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The Soloist Life

Rochelle Moulton

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Meet revolution leaders, authors, and soloists who are kicking butt and taking names. Think stories and hard-won wisdom uncovered in real, gutsy conversations where we’ll uncover the very best ideas, strategies and mindset shifts to build your ideal life the soloist way.
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show series
 
When you’re focused on building a $100 million business with a co-founder, what could possibly make you peel off to become a Soloist? Consultant Rob Fegan shares how he pivoted from his first business to a highly profitable (and life-enhancing) Soloist consulting practice: Why he transitioned from co-founding and growing their potentially $100 mill…
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That first year after leaving corporate life can be tricky—do you say yes to most every opportunity or niche immediately and start saying no? Strategic communicator Jacqui Miller aced (by any measure) her first year as a Soloist and describes how she made it happen: The surprising first thing she did when leaving her corporate job to start her expe…
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You’ve been thinking about starting a podcast (or are just not happy with how yours is converting into leads and revenue). Prolific podcaster, author and coach Alastair McDermott shares how he created and runs multiple ongoing and evergreen podcasts: Why you’ll need to start before you’re ready (and the advantages of failing faster). How you might …
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Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story: The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: …
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Can you build a six-figure advisory business working only 15 hours a week? CPA Erica Goode has—and she describes exactly how she did it (think serious boundaries): The lessons corporate burn-out can teach you about how to construct your own business. How setting rigid boundaries on her time allows her to meet all her work + life commitments. The va…
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Failure can be an excellent teacher—if we’ll only let it! In this solo episode, I walk you through the lessons from a recent failed launch to answer that all-important question: Is it time to quit? Why continuing to pursue a passion project can sometimes masquerade as (business) madness. The dirty little secret almost no one who does public launche…
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Dr Amanda Crowell, author of “Great Work: Do What Matters Most Without Sacrificing Everything Else”, tells us how to get to the work we were most meant to do: How to get off the “productivity roller coaster of doom” to make the time for your Great Work. Why your health and happiness make your Great Work flow easier—and how to optimize for them. A f…
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LinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too. How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence. Using LinkedIn as a way to develop your point of view a…
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You’re committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically: Wh…
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You’ve built a successful consulting practice using methods, tools and frameworks you’ve developed and road-tested with clients—is it time to ratchet up your impact and revenue? Award-winning author, speaker and certification expert Pamela Slim walks through the practical and strategic considerations of scaling your IP. Pam shares her from-the-fron…
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Choosing a mastermind may well be one of your biggest investments as a business owner—and yet the right one will repay that investment many times over. How can you decide if a mastermind is right for you? In this solo episode, I explain: The three contributing factors that will impact the success you experience with any mastermind. Why you never wa…
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We tend to live by a set of unconscious rules that we’ve inherited—from our families, our culture, the media and more. But when they keep you tethered to a way of life that isn’t serving your highest good? Award-winning author, speaker and podcast host Heather Whelpley says it’s time to make your own rules. Together, we unpack: The four types of ru…
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Podcasting is a proven way to increase your authority, impact and revenue—but how can you produce a podcast that consistently achieves your goals? Lauren Popish, founder of The Wave (podcast editing for women, by women), shows how to clear the obstacles keeping you from starting—or continuing to grow—a purposeful podcast. Lauren shares her story an…
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Do you cringe at the thought of tax season, wondering what ugly surprises lie in store for you? As fractional CFO to growth-minded business owners (and top podcaster) Shannon Weinstein says “You can’t hot glue and duct tape your numbers forever.” Shannon dives deep into how to set yourself up for a smooth tax season, no matter your business stage: …
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Today it’s just you and me for a special bonus episode on the cusp of a brand spanking new year. I ask you an important question: how would your life be different if you stopped working on things that drain you and directed that energy to your genius zone instead? Get re-energized and re-inspired by your business for 2024: The four “zones” of activ…
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How can we earn twice as much in half the time, with joy and ease, while serving the highest good? That’s the fundamental question award-winning author and podcaster Jenny Blake set out to answer in both her business and her now classic book “Free Time: Lose the Busywork, Love Your Business”. Jenny shares some candid insights: The thrills and chall…
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You’ve made bold moves to get where you are, including having the guts to buck the norm and go solo. But are you still taking new (calculated) risks to build the business and life you’ve imagined? Consultant to open source start-ups—and confirmed risk taker—Emily Omier believes we need to take more risks. Emily shares her gutsy story and what it’s …
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Moving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same. We had a candid conversation about: What happens when yo…
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Selling doesn’t have to be a grind—in fact it can be a joyful opportunity to help your ideal clients and buyers achieve their vision. That’s the refreshing viewpoint of sales maven and Win Without Pitching leader Shannyn Lee. We explore: How to take control of conversations around fees and value (hint: you may need to kick some old baggage to the c…
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When speaking about positioning at a conference for creative business owners, a soloist approached me. After pivoting from a multi-employee business during the pandemic, she was pleasantly surprised at how much more she was earning solo. Our conversation inspired me to record this episode to share what is possible for soloists—and we’re not talking…
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You're an expert at one thing that you know the market needs, but you’re feeling tugged to do something else—something that just might be in your genius zone. Do you go for it? Communication maven turned agency matchmaker Rachel Huff did—and she shares her experience. We discuss: The challenges of starting a new business on the cusp of a global pan…
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How can we do more of what we and our clients and buyers value—and less (or better yet, none) of what we don’t? That’s the focal point of essentialist thinker Katie Burkhart’s mission to evolve the way we work. We explore: The question to ask yourself before saying yes (and the freedom you give yourself when saying no). Why work life balance is a m…
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It’s a conundrum: we know stories help make us better communicators, but we’ve also been told that too much personality “just isn’t appropriate” in a B2B context. Communication specialist Camille DePutter tells us exactly how to use storytelling to make an impact as a soloist. We talk about: Why storytelling is leaning into your thoughts, ideas, op…
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Have you noticed how no one talks about what to do financially when your business hits certain milestones—and then you’re left wondering what financial moves make the most sense? CPA Erica Goode is out to change that. We discuss: Building a solid financial base for your brand-new expertise business (and why it’s OK to start with a spreadsheet). How…
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If you’re like most of us in the soloist expertise space, you probably think of SEO—if you bother with it at all—as picking the right keywords so that maybe you’ll get discovered in a google search. But marketing consultant Sarah Moon has a different take. We explore: Why SEO is not the mysterious, robotic box we’ve heard about—and a new way we can…
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Over nine years, Laurel Scherer built her digital marketing agency to a highly engaged and talented team of seven employees. In 2023, she decided to go solo—she shares her experiences with shedding employees for the freedom and flexibility of a solo business. We dive into: The day-to-day realities of running a firm with employees. How having employ…
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How can you scale as a soloist in the expertise space? You turn your expertise into assets that will work for you. Erin Austin—strategic lawyer and consultant—explains how to increase your revenue and impact by moving from fully customized services to leveraged income streams. We talk about: The eight business problems we create for ourselves when …
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Mindi Zissman started her specialized B2B content firm so she could work from home and replace her then $35K salary. Today, she’s gunning for the $1 million mark and no one in their right mind would bet against her. We talk about: What it takes to leave a comfortable job to start your first business. Revenue progression: hitting your first $100K an…
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Geraldine Carter started her business because she didn’t want to be an employee again. EVER. But when she discovered how much she loved coaching CPAs, she set a clear and compelling mission: helping overworked CPAs create the accounting firm and the life they have always wanted. Geraldine joins me for a no-holds-barred conversation about business, …
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Before I start introducing you to some amazing guests in the soloist space, it makes sense to start with an important question: what exactly is a soloist anyway? And why would you want to be one? I talk about: Finding delight the soloist way, despite having built—and sold to the big boys—a successful firm with employees. Why a soloist business allo…
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The Soloist Life podcast welcomes you into real, gutsy conversations with revolution leaders, authors, and Soloists who are kicking butt and taking names. We’re uncovering the very best ideas, strategies and mindset shifts to build your ideal life the soloist way. Hosted by Rochelle Moulton, author of The Authority Code and champion of the Soloist …
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