הפודקאסטים הטובים ביותר ב-Private Practice Marketing (2024)

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5 Ways to Optimize a Sales Page to Increase Signups: Review with Joyce Faraj-Ardura - Ep 94 44:24

1d ago44:24

44:24

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit t…

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The ONE Blog Every Practice Needs to Boost SEO, Traffic & Leads - Ep 93 27:05

6d ago27:05

27:05

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it …

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Marketing your Services to Two Ideal Clients: Review with Mackenzie Costron - Ep 92 37:21

9d ago37:21

37:21

What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing t…

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How to Create a System to Effectively Use Testimonials in Your Marketing - Ep 91 31:46

16d ago31:46

31:46

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for …

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10 Easy Ways to Use Testimonials to Convert More Leads into Clients - Ep 90 24:30

23d ago24:30

24:30

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business …

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How to Get More People Booking Discovery Calls: Part 2- Ep 89 25:30

30d ago25:30

25:30

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, tha…

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How to Get More People Booking Discovery Calls: Part 1- Ep 88 32:17

1M ago32:17

32:17

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! Too often, I …

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5 Ways to Get Your Website Up and Running Fast & Easy - Ep 87 43:14

1M ago43:14

43:14

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is…

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Overcoming the Top 3 Roadblocks to Marketing a Practice or Business - Ep 86 34:14

2M ago34:14

34:14

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. Spending too much time on marketing. Not knowing where to focus when it comes to the content topic and publishing it online The content creation itself. What do you even use as marketing content??? These roadblocks can stall the growth of you…

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Attracting the Right Clients with a Quiz: Review with Leah Carey - Ep 85 38:22

2M ago38:22

38:22

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the l…

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7 Ways to Ensure Your AI Marketing Content Stays True to YOU - Ep 84 28:54

2M ago28:54

28:54

Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode. So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. What most don’t realize is that this solution is creating a new problem: the loss of uniqueness…

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3 Overlooked Website Pages that Drive Client Growth for Your Practice - Ep 83 28:21

2M ago28:21

28:21

Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your …

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5 Core Website Pages to Spark Growth with Your Practice or Business - Ep 82 30:06

3M ago30:06

30:06

Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to…

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The ONE Element Every Page On Your Website Needs To Get Clients - Ep 81 28:28

3M ago28:28

28:28

Are you struggling to convert website visitors into clients? You could be missing the ONE element 95% of folks I do website reviews for are missing too! Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business. I will say, if this is you, y…

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10 Ways to Optimize your Newsletters & Increase your ROI - Ep 80 33:18

3M ago33:18

33:18

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results. This is why so many feel they are a waste of time. But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and peo…

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Clear Messaging: Your Path to Stand Out and Thrive - Ep 79 33:40

3M ago33:40

33:40

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. Ola was looking for a marketing review to clarify her messaging, audience, and …

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Streamline Your Marketing Images & Videos: Get Them Working Smarter - Ep 78 37:03

4M ago37:03

37:03

Struggling to keep up with the marketing and content creation for your practice or business? Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing. It’s all about maximum impact wit…

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Creating your Consistent Content Plan:The 5 Steps in Action - Ep 77 40:54

4M ago40:54

40:54

Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place. This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. In this episode, Kathy C walks you t…

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Create an Easy-to-Follow Consistent Content Plan in 5 Steps - Ep 76 24:49

4M ago24:49

24:49

Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringin…

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Snapshot Business Planning with Coach Linda McLean - Ep 75 30:34

4M ago30:34

30:34

Business planning is something a lot of practice and business owners avoid… I was like that, too - before I met Linda McLean and learned how to create a snapshot business plan. This type of planning has had a real positive impact on my own business and, best of all, on my net profitability and work-life balance. It’s amazing what a useful business …

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The Best Type of Reels for Marketing that Take Minutes to Create - Ep 74 27:13

4M ago27:13

27:13

Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time? In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business. Here are the 3 key lessons covered in th…

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Building Trust and Boosting Sales: Marketing Review with Hugo V - Ep 73 1:00:37

5M ago1:00:37

1:00:37

In this episode, Kathy C does a free marketing review with Hugo Vrsalovic, a motivational speaker and recovery expert. They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information. A website is …

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7 Social Media Best Practices to Uplevel Your Marketing - Ep 72 25:12

5M ago25:12

25:12

Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice. While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results. Social media b…

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5 Strategic Marketing Tactics to Increase Results: Review w/ Dr. Toni Cooper - Ep 71 37:05

5M ago37:05

37:05

Dr. Toni Cooper booked a marketing review with me to improve the visibility of her podcast and books, she is booked with clients, so the focus for her was on the books and the podcast. We sat down and talked about her business; she’s a psychologist, author, speaker and podcast host. Toni is looking for more people to buy her books, sign up for her …

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Boost your Email List with ONE Simple Post on Instagram - Ep 70 30:32

5M ago30:32

30:32

Are you ready to learn how to grow your email marketing list effortlessly using Instagram? And even better, using ONE simple type of post. This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a …

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Top 7 Mistakes That Keep You From Growing Your Email List - Ep 69 24:55

6M ago24:55

24:55

If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you. We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a co…

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Change this ONE thing and Get More Signups for your Lead Magnet - EP 68 19:50

6M ago19:50

19:50

Private practice and business owners face so many challenges when it comes to lead generation and list building. In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse. Discover the typical errors that folks make when trying to get more people to…

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The ONE Marketing Activity you should never STOP doing - Ep 67 28:59

6M ago28:59

28:59

Growing a private practice or business requires a key element every company needs no matter the size. A list of prospective clients or leads. Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for th…

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4 Easy Steps to Book More Consults and Clients - Ep 66 22:16

6M ago22:16

22:16

If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you. I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their head…

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Book Your Ideal Clients with a Clear Message: Review with Ashley Bonkofsky - EP 65 35:57

7M ago35:57

35:57

Every business owner faces the challenge of crafting that clear message that resonates with your ideal client. Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s onlin…

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5 Forgotten Strategies to Get More Clients without Social Media - Ep 64 25:48

7M ago25:48

25:48

If you think marketing your private practice or business is all about posting on social media, sending emails, or writing blogs? Think again. There's so much more you can do that doesn't even involve the online world. I'm talking about those old-school methods we often forget but ones that can work better and longer than social media! I call these …

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5 Easy Ways to Boost Engagement and Sales from Your Emails - Ep 63 24:40

7M ago24:40

24:40

Email marketing is not dead; it is one of the BEST ways to get more clients from online marketing… But, almost every business or practice owner I talk to - at one time or another - feels like their email marketing is a waste of time. Typically they are trying whatever they can to get people to visit their website or book a call… link clicks are the…

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Clear Messaging to Elevate your Marketing & Profits: Review with Katy Baker - Ep 62 46:43

7M ago46:43

46:43

Ever felt lost trying to get your website ‘marketing ready” and not sure that the message will hit home with potential clients? That’s what Katy Baker of Pricing for Profit was wondering when she booked a free marketing review with me. In this episode, we unpack some of the issues with her website, and Katy learns 5 action steps to have more clarit…

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Reach More People & Book More Clients: Avoid This #1 Marketing Mistake - Ep 61 29:38

8M ago29:38

29:38

Ever poured your heart and soul into an email or newsletter and then just... crickets? And even though you have hundreds or more people on your list, just a fraction are opening the emails? It might not be your content—it could be something simple you're overlooking. The top mistake practice and business owners make with their newsletters and email…

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How to Organize your Canva Account and Marketing Images to Save Time - Ep 60 33:10

8M ago33:10

33:10

If you’re like many of the practitioners I work with, you've probably found yourself lost in time creating marketing images. You start with the intention of creating an image or two for your newsletter and then some social media posts to go with it, and before you know it, hours have passed. The problem isn't just the time; it's also the frustratio…

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5 Strategies to Create Effective Marketing Images & Save Time - Ep 59 28:55

8M ago28:55

28:55

Every private practice owner I chat with mentions two consistent pain points: the struggle to find marketing images that genuinely resonate with their audience, and the amazing amount of time they find themselves spending on creating their marketing images. Sound familiar? Well, this episode is just for you. Listen in, and you’ll learn: Sourcing an…

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Why Savvy Private Practice Owners NEVER Give Away a Lead Magnet for Free - Ep 58 22:08

8M ago22:08

22:08

Over the years, I've seen countless practice and business owners block their own growth by missing out on some fundamental marketing tactics when it comes to lead generation, and I don't want you to be one of them! If you've ever wondered about the power of lead magnets and how they can help you get more clients and grow your private practice, then…

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No One Wants to Buy Your Signature Program, but They DO want this - Ep 57 29:06

8M ago29:06

29:06

In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program! Listen, I’m not trying to be mean here… but realistic. If you want to…

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Turn 5 Pieces Of Content Into Marketing Gold For Your Private Practice - Ep 56 27:21

9M ago27:21

27:21

There is no need to create tons of content to market your private practice and spend time you don’t have to do it. You could actually create 5 pieces of content and turn that into more than 45 pieces! If you've ever felt overwhelmed with your marketing, especially with the seemingly insatiable need for new content in today's online world… you are n…

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7 Content Formatting Strategies to Boost Your Marketing ROI - Ep 55 27:40

9M ago27:40

27:40

When you write an article to use for marketing your private practice, be sure to leverage it for a newsletter and a blog post to maximize your reach and impact. You don't want to waste time or your valuable content by limiting it to just one platform. But BEFORE you post it in both places, there are specific elements to format differently so you ge…

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Celebrating 15 Years in Business with 15 Lessons for Success - Ep 54 29:23

9M ago29:23

29:23

To celebrate my 15th anniversary in business, I‘m sharing 15 key actions and lessons that helped me thrive in business since 2008! Listen in as I reveal the Power of ONE in these 15 lessons. Whether you're a new or seasoned private practice or business owner, there's something in this episode for you. Each lesson provides ONE specific action to hel…

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Writing an Effective Article for a Private Practice in Under 30 Minutes - Ep 53 31:19

9M ago31:19

31:19

Ever want to see how others are able to write articles for their private practice marketing? And they seem to do it so easy? Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes. Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the A…

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7 Critical Elements To Help Your Marketing Stand Out From The Crowd - Ep 52 39:05

9M ago39:05

39:05

Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use. As a service-based business, your expertise is what people are buying. You need to write your own marketi…

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3 Easy Steps to Create Months of Article Ideas for Consistent Marketing - Ep 51 27:47

10M ago27:47

27:47

If like many practice and business owners, you are stuck trying to figure out what put into an article for your newsletter, then this episode is for you! It’s especially going to help if you often sit down to ‘do marketing’ and only come up with one line … “What do I write or talk about?” Kathy C introduces a simple 3-step process to generate a con…

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What to do with 1 hour a week for effective Private Practice Marketing - Ep 50 31:28

10M ago31:28

31:28

If you had one hour a week to do the marketing for your private practice, what should you focus on? People ask me this all the time - because for some business owners, one hour may be all they have to spare. In this episode, you’ll learn an approach to marketing for the busy entrepreneur. I’ll walk you through the essential elements and strategic s…

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Game-Changing Instagram Update: Unlock the Power of 5 Links in Your BIO - Ep 49 26:17

10M ago26:17

26:17

When you are marketing your private practice, one goal most practitioners have is to get more traffic and leads. But when Instagram is your preferred social media channel, this can be hard because you cannot have clickable links in your content. Well, not if you are like 84% of the Instagram billion-plus users who have under 10,000 followers. But t…

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7 Steps to a Better Organized and More Productive Workday - Ep 48 27:44

10M ago27:44

27:44

One of the first things to get dropped when people get busy in their practice or business is marketing. But marketing is that critical activity that brings you new traffic, leads and clients. - You cannot afford to stop being consistent with your marketing, but you don’t want to be burning the midnight oil every day either… so what do you do? - Ove…

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How To Identify And Avoid Wasted Time In Your Work Day - Ep 47 31:11

11M ago31:11

31:11

Wasted time is a common issue faced by practice owners and can hinder marketing efforts. Whenever life gets too busy, most practice owners tend to kick their marketing to the curb to free up time. But you cannot be shelving the one activity that should never stop in your practice or business. Marketing to attract new clients. Getting over this road…

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5 Step Checklist to Deliver Any Talk so the Audience Gets Your Message - Ep 46 23:41

11M ago23:41

23:41

Messaging is key in your marketing and not just in emails, blogs and social media content, but also in the content you deliver any time you talk in front of a group - in person or online and official presentations or not! All messages matter! Today we are focusing on your message in your presentations. Because you don’t want to deliver any talk and…

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5 Factors that Affect your Email Deliverability and Open Rates - Ep 45 32:21

11M ago32:21

32:21

Email marketing and sending newsletters is essential to the growth of your practice or business. It also helps with nurturing and engaging your community, including leads, prospects, and past clients. Having that consistent communication via email helps build trust and positions you as a reliable resource. This is why your email marketing is so key…

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