On The Clock is a Fantasy Football Advice Podcast hosted by Mike Hauff (@theffrealist), Anthony Cervino (@therealnflguru), and Jody Smith (@JodySmithNFL) focusing on the most engaging talking points across the fantasy landscape as well as savvy tips and strategy to help you win your league. The guys will also touch on the latest breaking NFL News and Rumors that could affect your squares. OTC is a part FantasyData Podcast Network.
Join Jody, Bayo, and Claire each fortnight as they discuss athletics' hot topics, cover live events, and host stars of the sport in longer interview specials. Hit 'subscribe', give us a rating, and join in the conversation on Twitter: @BackstraightB and @Claire_GThomas.Podcast imagery: Mark Shearman @athleticsimages
The Promo Marketing Podcast brings you firsthand interviews and thought-provoking conversations with some of the $23 billion promotional products industry's biggest names. Hosts Sean Norris and Brendan Menapace offer witty, informative and concise takes on developing stories and ongoing trends.
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Backstraight Boys (& Girl) Athletics Chat


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Jemma Reekie, Sarah McDonald, and Melissa Courtney-Bryant: Our British Women's Middle Distance Special
1:26:13
1:26:13
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We say it so often, we might as well replace that part where Jody and Bayo forget their social media handles at the end of each episode with this refrain, but: the British middle distance trials are going to be something else. Olympic qualifying standards are casually scattered up and down the domestic rankings, and we are truly spoilt for choice w…
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Promo Marketing


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Milwaukee Tool's Sandy Johns Gives End-Buyer Perspective on Using Promotional Products to Grow, Choosing a Distributor Partner
30:45
30:45
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30:45
Branded merchandise has played a major role in Milwaukee Tool's recent growth. Sandy Johns, the company's national account manager, told us about two successful co-branded campaigns and explained why they selected their distributor partner. She also told us how Milwaukee Tool uses promo to reach customers at every stage of their brand journey (and …
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Backstraight Boys (& Girl) Athletics Chat


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Competition, Charisma, and Consistency: Indoors So Far, feat. the World-Leading Trayvon Bromell
1:12:22
1:12:22
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1:12:22
There's regular athletics back on our screens, which is heaven (cheerless cheerleaders in Lievin aside). With Euros just around the corner, we take a deep - far deeper than planned, as per - dive into the performances we've enjoyed so far. From the absurdly talented Grant Holloway, to the fact that Laura Muir ran 3:59 and was beaten by six seconds.…
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Promo Marketing


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Firebrand Global Marketing's Lisa Greyhill on a Prospect Zoom Call From Hell (and How She Got the Sale Anyway)
32:02
32:02
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By now, we've all been there: a video call gone wrong. But Lisa Greyhill, president of Firebrand Global Marketing, has a story so chilling that it can only be described as the "Zoom call from hell." Plus, Sean and Brendan talk branded merchandise's big night at the Super Bowl and much more...על ידי Staff Writer
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Backstraight Boys (& Girl) Athletics Chat


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Equality vs quality, innovation vs tradition, and everyone vs pacing lights: Cross Country and distance running with Paula Radcliffe
1:08:25
1:08:25
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Earlier this year, UKA announced that they were going to consult clubs, athletes, and competition organisers about cross country race distances. A host of GB runners, including three-time World Champion over the cross - Paula Radcliffe - penned a response, arguing against equal distances for men and women. As could only have been expected, Twitter …
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Promo Marketing


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Brand Fuel's Danny Rosin on the Future of Promotional Marketing—Digital Experiences, Great Design and 'Promo Tinder'
43:36
43:36
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Brand Fuel's Danny Rosin joined the show to dig into three of his big ideas for the future of promotional marketing: merging digital activation with in-person brand experience, design beyond the logo and hyper-customization. Plus, "Promo Tinder," Macho Man Randy Savage impressions, bringing your branded flamethrower on an Italian vacation, S&S'…
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Backstraight Boys (& Girl) Athletics Chat


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Unrecognisable Olympics, Unmissable Events, and an Abundance of Stars: Getting Excited for 2021 with the Wonderful Kath Merry
57:46
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2021 is upon us. Covid’s still here. Winter training is well underway. The calendar is teeming (but for how long, we don’t know). And - most excitingly - Backstraight is back. In their first pod of the new year, Jody, Bayo, and Claire are joined by Olympic medallist and broadcasting superstar Kath Merry, to discuss everything 2021: the events we ca…
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Backstraight Boys (& Girl) Athletics Chat


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Impossible Games, Unthinkable Rule Changes, and an Impressively Great Season: Our 2020 Review Pod
40:52
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2020: the year that we witnessed garden-staged pole vault AMRAPs and a London Marathon consisting of 19 laps of St James' Park. A season that brought us world records, empty stadia, and Noah Lyles running a devastating 180 metres (in every sense of the word). Months of waiting for Karsten Warholm to scorch his way to history, and a few seconds of e…
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Backstraight Boys (& Girl) Athletics Chat


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All Hail Harry, Peerless Pratt, and the Bright British Future: the Delightful Surprise Package of the 2020 British Championships
55:15
55:15
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One left with a national record, one left not a dry eye across the land, but both Harrys were stars of the show at last weekend's British Championships. Alongside the now world-leading Aimee Pratt, the prodigious Lucy-Jane Matthews, the wonderful trio of women's 100m medallists, and - you know what? It'd take too long to list; the event was just go…
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Backstraight Boys (& Girl) Athletics Chat


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Cheptegei's Heroics, Karsten's Commitment, and World-Class Brits: Jody and Bayo's take on a diamond-standard Monaco
29:14
29:14
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Safe to say we all had *big* Friday nights... from our sofas... drowning in world record attempts, huge performances, and that ubiquitous green-and-blue Nike race kit. That's right: athletics - proper athletics - is back, and Monaco. Went. Off. Joshua Cheptegei broke Bekele's 5,000m WR, Baby Ingebrigsten has his first European Record, and Faith Kip…
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On The Clock


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NFC Divisional Odds, Picks and Predictions
46:35
46:35
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In this episode of the On the Clock Fantasy Football Podcast presented by Fantasy Data, Anthony Cervino, Mike Hauff and Jody Smith will predict the NFC's Division Winners while discussing the Vegas odds as well. Can the Lions go from worst to first in the NFC North? Will the 49ers repeat in the NFC West? Will the Cowboys or the Eagles emerge on top…
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On The Clock


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AFC Predictions 2020 (Division Winner Odds, QB Over/ Unders)
52:13
52:13
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In this episode of the On The Clock Podcast powered by FantasyData.com, Anthony Cervino, Mike Hauff, and Jody Smith discuss some AFC Predictions including picking each division winner. They will also break down some fantasy football player props that include Lamar Jackson and Joe Burrow's touchdown total and many more. Stay tuned next week as the g…
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Backstraight Boys (& Girl) Athletics Chat


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Car Parks, Fist Fights, and More Champagne than Sense : Our 'Fast Girls' Special with Dina Asher-Smith and Amy Hunt
1:17:26
1:17:26
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1:17:26
'One Dream, One Team, One Chance', reads the tagline of Regan Hall's 2012 masterpiece, 'Fast Girls'. Those of us at Backstraight HQ suggest the following might be more accurate: 'a plethora of inaccuracies, 91 minutes of madness, one seriously feel-good movie'. It is brilliant and bonkers and almost as full of drama as it is famous athletics faces …
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Backstraight Boys (& Girl) Athletics Chat


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Inspiration Games, Backstraight Film Club, and Athletics Baby Royalty: July's Lockdown Ramblings
35:57
35:57
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Athletics is creeping back - from the Showdown in Otown to the Inspiration Games. In the former, Noah Lyles beat Justin Gatlin over 100 metres. In the latter, Noah Lyles beat no one over 185 metres. The world's gone mad. Bowerman TC continue to tear things up across the pond, Allyson Felix is looking *quick*, and we still can't bring ourselves to g…
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On The Clock


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OTC EP2: Fantasy Football Sleepers for 2020 w/ Jody Smith
48:28
48:28
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In this episode of the On The Clock Fantasy Football Podcast, Mike Hauff and Anthony Cervino welcome Jody Smith to the program to discuss their top fantasy football sleepers entering the 2020 NFL season including Daniel Jones, Boston Scott, Justin Jackson, Dallas Goedert and many more.על ידי FantasyData
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On The Clock


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Debut Podcast: Fantasy Football Mock Draft & Draft Strategy
39:43
39:43
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In the first episode of the On The Clock Fantasy Football Podcast, Mike Hauff and Anthony Cervino will not only build a winning redraft starting lineup for 12-team PPR scoring formats, but they will also do it in mock draft format with pick-by-pick strategy and analysis. OTC is apart of the FantastyData Podcast Network | FantasyData…
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Backstraight Boys (& Girl) Athletics Chat


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Christmas Shopping, Sourdough Starting, and Adapting as Athletes: Our Lockdown Chin-wag with Morgan Lake and Jazmin Sawyers
1:02:57
1:02:57
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Sprint queens, step aside (for one week only, please; we still adore you): the jump queens are in town, and it's been a total hoot. When we say 'in town', we mean on a Zoom call with us, for a lockdown special featuring two of our favourite Team GB athletes - the wonderful Morgan Lake and Jazmin Sawyers. Not only are these two international medalli…
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Backstraight Boys (& Girl) Athletics Chat


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Listening, Learning, and Changing: Black Lives Matter
1:12:57
1:12:57
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It would be remiss to talk about anything else right now, so - here it is - a Backstraight episode with neither bells nor whistles: just a discussion of this essential global movement away from racism and towards equality. To help us sift through this weighty, complex topic, we're joined by two incredibly knowledgeable former athletes: Chris Lamber…
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Backstraight Boys (& Girl) Athletics Chat


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On Top of the Podium, Next to Dolly, and in Front of Camera: Denise Lewis Interview Special (Part II)
48:53
48:53
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48:53
WHAT a cliff-hanger that was. Aren't we wicked? But - great news - Bayo is back, and so is Denise, and we're ready to pick up where we left off: approaching the 2000 Olympic Games. Just in case you don't know how Denise got on in Sydney (although the episode title does contain a slight spoiler in that regard), we won't ruin the surprise here, but h…
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Backstraight Boys (& Girl) Athletics Chat


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Starting Out, Breaking Through, and Seeking Gold: Denise Lewis Interview Special (Part I)
54:55
54:55
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From Wolverhampton to the top of the podium in Sydney - via a handful of Commonwealth titles and records, a pair of World silvers, a couple of take-off leg changes, and the opportunity to compete against some of the greatest multi-eventers to have ever donned a pair of spikes - Denise Lewis has some cracking stories to tell. So many, in fact, that …
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Backstraight Boys (& Girl) Athletics Chat


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Triple Jump, Quarter Miles, and Much More Say for Athletes: Christian Taylor on his Career and The Athletics Association
1:07:44
1:07:44
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We say this with love - enormous amounts of it - but Christian Taylor is a serious over-achiever. Double and reigning Olympic Champion, four-time and reigning World Champion, seven-time and reigning Diamond League Champion, and the second best triple jumper of all time. He's also a 45.07 quarter miler, has a gold medal from the World Relay Champion…
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Backstraight Boys (& Girl) Athletics Chat


1
Footie, Fourths, and Fabulous Four-by-Ones: Adam Gemili Interview Special
1:07:29
1:07:29
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Adam Gemili likes to break records. When he produced a dazzling 9.97 in 2015, he became the first British athlete to dip below the two hallowed barriers of men's sprinting. When he scorched past several of his competitors down the back straight of the Olympic Stadium in the 2017 4x100 final, he helped Great Britain to their first ever global title,…
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Backstraight Boys (& Girl) Athletics Chat


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Olympics Postponed, Dry Punished, and Britney (Bitch): Hot Takes for your Locked-Down Ears
48:43
48:43
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48:43
Does Caster Semenya have the raw speed to challenge the world's best over 200 metres? Does Britney Spears..? As the Olympic Games are postponed for the first time in their history, and Mark Dry receives the same length of ban as Ruth Jebet, the world - it seems - has truly gone mad. The only constant right now is that Mo Farah is embroiled in drama…
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Backstraight Boys (& Girl) Athletics Chat


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Fiendish Trials, Canny Tactics, and Upholding a Legacy: Our British Men's Middle Distance Special
1:48:50
1:48:50
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We'll level with you: this might be a middle distance special, but it's the length of a marathon. It's an hour and forty-eight minutes of athletics chat, including four substantial interviews with a quartet of Great Britain's finest current 800 and 1500 metre racers. You could get half way through the responsibly-spaced queue at your local Tesco's …
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Promo Marketing


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Smithsonian Curator Claire Jerry on Election Merch History, Current Trends and Interesting Items
38:43
38:43
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38:43
Claire Jerry, Ph.D., is a political history curator at the Smithsonian's National Museum of American History. She joined the show to talk about some of the best (and weirdest) items in the collection and discuss 2020 campaign merch trends she's seen. Sean and Brendan talk "Sexy Joe Biden" merch and other 2020 items...…
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Promo Marketing


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Sorrento Mesa Promo's Scott Cappel Was Ready to Retire From His Printing Company—He Became a Promo Distributor Instead
37:29
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על ידי Staff Writer
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Backstraight Boys (& Girl) Athletics Chat


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Jemma's Flying, Mondo's Soaring, and GB's Spoilt for 400m Talent: the Glasgow Grand Prix and a few more besides
50:16
50:16
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על ידי Backstraight Boys (& Girl)
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Backstraight Boys (& Girl) Athletics Chat


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Jeanette, Jon, and Pre-Season Joviality: Backstraight's 2020 Preview
1:21:03
1:21:03
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על ידי Backstraight Boys (& Girl)
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Promo Marketing


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The Brains Behind That Genius Avocado Super Bowl Ad Talk Storytelling Through Weird and Wonderful Merch
27:09
27:09
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27:09
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Proforma's Greg Muzzillo on Apple Co-Founder (and Promo Superfan) Steve Wozniak, Big Tech Investments
27:11
27:11
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Live From Las Vegas: Promotional Products Trends at PPAI Expo 2020
19:38
19:38
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על ידי Staff Writer
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Backstraight Boys (& Girl) Athletics Chat


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Barshim's Back (so's Radzi), Kat's Beaming, and Athletics is Better (or is it?): Our 2019 Season Review
1:44:42
1:44:42
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Radzi's back. He's an expert and a professional, who covered - with great warmth and nous, we might add - many of this year's major events. This recording should be plain-sailing... right? Of course not. Radzi thinks Kipchoge's sub-two was a phenomenal athletic performance. Jody and Bayo think it's a gimmick. Chaos ensues. He also thinks Christian …
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Backstraight Boys (& Girl) Athletics Chat


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King Kipchoge, Awards Analysis, and Federation Formations: Records are Falling, but Athletes are Rising
50:16
50:16
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על ידי Backstraight Boys (& Girl)
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Promo Marketing


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FLEXcon's Jodi Sawyer on Micro-Brands, a Big Print and Promo Sales Opportunity
35:38
35:38
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Micro-brands present a potentially huge sales opportunity for distributors, and FLEXcon's Jodi Sawyer joined the show to explain what they are, where to find them and how to get your foot in the door. Plus, Sean and Brendan recap PRINTING United and discuss PETA's eye-catching holiday sweater, Dunkin's hit holiday merch and more...…
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Backstraight Boys (& Girl) Athletics Chat


1
Mary Cain (brave), Diamond League (diminished), and some British favourites (journalised): two mega rants and three mega interviews
1:31:48
1:31:48
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על ידי Backstraight Boys (& Girl)
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Animal Shelter Director Heather Achenbach on Branded Merch Ideas for Small Nonprofits, Why Online Pop-Up Shops Are a Great Idea
27:33
27:33
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When we last talked to Heather Achenbach, executive director for a small nonprofit animal shelter, she was gearing up to launch a two-week online pop-up shop selling branded merchandise to help raise funds. Heather joined the show to tell us how it went, what she looks for as a merch-buyer and why online pop-ups are a great option for organizations…
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Backstraight Boys (& Girl) Athletics Chat


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Shot Putters in the Stratosphere, Kat and Dina in the History Books, and Elephants in the Room: Our Big Doha Review Pod
1:12:33
1:12:33
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על ידי Backstraight Boys (& Girl)
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Grossman Marketing Group's Ben Grossman on SwagCycle, Promo's Coolest New Service for Brands
31:19
31:19
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31:19
Ben Grossman of Grossman Marketing Group joined the show to talk about SwagCycle, a new sustainability program we're honestly pretty excited about. Ben told us how it went from idea to reality and gave us some real-life examples of big-name brands that have already participated. Plus, Sean and Brendan discuss a new merch-selling feature from Facebo…
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Backstraight Boys (& Girl) Athletics Chat


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Falling Records, Sizzling Match-Ups, and Cooling Stadiums (hopefully): An Epic Doha Preview with Our New BFF, Radzi
2:01:47
2:01:47
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We’ll level with you. We completely and utterly lost control of this one. Like Eilish McColgan in the British Championships 5000m this year, it set off like a train, and we never stood a chance. We invited Radzi Chinyanganya along to help us preview the 2019 World Championships, figuring that his professionalism would lend polish and structure to o…
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Backstraight Boys (& Girl) Athletics Chat


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Karsten's King, Abi's Back, and Amelia's Just Getting Started: Diamond League Finals Wrap & Those Picked To #Represent
1:26:37
1:26:37
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1:26:37
The 2019 Diamond League has finished, British Athletics have named their team for the World Championships, and the gang's back together! Oh - hang on - Bayo's running late. Close, but no coconut. Regardless: what an exciting time of year, and how bloody amazing does it feel knowing we've a British women's 100m Diamond League Champion? With Doha jus…
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Backstraight Boys (& Girl) Athletics Chat


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Bounding Ben, Dashing Dina, and Heights-Hitting Holly : The Race to Represent at British Champs
1:18:46
1:18:46
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Newly-crowned British 100m Champion, Ojie Edoburun said something very wise to us this weekend: ‘you can be a circuit guy, or you can be a championship guy.’ Now, in an ideal world, you’d be both, but that’s no easy feat, and it’s a rare old athlete who’d pick Diamond League consistency over the chance to etch their names into the history books, an…
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Promo Marketing


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Meridian's Jake Chanson on Sustaining Double-Digit Sales Growth, Making Things Easy for Customers, BizTech and More
30:11
30:11
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Meridian clocked in at No. 10 on our 2019 Fastest Growing Distributors list with 44 percent year-over-year promo sales growth (and five straight years of double-digit growth). We caught up with Jake Chanson, head of business development, to find out what's behind that success. Plus, Sean and Brendan break down the Great Chicken Wars of 2019 as Pope…
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Backstraight Boys (& Girl) Athletics Chat


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Best of British, Birmingham-Bound, and Doha Dust-Ups: Our British Champs Preview Pod
36:21
36:21
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Claire's away 'doing rugby in France' (close enough, lads; she's been in both Portugal and West London, and is now - terrified - hitting 'publish' on an episode the boys promise needs only a cursory tidy up in edit...), leaving Jody and Bayo to look ahead to this weekend's British Championships. Last year, we all agreed that the trials were one of …
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Backstraight Boys (& Girl) Athletics Chat


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Youcef Zatat, Rabah Yousif, and Plenty More Besides: Recent Results and Clangers from the World of Track and Field
1:20:41
1:20:41
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We've two guests this week, and they're on for very different reasons. Double European U23 Champion and enormous talent Jemma Reekie is back (we've had her on before. We adore her), to discuss her history-making exploits in Gavle. Rabah Yousif? Well, he's on because he... Oh - hang on. Scrap that. We mean Youcef Zatat. Or do we..? Basically, Britis…
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Promo Marketing


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UnScripted's Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen
35:32
35:32
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35:32
It's the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner's UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we're talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking He…
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Promo Marketing


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The Tricor Brand Communications Gang on Dealing With Artwork Issues, Decorating Mishaps
37:13
37:13
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37:13
Every promo distributor is bound to run into artwork issues at some point. What do you do when it happens? How do you make things right for your client but also salvage the relationship with your supplier? What can suppliers do to make the artwork process easier for distributors? We talked to the gang at Tricor Brand Communications to find out. Plu…
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Backstraight Boys (& Girl) Athletics Chat


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Jakob's baby fat, Karsten's heart, and Shelly-Ann's GOAT status: Backstraight's Half-Century at the London Diamond League
56:04
56:04
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56:04
We've recorded 50 episodes! How on earth has that come about? Thank you *so* much to those of you joining us on our error-strewn, star-sprinkled athletics' romp to date. We've loved every minute of it (especially when Jody made the pacemaker his Fantasy Diamond League captain...). Claire's been away covering the Netball World Cup, but these major i…
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Promo Marketing


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alphabroder's Tricia Lyster on Digital Marketing Resources, Promo's Shift Toward Retail-Style Marketing
35:22
35:22
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35:22
After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder's new resources for distributors and the industry's shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distri…
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Backstraight Boys (& Girl) Athletics Chat


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Plenty of Laps, Oodles of Fun, and Lots to Discuss: Journalising (G&Ts in-hand) at the Highgate Harriers Night of the 10k PBs
1:02:40
1:02:40
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1:02:40
'Distance running isn't sexy. How on Earth are you meant to market it? Does anyone even want to watch races longer than 4 minutes these days? Definitely - DEFINITELY - let's not sell beer at distance running meets, have supporters pack out lane three, nor invite international medallists to thrash it out - screamed on by thousands of cowbell-toting …
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Backstraight Boys (& Girl) Athletics Chat


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Handling nerves, seizing opportunities, and PBing for fun: Niamh Emerson Interview Special
1:15:59
1:15:59
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1:15:59
Being a heptathlete (we imagine; we’re hardly speaking from experience here at Backstraight HQ…) requires not only explosiveness, endurance, technical finesse, and sublime co ordination, but nerves of absolute steel. The psychological challenges of the event have proven a stumbling block for many physically-gifted athletes, and to be able to reach …