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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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You saw the LinkedIn beef between Apollo.io and Seamless.ai—but did you catch that LinkedIn shut them both down? Media platforms hold the power, and if you want to keep playing the game, you’ve got to play by the rules. In this episode of Closing Time, we’re joined by Tim Davidson, founder of B2B Rizz, to unpack the risks of trying to game the Link…
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In this podcast episode we focus on Identifying roles that are challenging to recruit for involves a thorough process of defining necessary skills and understanding the current job market. This includes analysing company reputation, compensation packages, and potentially consulting experts. Successfully filling these hard-to-recruit positions requi…
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This podcast episode is for For job seekers, this resource offers advice on securing strong employment references by selecting appropriate individuals, maintaining contact, and providing relevant context. It also emphasizes the importance of gratitude and seeking feedback. From a recruiter's perspective, the text outlines best practices for effecti…
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This podcast episide from The Sales Experts outlines key strategies for effectively managing expectations and communication during senior-level recruitment. It emphasises the importance of clearly defining the role and necessary qualifications from the outset. Furthermore, the text stresses the need to establish open and transparent communication c…
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In this podcast episode, The Sales Experts provides guidance on composing effective reminders, emphasising politeness, context, and clear calls to action to avoid appearing pushy. Crucially, it also details best practices for crafting reminder email subject lines, advising on brevity, action-oriented language, and the inclusion of deadlines. The ai…
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AI is transforming sales—but not everyone’s doing it right. In this episode of Closing Time, Nick Caruso, CRO at KnowledgeNet.ai, joins us to break down the smart (and not-so-smart) ways sales teams are using AI today. From AI SDRs and real-time lead research to bots talking to bots, Nick shares how to skip the gimmicks and use AI in B2B sales to d…
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In this podcast episode The Sales Experts offers guidance for recruiters navigating the complexities of hiring. It addresses balancing conflicting demands from multiple hiring managers by emphasising clear communication, prioritising needs, and fostering collaboration. Additionally, it provides strategies for managing clients who frequently change …
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In this podcast episode we discuss that Recruiting executives requires identifying candidates with a strong set of skills and competencies. Key attributes sought by hiring managers include leadership, strategic thinking, and business acumen. Furthermore, effective communication, sound decision-making, and adaptability are crucial. The ability to bu…
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Pipeline looking thin? Sitting back and hoping for inbound leads won’t cut it—not in today’s market. Top-performing reps know that building a predictable pipeline means getting smart about outbound. In this episode of Closing Time, Geoff Coutts sits down with Jed Mahrle, founder of PracticalProspecting.io, to break down seven buying signals that he…
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Think cold calls and cold emails are your only shot at generating pipeline on a tight budget? Think again. In this episode of Closing Time, Chris Merrill, CEO of Better Media (the folks behind Sell Better & Market Better), shares tactical, low-cost strategies that go way beyond the inbox or the dialer. From live events and webinars to podcasting an…
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This podcast episode from The Sales Experts explores methods for building a diverse and inclusive workforce through recruitment. It emphasises creating unbiased job descriptions, broadening talent sourcing, and implementing unconscious bias training. The text also highlights the importance of diverse interview panels and engaging with various commu…
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The podcast episode from "The Sales Experts Recruitment" offers practical advice on how to construct effective sales pitches. It emphasises the significance of understanding different stakeholders and customising the message to resonate with their specific needs and concerns. The guidance includes tips on using data, highlighting relevant features,…
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This podcast episode reviews an article from The Sales Experts that explores the transformative role of artificial intelligence in modern recruitment. It highlights how AI-powered tools enhance candidate sourcing by analysing extensive data from various online platforms. Furthermore, the piece details AI's ability to improve candidate screening and…
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This podcast episode discusses a blog post on The Sales Experts that acts as a guide for job seekers aiming to improve their resume's chances of passing Applicant Tracking Systems (ATS). It highlights the importance of simple formatting, advising against graphics, tables, and unusual fonts, and emphasises the strategic use of keywords found within …
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Hot off the Google press...if your landing page content doesn’t match your ad AND if it doesn't have navigation, your ad might not even get served (no matter how much you’re willing to pay). Google is officially emphasizing the importance of relevant content and easy-to-navigate landing pages. In this episode of Closing Time, landing page expert an…
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This podcast episode is based on a blog article that explores the debate of whether entrepreneurs are born with innate talents or developed through experience, ultimately arguing that grit is the most critical factor for success. While acknowledging that some individuals may possess natural advantages like charisma or risk tolerance, the text empha…
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In a challenging recruitment environment with a limited pool of qualified candidates, businesses must adopt strategic approaches to secure top sales talent. In this podcast episode explores this article from The Sales Experts outlines several key strategies for navigating a tight labour market. It emphasises refining job descriptions, leveraging em…
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This podcast episode, from The Sales Experts Ltd., outlines key strategies for effective candidate screening when hiring sales professionals. It emphasises the importance of defining job requirements, using structured interviews, and assessing crucial soft skills. The guide also recommends leveraging behavioural assessments and checking references …
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In the podcast episode The Sales Experts Ltd. highlights the crucial role of diversity and inclusion in building effective sales teams. Their article outlines key recruitment approaches for fostering diverse workforces, such as creating inclusive processes and addressing unconscious biases. It emphasises the importance of engaging with diverse comm…
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If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influencers. In this episode of Closing Time, Robyn Nissim, founder of Social Proof Agency, breaks down why 2025 is the year of the B2B influencer. She shares how to find the right creators, structure partne…
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The Sales Experts Ltd. present a guide on leveraging ChatGPT to enhance CVs and resumes, particularly for sales roles. The article highlights how AI can tailor a CV to specific job descriptions by optimising language and tone, showcasing quantifiable achievements, and addressing employment gaps. It also underscores the importance of keyword optimis…
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Are you truly connected to your customers? Too many marketers think they know their buyers—but can you name seven of your customers by first and last name? If not, you might be suffering from disconnected marketing. In this episode of Closing Time, host Val Riley sits down with Casey Cheshire, Chief Evangelist at Ringmaster Conversational Marketing…
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It’s cold season—cold calling, that is. And while we’re at it, let’s toss in cold emails too. If you’re a sales rep waiting around for inbound leads to magically appear, you’re leaving money on the table. It's time to prioritize cold outreach in 2025. “But no one answers the phone anymore!”—hogwash! Meet Troy Munson, CEO of Dimmo and proud cold-cal…
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THis podcast episode reviews a blog article from The Sales Experts Ltd. thant provides guidance on building a successful sales team through effective recruitment. The strategy emphasises defining an ideal candidate profile and using diverse sourcing channels to widen the talent pool. Developing a strong employer brand and offering competitive compe…
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This exciting podcast episode discusses a compelling blog article. The Sales Experts Ltd. provide guidance on leveraging ChatGPT to enhance job interview preparation, particularly for sales roles. Their advice encompasses researching the company, practicing answers to common questions, and tailoring responses to specific job descriptions. ChatGPT i…
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In this podcast episode The Sales Experts Ltd. outlines best practices for conducting effective sales interviews. It emphasises defining job requirements, structuring interviews, and using behavioural techniques. The article highlights the importance of role-play scenarios to assess practical skills. Considering cultural fit and involving key stake…
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Hiring a Chief Marketing Officer (CMO) is a big commitment—especially for growing companies that may not have the budget for a full-time executive. That’s where fractional CMOs come in. A fractional CMO provides high-level marketing leadership without the full-time price tag. But how do you find the right fit for your business? Andrew Dod, an exper…
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In this podcast episode we review a blog post from The Sales Experts. Many businesses face problems with underperforming sales teams and high turnover rates. To address this, the article proposes a streamlined recruitment process. It highlights three key steps: clearly defining the ideal candidate profile, conducting swift interviews with role-play…
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This podcast episode review an interview guide created by The Sales Experts. This guide provides comprehensive advice on acing a Growth Marketing Manager interview at an international SaaS company. Key areas covered include thorough company research, a strong understanding of growth marketing strategies and metrics (like AARRR and CAC), readiness f…
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In this podcast episode we review thisarticle from The Sales Experts advocates for using sales recruitment agencies. It highlights several key benefits: access to a wider pool of candidates, specialist expertise in sales recruitment, significant time and cost savings, a higher success rate in hiring, and adaptable scalability to meet varying compan…
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This podcast episode discusses an article from The Sales Experts Ltd. blog that stresses the importance of cultural fit in recruitment. It argues that aligning a candidate's values and behaviours with the company culture leads to improved teamwork, higher employee engagement, reduced turnover, and a stronger overall company culture. The article hig…
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This podcast episode reviews an article from The Sales Experts Ltd. examines the impact of remote work on recruitment. Key benefits highlighted include access to a wider talent pool, a streamlined recruitment process through virtual tools, improved work-life balance for employees, and cost savings for both employers and employees. The article furth…
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A messy pipeline doesn’t just frustrate your sales leader—it kills deals. When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue. So why isn’t pipeline hygiene every team’s top priority? Because it takes time, discipline, and…
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This podcast episode reviews the blog article from The Sales Experts advocates for using remote and hybrid work arrangements as performance-based incentives for sales teams. It argues that this strategy improves work-life balance, aligns with modern employee expectations, boosts morale, and reduces company costs. The article provides a step-by-step…
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This podcast episode explores a blog article from The Sales Experts Ltd. outlines strategies for building a strong employer brand to attract and retain top sales talent. It emphasises defining and communicating company culture, showcasing employee success, offering competitive compensation and benefits, and creating a positive candidate experience.…
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This podcast episode explores a blog article that examines the contingency recruiting model, a popular but potentially flawed approach to hiring. It argues that the model's focus on speed and low upfront costs often leads to a lower quality of hires. This is because contingency recruiters may prioritise quantity over quality, resulting in a longer …
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Hiring your first marketing agency? Get prepared now. In this episode of Closing Time, we break down everything you need to know before making the leap—like when it’s the right time to bring on outside help, how to choose between full-service or boutique agencies, and the key questions you should ask during the selection process. What’s the tipping…
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This podcast episode reviews an article from The Sales Experts blog that stresses the importance of coaching in sales management, arguing that it's more crucial than individual sales skills. Effective coaching, the article claims, empowers teams, fosters growth, and boosts morale, ultimately leading to better performance. The piece outlines key coa…
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Today's podcast episode explores this article that presents a self-assessment quiz for salespeople, challenging readers to evaluate their skills in eight key areas: listening, handling rejection, product knowledge, persistence, relationship building, continuous learning, time management, and adaptability. Each section provides a brief explanation o…
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In today's podcast episode we review this guide from The Sales Experts outlines strategies for successfully selling to startups. Key "dos" include thorough research, flexible pricing and solutions, relationship building, highlighting return on investment, and prioritising speed. Critical "don'ts" involve overly complex pitches, ignoring budget cons…
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This podcast episode reviews an article from The Sales Experts blog and discusses the importance of tracking the right sales metrics. It highlights the pitfalls of focusing on "vanity metrics," such as number of calls made, which might seem impressive but don't directly impact revenue. Instead, it advocates for measuring key indicators like convers…
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Today's podcast episode reviews a blog article that explores the relationship between personality type (extroversion and introversion) and sales success. It challenges the common assumption that extroverts are inherently better salespeople, highlighting the strengths of both introverts and extroverts. The piece argues that ambiverts, possessing a b…
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Today's Podcast episode discusses a blog article from The Sales Experts that discusses the impact of artificial intelligence (AI) on sales jobs. AI is presented not as a job threat, but as a tool to enhance efficiency by automating tasks and providing data-driven insights. However, the article emphasises that human skills like relationship building…
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Discounting in B2B sales is one of the quickest ways to erode trust and credibility—so why does it happen so often? In this episode of Closing Time, John Barrows, CEO of JB Sales Training and author of I Want to Be in Sales When I Grow Up, breaks down why proactive discounts often do more harm than good, how they devalue your offering, and why they…
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This podcast episode reviews a blog article that details the life lessons learned from a first sales job. Rejection, active listening, confidence, persistence, building relationships, earning success, maintaining a positive attitude, and embracing challenges outside one's comfort zone are highlighted as key takeaways. The author argues that these s…
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This podcast episode reviews a blog article from The Sales Experts that details eight key strategies employed by high-performing salespeople to close deals effectively. Understanding customers' needs, mastering emotional intelligence, and possessing in-depth product knowledge are highlighted as crucial skills. The article also stresses the importan…
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Today's Podcast Episode reviews this blog article from The Sales Experts that explains how to sell to Generation Z. Gen Z buyers, raised on digital technology and social media, prioritise authenticity, inclusivity, and purpose. Effective sales strategies therefore necessitate building relationships, utilising online platforms, and showcasing genuin…
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The podcast episode explores the persistent problem of micromanagement in 2025, despite advancements in management theory and emotional intelligence training. It identifies the root causes as fear of failure, loss of relevance, and judgment, coupled with a lack of trust in teams and processes. Outdated leadership beliefs and organisational pressure…
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This podcast episode reviews an article from The Sales Experts blog that argues that a good boss is more crucial to career success and job satisfaction than a prestigious company. It highlights five key attributes of a good boss: prioritising employee growth, fostering a positive work culture, valuing work-life balance, building trust, and inspirin…
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Still waving a whiteboard in desperation on your sales videos? Or kicking off with a screen share in your intro? Let’s leave those habits in 2024. Chris Bogue, sales coach and author of The Complete Guide to Selling on Video, believes video is a goldmine for storytelling and connection—if done right. In this episode of Closing Time, Chris shares ac…
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