The best startup advice from Silicon Valley and beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories and strategies that helped them grow from startups into global brands. On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strateg ...
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Masters of Scale with Reid Hoffman


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Rapid Response: Inside a $2.4 billion bet on talent, w/ PwC's Tim Ryan
33:44
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With the workplace in historic flux, consulting firm PwC is committing a whopping $2.4 billion to create an employee engagement platform offering a radically new level of choice. PwC’s U.S. chair, Tim Ryan, shares why the bold initiative is necessary in the face of the Great Resignation. It's just one of several evolving crises, Ryan says, that has…
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Masters of Scale with Reid Hoffman


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113. Ford’s Bill Ford: The Refounder Mindset, part 2
33:05
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Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake For…
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Masters of Scale with Reid Hoffman


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Rapid Response: Stay scrappy, deliver fast, w/Gopuff’s Yakir Gola
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Has Gopuff cracked the code of instant delivery — a field where even Amazon has struggled? Co-founder Yakir Gola talks about the challenge of owning the customer journey from app to warehouse to doorstep, and the reasons why being outside Silicon Valley is giving Gopuff a big advantage as it expands across the United States and around the world. Ya…
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Masters of Scale with Reid Hoffman


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112. Ford’s Bill Ford: The Refounder Mindset, part 1
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We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but mu…
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Masters of Scale with Reid Hoffman


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Rapid Response: Protecting against the next bio threat, w/The Public Health Company's Charity Dean
30:22
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Charity Dean was one of the first public health officials to set the alarm on COVID. When she searched for a tool to forecast future bio threats, she realized that it didn’t exist yet. So she co-founded the Public Health Company, where she uses lessons from her government experiences, but without the same rules or limits. She speaks with Bob Safian…
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Masters of Scale with Reid Hoffman


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1. Airbnb's Brian Chesky: Do things that don’t scale
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In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky. If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what t…
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Masters of Scale with Reid Hoffman


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Rapid Response: Rebooting global crisis response, w/ONE Campaign CEO Gayle Smith
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Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitari…
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Masters of Scale with Reid Hoffman


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111. BetterUp’s Alexi Robichaux & Prince Harry: Scale yourself first, and then your business
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Before you can help others grow, you must be equipped to take care of yourself. This is far from a new concept for Alexi Robichaux, the co-founder and CEO of BetterUp, and Prince Harry, the coaching platform’s Chief Impact Officer. They both share stories — from their own lives and others’ — that exemplify the value in adopting the right mindset fo…
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Masters of Scale with Reid Hoffman


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Rapid Response: How Chief became a phenomenon, w/CEO Carolyn Childers
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Amid pandemic disruption, Chief turned a small, NYC-based club for women executives into a national phenomenon with more than 12,000 members. Co-founder and CEO Carolyn Childers joins Rapid Response to share how she and co-founder Lindsay Kaplan managed the unlikely transformation, which recently yielded a $100 million Series B funding round. She r…
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Masters of Scale with Reid Hoffman


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82. Tyra Banks: Personal brand power
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To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impac…
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Masters of Scale with Reid Hoffman


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Rapid Response: Lessons from an entrepreneur in Ukraine, w/Alyona Mysko, CEO of Fuelfinance
26:43
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Meet Alyona Mysko, the CEO of a B2B startup in Ukraine called Fuelfinance, as she walks us through the lessons she’s learned while leading her company in a war. Her experience — which sometimes requires her and her team to work from bomb shelters during the day — offers lessons for every leader about communication, collaboration, and creativity in …
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Masters of Scale with Reid Hoffman


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Five surprising ways to rethink your hiring
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Learn the 5 mindsets that will reshape the way you hire, train, and retain — to build the team of superheroes that will power your business to scale. Hear real-world advice and great stories from Reid, Bob, and legendary leaders like PepsiCo’s Indra Nooyi, GoFundMe’s Tim Cadogan, Burberry and Apple’s Angela Ahrendts, and Vanderbilt basketball coach…
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Masters of Scale with Reid Hoffman


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Rapid Response: Supporting Ukraine's tech workers, w/Emburse CEO Eric Friedrichsen
25:51
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“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, …
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Masters of Scale with Reid Hoffman


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110. Chobani's secret to scale: Tap into community, w/founder and CEO Hamdi Ulukaya
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Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating oppo…
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Masters of Scale with Reid Hoffman


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Rapid Response: Inside "the most radical supply chain shift since World War II," w/Interos CEO Jennifer Bisceglie
21:38
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Russia’s invasion of Ukraine, and the sanctions that followed, have radically impacted supply chains around the world. Jennifer Bisceglie, CEO of Interos, a risk-management firm focused on supply chains, has seen her company’s risk dashboards light up in new and far-reaching ways. Many businesses are more exposed than they realize, she says, with t…
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Masters of Scale with Reid Hoffman


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Rapid Response: How Airbnb.org is housing Ukrainian refugees, w/Airbnb co-founder Joe Gebbia
28:29
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Airbnb’s charitable arm, Airbnb.org, has committed to offer free, temporary housing for up to 100,000 refugees fleeing Ukraine. Airbnb co-founder Joe Gebbia joins Rapid Response to discuss how the company is deploying business tools for humanitarian benefit. He also shares how Airbnb’s platform has become a surprising tool to transfer money directl…
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Masters of Scale with Reid Hoffman


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77. The secret power of onboarding, w/Canva's Melanie Perkins
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Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers w…
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Masters of Scale with Reid Hoffman


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Rapid Response: Putting an end to hustle culture, w/Reshma Saujani, author of Pay Up
32:10
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“It’s not about fixing women. It’s about fixing the system,” says Reshma Saujani, the founder of Girls Who Code and Marshall Plan for Moms. As the author of the new book Pay Up: The Future of Women and Work, Reshma calls out corporate feminism and society’s assumption that women have to solve the problems of workplace achievement on their own. She …
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Masters of Scale with Reid Hoffman


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109. Daymond John, Part 2: How to partner like a shark
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Good partnerships transcend the transactional. In Part 2 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shows how aligning your mission with partners builds trust that can take your scale to a new level. Featuring stories about Shark Tank, the Kardashians, Coogi, Pharrell…
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Masters of Scale with Reid Hoffman


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Rapid Response: Transforming an idea into a movement overnight, w/Black Women For Black Lives co-founder Tokunbo Koiki
32:10
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Watching the news out of Ukraine, Tokunbo Koiki saw alarming reports of African and Caribbean students struggling because of racism to flee the country. The news both outraged and inspired her to take action — fast. Tokunbo, an entrepreneur and social worker, shares the real-time story of how she linked up with two strangers, Patricia Daley and Kor…
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Masters of Scale with Reid Hoffman


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Rapid Response: The logistical challenge of supporting refugees, w/Susy Schöneberg, head of Flexport.org
29:51
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“My big call to action would be to support existing organizations,” says Susy Schöneberg, the founder and head of Flexport.org, the nonprofit arm of the logistics firm Flexport. Schöneberg and her team are organizing complex shipments of relief goods to Ukrainian refugee sites across Eastern Europe; she breaks down how her organization has been saf…
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Masters of Scale with Reid Hoffman


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108. Daymond John, Part 1: How to partner like a shark
36:11
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How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and inves…
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Masters of Scale with Reid Hoffman


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Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO
27:39
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“We have to assume that cyberattacks will happen,” says Bipul Sinha, CEO of the cybersecurity firm Rubrik. He joins Rapid Response to discuss the dramatic escalation of cyberthreats in the wake of Russia’s invasion of Ukraine. Bipul explains how state-sponsored actors and cybercriminals are both heightened threats, and how traditional cybersecurity…
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Masters of Scale with Reid Hoffman


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Rapid Response: How global markets are reacting to Russia's war on Ukraine, w/Sara Menker, CEO of Gro Intelligence
21:23
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Russia’s invasion of Ukraine presents a new level of disruption to an already fragile global trade system. Sara Menker, the CEO of Gro Intelligence, a data research firm with deep insights on global supply and demand, joins Rapid Response for the second time to discuss these disruptions. While her biggest focus is agriculture, Sara’s insights provi…
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Masters of Scale with Reid Hoffman


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Rapid Response: On the ground in Ukraine w/Mercy Corps’ Tjada D'Oyen McKenna
27:57
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Tjada D'Oyen McKenna, the CEO of Mercy Corps, an NGO on the front lines of the Ukrainian crisis, provides an inside look on how they’re helping address the needs of refugees. Mercy Corps began scenario planning well in advance of Russia’s aggression, and they’re now deploying food, cash, and social services to those in need. She also cautions about…
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Masters of Scale with Reid Hoffman


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107. Stacey Abrams: How to harness risk
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For some entrepreneurs, risk is just part of the game. But for the reluctant entrepreneur, whose endeavors come as a response to a need they've identified, risk can feel more like a necessary evil. That’s why you need to learn to harness risk. Stacey Abrams, an entrepreneur and scale leader both in and outside of politics, is a perfect example of h…
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Masters of Scale with Reid Hoffman


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Rapid Response: Make mistakes to make progress, w/GM's Gerald Johnson
33:32
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General Motors’ Gerald Johnson shares the process and progress of trying to accomplish two daunting goals: an all-electric vehicle future, and to become the world’s most inclusive company. One thing that Johnson, the Executive Vice President of manufacturing and sustainability, has learned: “If you're not making mistakes, you're not making progress…
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Masters of Scale with Reid Hoffman


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Need to Know, w/Reid & Bob: Ukraine reverberations, inflation volatility, lessons from Peloton, Theranos, Meta, & more
50:05
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“We should expect more volatility,” Reid Hoffman tells Rapid Response host Bob Safian in the first Need to Know session of the year, covering news and business topics impacting entrepreneurs right now. Reid and Bob discuss the implications of the Ukraine invasion, then dive into the pandemic-fueled troubles at Peloton, PayPal, and Meta, new climate…
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Masters of Scale with Reid Hoffman


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Rapid Response: Invest in first principles, w/Sarah Levy, Betterment CEO
30:31
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It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is he…
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Masters of Scale with Reid Hoffman


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Announcing the Masters of Scale Summit
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Go to summit.mastersofscale.com to learn how to join a pantheon of scale leaders gathering in San Francisco Oct. 18-20, 2022 at the Masters of Scale Summit. The early confirmed stage program includes the likes of Bill Gates, Tyra Banks, Satya Nadella, Arianna Huffington, Ted Sarandos, Mellody Hobson, and more. The event is uniquely designed for bot…
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Masters of Scale with Reid Hoffman


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Rapid Response: "Be confident enough to show your vulnerability," w/Ken Frazier (Merck/General Catalyst)
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Ken Frazier, the longtime CEO of pharmaceutical giant Merck, was one of the few Black CEOs at the top of Corporate America. Now as an adviser at General Catalyst and co-founder of the social impact organization OneTen, he’s re-shaping how business addresses racial and health equity. He joins host Bob Safian to discuss crisis adjustment, the positiv…
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Masters of Scale with Reid Hoffman


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Strategy Session: How to make the most of tough pivots? What are the right growth targets? How do you best prepare for entrepreneurship?
23:22
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In this special edition of Strategy Session, Reid Hoffman answers five burning questions from our Masters of Scale Members. Each asks Reid a critical question about the business challenges that they’re facing right now – from how to best prepare yourself for entrepreneurship to growth metrics and name changes. Featuring Members Antoni Gruca (HEC-42…
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Masters of Scale with Reid Hoffman


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Rapid Response: Scaling when you’re already at scale, w/Qualcomm's Cristiano Amon
27:15
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As the global chip shortage unfolded last year, Qualcomm’s engineers quickly redesigned their products – an effort that tapped into “every possible capacity we could find,” says CEO Cristiano Amon. Their story is a great lesson in how an established company can and must move with the speed of a startup. One key to moving at speed, says Amon: aligni…
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Masters of Scale with Reid Hoffman


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28. What great founders do at night, w/Arianna Huffington
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To survive your entrepreneurial journey, you have to learn to recharge. Knowing when to turn the lights out may be the only way to keep the lights on. Few know this better than Arianna Huffington, who dramatically scaled the Huffington Post – and then experienced profound physical burnout. Her venture, Thrive Global, scales the idea of balance acro…
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Masters of Scale with Reid Hoffman


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Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson
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With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographi…
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Masters of Scale with Reid Hoffman


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106. Don’t predict the future. Create it, w/Net-a-Porter's Natalie Massenet
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You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commer…
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Masters of Scale with Reid Hoffman


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Rapid Response: Be relentless – so your team can be fearless, w/Planned Parenthood’s Alexis McGill Johnson
30:12
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Faced with long odds, how do you keep your team motivated and moving forward? As a leader, Alexis McGill Johnson is focused on building hope. As the president of Planned Parenthood, Johnson is preparing for the U.S. Supreme Court to overturn Roe v. Wade. But in the meantime, she’s modeling a sense of relentlessness for her team – so they can be fea…
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Masters of Scale with Reid Hoffman


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66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
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To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed he…
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Masters of Scale with Reid Hoffman


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Rapid Response: Lessons of Omicron, w/Sir Jeremy Farrar, director of Wellcome Trust
28:17
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Sir Jeremy Farrar is UK’s pre-eminent scientific authority on Covid-19 and the chief executive at the research foundation Wellcome Trust. He joins Rapid Response to discuss the latest learnings of the Omicron variant – and offers a framework for reacting to the uncertainty. Farrar, whose research specializes in infectious diseases, also shares the …
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Masters of Scale with Reid Hoffman


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105. Always be recruiting, w/Paul English, co-founder of Kayak
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The more your business scales, the more tempting it is to delegate your company’s recruiting efforts. Resist that urge! You should always be recruiting. Featuring Paul English, co-founder of travel search platform Kayak, this episode guides us through five critical lessons for the hiring journey. English is passionate and relentless about the subje…
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Masters of Scale with Reid Hoffman


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Rapid Response: How to decarbonize your business, w/John Doerr, partner at Kleiner Perkins
29:49
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“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies…
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Masters of Scale with Reid Hoffman


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104. Leap before you look, w/Marc Lore (Jet.com)
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Marc Lore is all too familiar with leaping into the unknown. He’s made leaps of faith as the founder of Diapers.com, Jet.com, the CEO of Walmart U.S. e-commerce, and now, as a part owner of NBA/WNBA teams, along with Telosa, a city that he’s announced he’s building from scratch. One thing he’s learned from all of these audacious endeavors: you can’…
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Masters of Scale with Reid Hoffman


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Marc Andreessen: The 6 secrets of great timing
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As an early internet founder and iconic venture capitalist, Marc Andreessen has thought deeply about the role timing plays in a startup's success. Timing is of vital importance to any business: when to launch that first product; when to ramp up scale; when to make the move into a new market; when to pivot. Getting the timing wrong on any of these c…
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Masters of Scale with Reid Hoffman


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87. President Barack Obama: When the moment chooses you, part 1
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38:47
Politics and entrepreneurship have much in common: Both versions of scale leadership require strategic patience, hard work, a clear vision of a better future, an unshakable belief that you can bring that future to life – and the ideal opportunity to make it all come together. President Barack Obama sits down with Reid Hoffman in Part 1 of our two-p…
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Masters of Scale with Reid Hoffman


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Rapid Response: How flexibility creates momentum, w/Crate & Barrel CEO Janet Hayes
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Crate & Barrel CEO Janet Hayes has been on a mission to modernize the home decor company since she took over as CEO in August, 2020. When she first joined the company, stores were closed and the future of retail was uncertain as Covid-19 put in-person experiences to a screeching halt. She’s responded by leaning into digital and sustainability for h…
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Masters of Scale with Reid Hoffman


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Strategy Session LIVE!: How to protect yourself from copycat businesses? When should you seek funding? How to entice funders to invest in a niche business?
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This special rendition of Strategy Session stars small business owners who Masters of Scale fans might recognize. That’s because a number of them have been featured in our signature three-act ads. You’ll hear them ask host Reid Hoffman critical questions for challenges they’re facing now. This Strategy Session was live, recorded remotely in-front o…
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Masters of Scale with Reid Hoffman


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Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan
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From the start of the pandemic, GoFundMe has served as a consistent global outlet for help. Since its inception, the for-profit crowdsourcing platform has facilitated $15 billion in giving through more than 200 million donations. It’s also attracted big names to the platform, including Taylor Swift, the Dalai Lama, and will.i.am. The key to the com…
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Masters of Scale with Reid Hoffman


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103. How redefining boundaries drives performance, w/former Unilever CEO Paul Polman
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When Paul Polman joined Unilever as CEO in 2009, the consumer goods company – home to 400-plus brands including Dove soap, Ben & Jerry’s, and Vaseline – had been stagnated with years of lackluster performance. His famous turnaround of the company centered around his ability to redraw the boundaries of Unilever’s mission to emphasize sustainability …
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Masters of Scale with Reid Hoffman


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Rapid Response: Re-founding Instacart, w/first-time CEO Fidji Simo
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This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since t…
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Masters of Scale with Reid Hoffman


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39. The case for bootstrapping, w/Mailchimp's Ben Chestnut
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This week, we’re returning to an episode of Masters of Scale featuring Ben Chestnut, the co-founder and CEO of Mailchimp. The email marketing platform was acquired this year by Intuit in a multi-billion-dollar deal that closed this month. Hear how Chestnut used a DIY ethos to grow the company without ever raising a dollar of outside funding. The Ma…