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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.
 
Ever feel like social media is wasting your business's time? Well, let's fix that! The online marketing world is ever changing, so allow me to stay on top of these changes and how to respond to them for you. This show will give you your social media marketing news as well as your plan of action. We'll mostly focus on how to grow on Instagram, but we'll cover other platforms when needed as well. To hear social media updates first, watch out for my Instagram stories @DerekVidell then look to t ...
 
Listen to topical discussions on emerging technologies and how they impact digital communication strategies within large organisations. The Digital & Social Media Leadership Forum is based on the model of 'cooperative intelligence'. As a member you can tap into peer insights, engage with industry experts, share ideas with thought leaders and learn from cutting-edge startups to help you foresee developments in social business technologies and help you to lead your organisation forward.
 
Ready for your small business to make a big impact? It's time to stop being intimidated by marketing. Tiny Giant Marketing is a podcast for bold entrepreneurs who are ready to level up their marketing strategies. If you have a business but you have no idea how to get more clients, how to improve your website or funnel conversion, how to drive traffic from search results or how to brand your business, you are in the right place. I'm Emily Fontes and I’ve been an SEO wizard, website whisperer, ...
 
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show series
 
TikTok’s advertising model has evolved enormously over the last year alone. No longer just a place to kickstart a dance challenge, TikTok Ads offer brands an affordable way to reach millions - and the app has an important role to play in the absence of third-party cookies. In this episode, Social Chain’s media planning director Roxanne Parker revea…
 
Hersteller bieten Lösungen. Partner bieten Know-how. Der Kunde steht im Zentrum. So können sie gemeinsam vieles möglich machen. Microsoft als globaler Lösungsanbieter im Bereich Digitalisierung zeigt mit seinen regionalen Partnern vor Ort, wie das geht – und macht 95 % des Umsatzes mit Partnern. Wie können Microsoft und ihre Partner Innovation und …
 
The first half of the podcast, I talk about my reasons for recently switching my Instagram content style as well as my Instagram handle from @derekvidell to @socialbamboo_. Then I talk about a few very impactful changes you can make to your own branding. If you would just like to hear the second portion, you can skip to 16:20 For information about …
 
No brand is a stranger to verbal abuse on social media, but few know how deep the problem is rooted in human behaviour and which platform features exacerbate certain elements of those actions. Our guest this week is Claire Hardaker, forensic and corpus linguist and senior lecturer in linguistics and english language at Lancaster University. In this…
 
Have you run a social media giveaway before that didn't turn out like you hoped? Here are the 5 main reasons to why your giveaway probably didn't go as planned as well as how I would recommend to run giveaways moving forward. If you would like to run a massively successful Instagram giveaway right now, book a complimentary strategy call with me fir…
 
ROI is most likely your main campaign metric, but ROI goes down the more you grow. That’s why you have to consider smarter ways to measure your performance and learn how to avoid relying on ROI, which we answer in this episode. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com…
 
Is it a good idea to repurpose your content onto multiple social media platforms? Sorry to give you this answer but... "It depends". There's a lot of different factors to consider but in this episode I'm going to be breaking down some of the ways that it works and why in a lot of cases it may not be the best idea. You can see the adjustments I'm ma…
 
This week on Social in Six, we’re talking about Facebook Groups’ new commerce features, YouTube’s plans for shoppable live streams, and Workplace’s integration with Microsoft Teams. We also cover two new features from Snapchat, Layers in Snap Map and a new food scanner, as well as Instagram’s change to Carousel posts. Finally we reveal the ad targe…
 
Here's 2 other Reels Episodes to listen to after... 174: How many Hashtags to Use on Instagram Reels 162: 3 Instant Improvements to your Social Media Videos Are your Reels not going as far you'd like them to? Here are 4 quick fixes to keep in mind that a lot of people aren't doing. For more Instagram growth resources, checkout SocialBamboo.com…
 
Need more social media traffic? Here's how to examine which of the 3 ways of getting more online traffic is best for you. This will hopefully reduce the amount of decision fatigue you may get when making marketing decisions for your business. To get Professional Marketing Help Now, Book a Complimentary Consultation Call with me and we'll get your b…
 
Marketers like to lean on industry jargon, but this only complicates the message for your audience and your team. For TikTok, eradicating jargon around the office is just one way improving internal comms has bolstered its external content. In this episode, we’re joined by TikTok’s global head of social media marketing, Daniel Bulteel, previously of…
 
So are we all using 3 - 5 hashtags on Instagram now or what? There's a lot of different information floating on the topic right now so allow me to clarify what you should be doing and how to think of it. Follow me @DerekVidell to hear social media news like this first. Visit socialbamboo.com for more free and paid social media growth resources.…
 
Everyone’s heard the phrase ‘a Starbucks on every corner’. But what does that kind of exposure look like in the digital landscape? In this episode, find out how to leverage multiple channels to stay top-of-mind. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com…
 
Ever feel burnout from being an entrepreneur? 🥴 It happens to us all, but keeping this feeling diminished and our outlook positive is always the best thing we can do. Here are some pointers I've picked up from 11 years of watching sales reps and business owners burnout and quit and the commonalities between those that do. To get a free 45 minute ma…
 
This week on Social in Six, we cover the rollout of both Twitter Spaces and Twitter Super Follows, as well as TikTok’s take on Twitter’s Tip Jar that rolls out soon. We’re also talking all things Instagram, as the platform launches two new stickers and several new effects for Reels. Finally we explain the new additions to LinkedIn Company Pages. Go…
 
Do you have a working social media sales process? Like one other than posting content and linking your home page in your Instagram bio? If you want me to consult with you on what a good sales process would be for your online business, book a complimentary call with me here and we'll sort it out real quick: https://calendly.com/igmsecrets/sales…
 
Social media marketing just got a lot better on Instagram. All three of the updates I'm talking about today massively benefit creators of all kinds. Get ready to start posting even more Reels (yes I know you're getting sick of being told this but stay strong) because I made $45 from my last two Reels! What's Covered: 1) Facebook Reels 2) Reels Play…
 
Ready to grow your podcast quickly in the next few weeks? I'm going to show you how I gained 1,000+ listeners in the first few months of starting my podcast primarily using Podcast SEO. WATCH THIS VIDEO ON YOUTUBE INSTEAD IF YOU CAN! Comment the (new) name of your podcast on my YouTube video so I can see what you're all about and let's connect furt…
 
Since Apple’s iOS 14.5 update, 96% of US users have opted out of ad tracking - and we can assume the trend is similar in the UK. In this episode, find out what data your brand is losing and how to build your strategy back better. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com…
 
In this week’s Social in Six, we’re discussing Instagram’s LIVE Practice Mode and scheduling, desktop posting as well as customisable link stickers. We’ll be covering Pinterest’s new redesign and all the new features that come with it, and we’ll go over the placement Twitter is currently eyeing up for ads. Finally we talk about WhatsApp’s new shopp…
 
Thinking about starting a podcast in 2022? I've been running my podcast for three years now and it has now become the business that I dedicate the most time to and love it! WATCH THIS ON YOUTUBE HERE This is part one of a two part series you can catch this week on how to start a podcast of your own. In part one, I'll detail not only the technical s…
 
Need some help growing your eCommerce store or looking to start one soon? These 3 advantages will help you out a ton with running an online store now or in the future seeing how saturated the eCommerce opportunity has become. Whether you sell on Amazon FBA, Facebook Ads, or TikTok, these 3 opportunities are things to look for over the next decade. …
 
Every brand understands the importance of storytelling, and of presenting a clear message and narrative. But the majority of brands believe that copywriters exist only to add or edit the words, which is a task many attempt to do without the aid of a professional. In this episode, we’re joined by Andrew Boulton, copywriter, senior lecturer at the Un…
 
On social, views are counted by the number of people who have watched the first three seconds of your ad - not the full thing. In this episode, Pollyanna reveals how to increase ad recall from your paid social by carefully selecting what to show in that window. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds…
 
Has running your online business been giving you some headaches recently? I can definitely relate. But there's a bright side to it that I'll cover in this episode that some of you may consider them worth it. If your business could use additional assistance growing on Instagram you can schedule a free consultation call with me HERE…
 
This week on Social in Six, we discuss the end of IGTV as we know it, the features available with Twitter’s new Professional Profiles for businesses, and what the launch of Facebook Reels in the US means. We also cover LinkedIn’s test of paid, ticketed Events - and the monetisation it brings for creators - as well as Facebook’s Content Distribution…
 
Need to be more self motivated? Self motivation is a perspective. A different way to look at your life as it currently is. In this episode, I'll do my best to break down how I take the stresses of life and create motivation to take care of them at the source of the problem. To go through 3 exercises that will further increase your belief in yoursel…
 
Have you ever known your brand or client should be on a new channel or trying out a new feature, but their caution is hurting their performance? In this episode, Pollyanna explains exactly how you can absolve them of fear and meet your goals by going for a walk, a jog, and a sprint. Have a question or suggestion for the Social Minds podcast? Get in…
 
Let's figure out how much your business should be focused on paid vs. organic social media marketing. There are many pros and cons to each that you would never know about unless you had already spent a ton of time and money on each OR you listen to this podcast episode. This is not information I've really heard people talk about but it's extremely …
 
Every major social platform has been improving their creator offering over the last 12 months. The difference now is that creators know their worth, have agency over which brands they choose to work with, and are an asset no brand or platform can afford to lose. In this episode we’re joined by Meridith Rojas, the global head of entertainment and cr…
 
TikTok is great for growing a following but how often does it convert to paying customers? The answer will vary between each business and will also depend on your skillset so let me break it down in full so you can really understand how you'd fit. TikTok marketing has not necessarily been my specialty but here's a summary of what's worked and hasn'…
 
We're back with a new look, some new voices and a brand new segment. But we're still the no-BS podcast you know and love, joined by global guests from the very best of marketing and here to translate social updates for the layman. Here's what you can expect from this season...
 
Podcast listener award #2 James Lawrence has built his Instagram page organically in a time where it's very difficult to do. He owns the page @early2000sbmx and has utilized Instagram Lives in a way that previous guests and myself have not. He is also extremely good at selecting viral content and repurposing it in an original way as well as monetiz…
 
Could your social media videos use a boost? Here are three tips you can quickly apply to improve watch time, engagement, and overall performance. These tips will apply to all types of social media content but especially 9x16 vertical video formats like Instagram Reels, TikTok, and YouTube Shorts. DM me a screenshot of your review of the podcast to …
 
Need to give yourself an Instagram audit? Let's make sure you're doing all the basics correctly so your social media efforts are more worth your time. For a few personalized tips on why your account is not growing or getting you sales shoot me a DM @derekvidell and I'll take a look! You can also book a free 45 minute strategy session with me here i…
 
Having trouble choosing a niche for your business? Don't we all! Choosing a niche is truly an ongoing process as you get it more and more refined over time. In this episode, I'm going to go over why a lot of businesses social media efforts are not based on pursuing the best clients they could be. This is a double edge sword of a mistake so let's se…
 
At this point, Instagram Reels is mostly trickle down TikTok. But from some observances of features they are messing around with, I think Instagram is trying to make Reels a place for more original content rather than a bunch of businesses doing their version of a TikTok trend. Here's a full explanation of why I think vertical video social media is…
 
New sales reps never want to be high pressure, but this very common sales mistakes makes a ton of them sound like it unknowingly to them. Getting rid of this high pressure impression you're giving the customer starts with an awareness that you're doing it so in this episode I'll give you some examples of when it's common for sales reps to do. If we…
 
Ree Luong of the account @dumblonde_hair is the first to win the podcast listener award! She does an incredible job in this interview covering how she grew her Instagram account to over 25k and has generated months over 10k in sales almost entirely from social media. Whether you are a hairdresser wanting to grow your Instagram following, or a fello…
 
Want to learn how to make an honest living from your business without becoming a slave to hustle culture? You've come to the right episode! Here is how you can make money online and still be able to keep a solid social life. Need a Free 45 Minute Strategy Session? Book a Call with Derek Videll HERE Or get more details on my 1 on 1 mentoring program…
 
Instagram is making a lot of updates in 2021. These two updates may have a hidden benefit to helping your story engagement though. Let me know what you think on Instagram @DerekVidell.על ידי Derek Videll: Social Media Marketing Strategist
 
Marketing agencies are the best thing you can do for your business... on paper. But they typically don't play out for businesses how they would like. Here's a full explanation of why as well as what you would want to look for in an agency before hiring. Note that this is not about hiring a social media agency to help you with content creation, this…
 
There are 3 new ways to make money on Instagram! Reels Bonuses, Earn with IGTV, and Badges! Bonuses is a way to get paid on the views of your Instagram Reels. Earn with IGTV is a way to get paid by allowing ad placement in your IGTV videos. Badges is a way for your followers to personally donate to you during live streams. So what does this mean fo…
 
With how many different social media platforms there are to choose from, it's hard to know where you should be and how many you should be on. Hopefully this episode details most of the gray space situations you could be in but if it's unclear to you, shoot me a message on Instagram @DerekVidell. If you don't want to work on getting a traffic source…
 
Should you build an eCommerce store on ClickFunnels, Shopify, WordPress, or a different website builder? Find out in this episode which of these website builders I attribute to losing 6 months of my working life too! 😳 Get a Free ClickFunnels Share Funnel from Me to Model Off Of This funnel is a "Build your Own Aquarium" funnel I made in response t…
 
​​This week on Social in Six, we reveal what LinkedIn’s latest acquisition promises to do for your video content on LinkedIn, why Instagram is testing a way to recommend Reels on the main Facebook app, and all the details on Twitter’s Shop Module pilot which will let users shop products from brands in the app. We also discuss TikTok’s experiment to…
 
Need to learn how to believe in yourself more? Here are the key difference makers necessary to be able to start doing so! I hope you draw meaning from my own experiences and endeavors to give yourself a shortcut to being more confident. How to believe in yourself is a difficult question to answer but I did my best to answer with the most logical, n…
 
How do you define culture in 2021? It’s a question many brands ask and one which fashion brands always seems to have the answer to. One such brand is Zalando, and this week we’re joined by its global head of social media, PR and influencers, Natalie Wills. She reveals how Zalando spots cultural trends, how to best leverage cultural partnerships and…
 
eCommerce is very difficult but it's certainly not dead. Online sales still have a long way to go as 2020 brought a wave of new online shoppers who now plan to stay that way! So what's Nate's biggest key? Similarly to other top 1% store owners, Nate Schmidt is an online marketing and copywriting wiz. So in this episode, we'll cover all of the major…
 
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