, client loyalty through membership models, and the importance of intentional promotions and events. They explore unique collaborations that can enhance business v…
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Sun’s Out, Staff’s In: Summer Hiring for Aesthetic Pros
36:24
36:24
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36:24
In this episode of the Injector Business Blueprint, Brandon Mullen and Erin MacNeil discuss the importance of proactive hiring strategies in the aesthetics industry, especially as the summer season approaches. They emphasize the need for clarity in job roles, effective recruitment practices, and the integration of new hires into social media market…
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Balance, Boundaries & Burnout: Aesthetic Business Survival Guide
44:34
44:34
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In this episode, Brandon and Erin discuss the challenges of burnout faced by business owners, particularly in the mid-year. They explore the importance of setting boundaries, delegating tasks, and creating a sustainable work-life balance. The conversation emphasizes the need for self-care and the integration of personal health into business routine…
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Turn Downtime Into Development: Summer Strategies for Medspas
28:00
28:00
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In this episode of the Injector Business Blueprint, Brandon Mullen and Erin MacNeil discuss the challenges faced by business owners during slow seasons, particularly in the aesthetics industry. They emphasize the importance of taking proactive steps to maintain client engagement, leveraging technology, and networking within the community. The conve…
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In this episode of the Injectors Business Blueprint, Erin and Brandon discuss their journey in the med spa industry, sharing lessons learned from their podcasting experiences, personal life changes, and the founding of MPWR Aesthetics and Wellness in Greensburg PA. They emphasize the importance of having a growth mindset, building a strong team, an…
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Elevate Your Med Spa: Training, Education, and Compensation Strategies
26:55
26:55
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In this episode of The Injector Business Blueprint, we dive into the world of aesthetic injections, exploring why they’re akin to rocket science. We discuss the importance of continuous education, training, and smart investments in your team. Learn how to align training with your business goals, maximize ROI, and ensure safe practices. Whether you'…
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Maximizing Q4: Reflect, Recharge, And Ready Your Med Spa For 2025
30:33
30:33
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Introduction: Maximizing Q4 for Med Spa Success As a med spa owner, Q4 is not just the end of the year—it’s one of the most lucrative and critical times to evaluate and optimize your business strategy. Key Performance Metrics: The Numbers Game When it comes to metrics, my go-to focus is always the numbers. Vendor Partnerships and Strategic Buying F…
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Mastering Your Med Spa Marketing: Attracting Ideal Clients Effectively
37:21
37:21
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Struggling to attract your ideal clients? In this episode of The Injector Business Blueprint, we dive into the importance of defining your brand voice, image, and message. Discover how to identify your ideal client and create a marketing strategy that truly resonates. We share insights on testing and refining your approach, ensuring your marketing …
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The Injector Business Blueprint Podcast: Erin and Brandon's Inspiring Beginnings
32:36
32:36
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Join us on the introductory episode of The Injector Business Blueprint Podcast as we dive into the inspiring journeys of Brandon and Erin. Discover how they transitioned from their early careers to becoming leaders in the MedSpa industry. Learn about their setbacks, resilience, and the mindset shifts that propelled them forward. Whether you're an i…
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Navigating Med Spa Ownership: Overcoming Loneliness and Imposter Syndrome
30:46
30:46
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Feeling alone on your Med Spa journey? You're not. In this episode of The Injector Business Blueprint, we dive into why we launched this podcast—to make your path a little less lonely. We share personal stories, the importance of mentorship, and how to get comfortable with being uncomfortable. Whether you're a seasoned pro or just starting out, joi…
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