Sports Marketing Perspective (SMP), is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.

Joseph Ward is giving you his take on the latest happenings in sports. He is talking about boxing, tennis, football, basketball, and every other sport he can put his eyes on. Be sure to look out for his weekly HBCU Spotlight and his weekly rant. He is the voice of the people and He is giving you a look at sports from a perspective of a person who loves black people.