The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus ...
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Answering Your Questions (Episode 441)
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Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years. Try Opteo for free for 28 days - https://opteo.com/psp Chris…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform? Q3 Are you seeing an uptick in wasted spend i…
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HVAC & A/C Lead Generation (Episode 440)
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HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best…
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These TRUTHS Will Never Change (Episode 439)
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Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…
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Case Study: B2B & B2C (Episode 438)
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Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical o…
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How to Rank #1 on Google (Episode 437)
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Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be! Q3 What is a h…
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Q&A - Answering Questions from Listeners (Episode 436)
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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Going from Good to GREAT (Episode 435)
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you are trying for this year’s Q4 season? Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, n…
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Simple Alternative to Manual Bidding (Episode 434)
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This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Tw…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or v…
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My Favorite Keyword Hack (Episode 433)
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Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Paid…
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Answering Questions from Listeners! (Episode 432)
47:32
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Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP300 - Keeping Up To Date When Client-side with Brooke Osmundson
42:50
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#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have …
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done i…
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Joey Bidner’s YouTube Strategy for Success (Episode 431)
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Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…
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9 Super Sneaky Settings That Waste Money (Episode 430)
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Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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Enhanced CPC is Going Away! (Episode 429)
36:16
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36:16
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strate…
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The TRUTH About Max Conversions Bidding (Episode 428)
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38:31
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP297 - Controversial or Unpopular PPC Opinions
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted? Q3 What popular PPC opinion do you really disagree with? Q4 Is there any PPC…
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10 Principles Everyone Should Know: Part Three (Episode 427)
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Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP296 - Is PPC As We Know It Dying
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure? Q2 Why do you think the PPC industry as we know it is dying or not dying? Q3 What do you think our jobs…
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10 Principles Everyone Should Know: Part Two (Episode 426)
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41:03
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP295 - Strategic & Tactical Biases in PPC
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under …
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10 Principles Everyone Should Know: Part One (Episode 425)
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Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP294 - Google Reporting Glitch + Google is a monopoly ruling
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situation? Q2 What are your thoughts on the newly delivered ruling against Google in the antitrust case? Thank you for listening!…
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Questions from Listeners (Episode 424)
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45:03
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP293 - PPC and Search News from Last Week
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#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it? Q2 The Federal Trade Commission (FTC) is focusing on surveillance pricing and currently investigating this practice, what d…
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Deep Dive into Assets with Joey Bidner (Episode 423)
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34:43
Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/qPKq784aP34 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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Getting Started: Advanced Steps (Episode 422)
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37:24
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/SCKxRaRuGXA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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Getting Started: Next Steps (Episode 421)
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31:46
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/fNRvEj9jf3w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP292 - Handling Being Micromanaged in PPC
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work? Q3 Do you have anything in your prospecting process that helps you screen for potential micromana…
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Getting Started: Beginner Basics (Episode #420)
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29:23
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/ARqItjB9zlc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize toward? Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why? Q4 What KPI do you think is …
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The Best Tool No One Talks About (Episode #419)
36:58
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36:58
Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/C-vE6IR7IfI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms? Q3: Are there any situations or circumstances when you think it is an abs…
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ChatGPT: Talking to Your Data (Episode 418)
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47:50
Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/6BhGaQ-RTyw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on this? Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform? Q3 Which platforms …
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How to Audit Your Own Account (Episode 417)
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35:41
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/VZOOZGSmB3Y Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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EP288 - Google Pausing Low Activity Keywords
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many? Q3: What are your thoughts on Google au…
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Discussing SEO and How it Affects PPC (Episode 416)
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44:51
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Scott Redgate - https://www.scottredgate.com Watch this Episode on YouTube: https://youtu.be/ptQm2vWYnKw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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Wasting Money on Search Partners? (Episode #415)
39:29
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39:29
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/Iat4G1g2j50 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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Using the PANIC Button in Google Ads (Episode #414)
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37:43
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/T8QpL4lm3io Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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Deep Dive into Call Ads (Episode #413)
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35:51
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch this Episode on YouTube: https://youtu.be/2Y_prev5fb8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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1
Breaking Free from the Algorithm (Episode #412)
36:24
36:24
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
36:24
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rmZ4324SL3c Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodעל ידי Chris Schaeffer, Certified Google Ads Specialist
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yLJI1TN4DQI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Send me a Text Messageעל ידי Chris Schaeffer, Certified Google Ads Specialist
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1
Google Shopping Tips & Tricks (Episode #410)
42:16
42:16
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
42:16
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/17wfLxcRLdE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
…
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