Revenue Boost: A Marketing Podcast Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran, Revenue Boost brings you top marketing leaders who share their invaluable insights and groundbreaking strategies. From boosting brand awareness to d ...
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Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table
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In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of affiliate mark…
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Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher types, influenc…
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Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships
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In this insightful episode, we sit down with affiliate marketing expert Jeannine Crooks, who brings over 25 years of experience to the table. From working as an affiliate and a merchant to starting her own agency, Jeannine has seen it all. Tune in as she demystifies the affiliate marketing landscape, answering key questions about costs, network par…
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Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok
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In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its root…
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The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Jim Nichols, CEO of Exclamation Marketing, to explore the essential strategies for aligning sales and marketing to drive real revenue growth. With decades of experience across brand, agency, and tech sectors, Jim shares valuable insights on overcoming the discon…
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The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens
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In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing. Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, and the integrat…
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The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth. With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative director, social media…
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The Evolution of Influencer Marketing: From PR to Revenue Driver
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver. Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle …
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From Startup to Global Brand: Scaling with Strategy and Heart
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Are you ready to boost your company's revenue and growth? Join us on this episode of Revenue Boost: A Marketing Podcast as host Kerry Curran dives into "From Startup to Global Brand: Scaling with Strategy and Heart" with Amanda Knappman, a marketing leader with 20 years of experience. Discover the strategies Amanda used to scale Peace Out Skincare …
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Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Namita Tiwari, visionary marketing leader, delve into "Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse." Together, they explore the evolving role of the Chief Marketing Officer (CMO) in today's digital landscape, uncovering how CM…
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From DTC to Legacy Brands Evolving Marketing Playbooks
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO. Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Joe shares his ex…
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Parallel Pathing: Accelerating Short term Wins alongside Long term Strategies for Explosive Business Growth
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Casie Gillette, Senior Director of DemandGen at Customers.AI, dive into "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth." Business leaders will learn how to balance immediate revenue generation with…
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Startup Marketing Essentials Transforming Passion into Profit
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “Startup Marketing Essentials: Transforming Passion into Profit,” host Kerry Curran is joined by Caitlin Miranda, marketing expert and visionary founder of Rise and Roar Creative. Caitlin shares her ex…
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From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert in strategic p…
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The Power of Synergy: Aligning Sales and Marketing for Business Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “The Power of Synergy: Aligning Sales and Marketing for Business Growth,” host Kerry Curran is joined by Kim Tran, Director, Head of Marketing & Business Development at Gimmal. We'll dive into the secr…
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Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth,” host Kerry Curran sits down with industry veteran Faye Doyle. They dive into the critical role of creativity i…
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The New CMO Playbook: Aligning Expertise with Business Growth Goals
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “The New CMO Playbook: Aligning Expertise with Business Growth Goals,” host Kerry Curran welcomes Erica Seidel. Erica shares her unique perspective on recruiting and nurturing top-tier marketing talen…
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Accelerating Product Launch: Untangling Company Challenges from Concept to Market
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, "Accelerating Product Launch: Untangling Company Challenges from Concept to Market," host Kerry Curran welcomes Cynthia White, president of Ceatro Group. They explore the critical junctures where comp…
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Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth” with special guest Jess O’Brien, Creative Director at Overdrive Interactive. In …
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Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth” with special guest Joe Lovett, Fractional CMO and Founder of Proving…
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How Smart CMOs Integrate Marketing into Business Growth Strategy
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester. In this episode, we delve …
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Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is “Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content” with special guests Amanda Solomon, VP of Creator and Social …
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Unlocking Growth: Strategic Marketing in a Budget-Constrained World
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is "Unlocking Growth: Strategic Marketing in a Budget-Constrained World," with special guest Tom Shapiro, founder and CEO of Stratabeat. In this episode, we dive deep into…
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