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The GrowthCraft Podcast is designed with the start-up founder in mind. This podcast is committed to growing your connections to our GrowthCraft advisors, increasing your engagement with the GrowthCraft community, and to growing your knowledge about all the benefits that GrowthCraft can provide for your start-up.
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Howard Kingston brings you ACTIONABLE digital marketing & growth hacking lessons that he has learned through years of going through what you’re going through now. Whether you are an entrepreneur launching a new business online, or a marketer wanting to learn the latest Growth Marketing, content marketing, social media, sales, email marketing, startup, entrepreneurship conversion optimisation and general online marketing tactics that work today. Howard has helped thousands of marketers level ...
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Mickeli Bedore & the Bedore Business Group have recruited and built some of the most profitable sales teams in technology. In this 4 part podcast series, he interviews local experts in the fields of : 1. How to get those first meetings when no one knows you 2. How to turn those meetings into loyal, paying customers 3. How to build a sales team to execute this process 4. How to keep that team motivated & inspired through the ebb & flow of a startup environment Thank you to our partners BeBG, ...
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Scaling and growing a startup can be tricky (and sometimes mysterious). It requires leaders to have a breadth of knowledge on company-building strategies across marketing, sales, product, and talent. The Startup Guide to Growth, hosted by Sapphire Ventures, is the definitive podcast on growth strategies for startups. This podcast's mission is to provide leaders with the knowledge to help scale their business by hearing from accomplished company operators and builders. Join us as we demystify ...
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Links to Nick Salvatore, Founder - Community Cup Nick Salvatore LinkedIn - https://www.linkedin.com/in/nicksalv/ Community Cup - https://sites.google.com/view/communitycup-phl/home --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp Ass…
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Links to Richard Messing, Founder World Ethics Organization. Richard S. Messing LinkedIn - https://www.linkedin.com/in/richardmessing/ World Ethics Organization - https://worldethicsorganization.org/ Kotel Group - https://kotelgroup.com/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://grow…
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Links to Jaime Paris, Founder and CEO at PRONOVA Pets. LinkedIn (Jaime Paris) - https://www.linkedin.com/in/jaimeparis/ LinkedIn (PRONOVA) - https://www.linkedin.com/company/pronovapets/ Website (PRONOVA) - https://pronovapets.com/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraf…
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Gil Perlberg, Founder, IP Development Strategist - Perl IP Consulting, Co-Founder and Advisor, GrowthCraft --- perl-ip.com b4patents.com https://www.linkedin.com/company/perl-ip-consulting/ https://growthcraft-startup-community.mn.co/spaces/7096581/feed the book - Provisional Patent Applications: Use and Abuse (Larry M. Goldstein, Gil Perlberg) ---…
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Links to Charlie Pascal, Founder of Pascal Advisory, Co-Founder and Legal Advisor with GrowthCraft --- LinkedIn (Charlie Pascal) - https://www.linkedin.com/in/charlie-pascal-5858673b/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp …
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Links to Haim Ohayon, Business and Life Coach, In Motion Coach --- Website: https://www.inmotioncoach.com/ LinkedIn: https://www.linkedin.com/in/haim-o/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp Assessment: https://xyck0yn9ynr…
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Updates from the GrowthCraft StartUp Community Podcast --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp Assessment: https://xyck0yn9ynr.typeform.com/to/EoQkzdSL?typeform-source=growthcraft.org. GrowthCraft StartUp Community LinkedIn:…
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Links to Vitaliy Schafer, Director - Venture Capital, Private Equity, & Technology Banking at Leader Bank, GrowthCraft Advisor Website - https://www.leaderbank.com/ LinkedIn (LeaderBank) - https://www.linkedin.com/company/leader-bank/ LinkedIn (Vitaliy Schafer) - https://www.linkedin.com/in/vbschafer/ --- GrowthCraft StartUp Community website: http…
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Links to Kevin Bernard, Co-Founder Local Biochar Corp. LinkedIn (Kevin Bernard) - https://www.linkedin.com/in/kevin-bernard-63633843/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp Assessment: https://xyck0yn9ynr.typeform.com/to/Eo…
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Links to Christian Fernandez, CEO of NoBee and SubAgent LinkedIn (Christian Fernandez) - https://www.linkedin.com/in/christian-fernandez-415b2813b/ LinkedIn (SubAgent) - https://www.linkedin.com/company/subagent/ LinkedIn (NoBee) - https://www.linkedin.com/company/nobee/ Facebook (NoBee) - https://www.facebook.com/NobeeUSA Website (SubAgent) - http…
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Links to Dr. Christopher "Mango" Laine, Just Cooperative Co-Founder, GrowthCraft HealthTech Advisor --- Website - Just Cooperative - https://nanohive.com/ LinkedIn (Dr. Christopher Laine) - https://www.linkedin.com/in/christopherlainephd/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://gro…
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Links to Lisa Schermerhorn & Kevin Martin, Center for Next Level Performance, GrowthCraft Startup Advisors --- Website - Peak Performance Mindset Coaching - https://peakperformancemindsetcoaching.com/ LinkedIn ( Peak Performance Mindset Coaching) - https://www.linkedin.com/company/peak-performance-mindset-coaching/ LinkedIn (Kevin Martin) - https:/…
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Links to Nick Guay-Ross, CEO & Co-Founder at SKYLIIT, Managing Partner at Experimental Designs Consulting, GrowthCraft Startup Advisor Website - https://experimental-designs.com/ Website - SKYLIIT Labs - https://skyliit.com/ LinkedIn (SKYLIIT Labs) - https://www.linkedin.com/in/skyliit-labs-65775126a/ LinkedIn (Nick Guay-Ross) - https://www.linkedi…
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Links to Daniel Zube LinkedIn (Daniel Zube, PE, MSME) - https://www.linkedin.com/in/danielzubepe/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp Assessment: https://xyck0yn9ynr.typeform.com/to/EoQkzdSL?typeform-source=growthcraft.o…
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Links to Robin Schaffer, Schaffer AR, Analyst Relations Niche Advisor with GrowthCraft Website - https://www.schafferar.com/ Book - Analysts on Analyst Relations: Practical Secrets for Winning Big Book - Analysts on Analyst Relations: The SageCircle Guide LinkedIn (Schaffer AR Agency) - https://www.linkedin.com/company/schafferaragency/ LinkedIn (R…
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Links to Chris Ball, CTO of Echobind & GrowthCraft Advisor Website - https://echobind.com/ LinkedIn (Echobind) - https://www.linkedin.com/company/echobind/ LinkedIn (Chris Ball) - https://www.linkedin.com/in/chris-r-ball/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-…
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Links to Cody Jung, Founder of FounderWay (ex-Dium), Startup Mentor and Micro-Investor Website - https://www.founderway.ai/ LinkedIn (FounderWay (ex-Dium) - https://www.linkedin.com/company/founderwayai/ Facebook - https://www.facebook.com/founderwayai Instagram - https://www.instagram.com/founderwayai/ TikTok - https://www.tiktok.com/@founderwayai…
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Jean-Pierre Puchulu, Managing Partner, Boston Start-Up CFO & Founder of GrowthCraft --- Links to Jean-Pierre Puchulu, Boston Start-Up CFO & GrowthCraft Website - https://www.bostonstartupcfo.com/ LinkedIn (Boston Start-Up CFO) - https://www.linkedin.com/company/boston-startup-cfo/ Facebook - https://www.facebook.com/BostonStartupCFO/ Twitter (X) - …
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Cheryl Barbato, Co-Founder & President, Talent Retriever --- Links to Cheryl Barbato, Co-Founder & President, Talent Retriever Website - https://www.talentretriever.com/ LinkedIn (Talent Retriever) - https://www.linkedin.com/company/talent-retriever/ Facebook - https://www.facebook.com/TalentRetriever/ Instagram - https://www.instagram.com/talentre…
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Alexandra Suchman, CEO, Co-Founder, Barometer XP --- Links to Alexandra Suchman, CEO, Co-Founder, Barometer XP Website - https://www.barometerxp.com/ LinkedIn - Barometer XP - https://www.linkedin.com/company/barometerxp/ Medium - Barometer XP - https://medium.com/barometer-xp Instagram - Barometer XP - https://www.instagram.com/barometerxp/ Linked…
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Holly Gardner of CEO & Co-Founder of SoCitty --- Links to Holly Gardner of CEO & Co-Founder of SoCitty Website - https://socitty.ai/ LinkedIn - SoCitty - https://www.linkedin.com/company/socitty/ Twitter (X) - SoCitty- https://twitter.com/SoCittyAI Facebook - SoCitty - https://www.facebook.com/people/SoCittyai/ Instagram - SoCitty - https://www.ins…
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Narath Carlile & Heli Tuomi, Co-Founders, Make Time Flow --- Links to Narath Carlile & Heli Tuomi and Make Time Flow Website - https://www.maketimeflow.com/ LinkedIn - Make Time Flow - https://www.linkedin.com/company/maketimeflow/ Twitter (X) - Make Time Flow - https://twitter.com/maketimeflow LinkedIn Narath Carlile - https://www.linkedin.com/in/…
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Jerrold M. Shapiro, Co-Founder of Floelle --- Links to Jerrold M. Shapiro and Floelle Website - https://floelle.com/ LinkedIn - https://www.linkedin.com/in/jerroldmshapiro/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-community.mn.co/. GrowthCraft StartUp Assessment:…
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John Gallagher, Founder of Blackthorn Denim --- Links to John Gallagher and Blackthorn Denim Blackthorn Denim Website - https://blackthorndenim.com/ Blackthorn Denim Instagram - https://www.instagram.com/blackthorndenim/ --- GrowthCraft StartUp Community website: https://growthcraft.org/. GrowthCraft StartUp Community: https://growthcraft-startup-c…
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Pabloo Alsahlani, Founder of Pabloo, Inc. --- Links to Pabloo Alsahlani and Pabloo, Inc. Website - https://www.pabloo.com/ Pabloo, Inc. Blog - https://blog.pabloo.com/ Pabloo, Inc. on YouTube - https://www.youtube.com/@_pabloo Pabloo, Inc. on Twitter - https://twitter.com/Pabloo_Co Pabloo, Inc. LinkedIn - https://www.linkedin.com/company/pabloo-inc…
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The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies. To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder & Chief Metaverse Offi…
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Rui Pedro Silva, former CIO at ERIKS and current VP Digital & Sales Tech Global Platforms at Adidas, chats with Abhishek Lahoti, Sapphire's VP of Business Development in EMEA in this in-depth discussion about what start-ups need to know when trying to sell to an Enterprise in the European market. Rui's first-hand experience at ERIKS, a large indust…
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Early on in the pandemic, nearly every business moved to a remote model. More than two years later, and many companies have adopted some sort of remote-friendly approach, including the increasingly popular hybrid workforce model. At the same time, there’s a strong call to action for organizations to focus and expand their diversity, equity and incl…
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In this episode of Startup Guide to Growth, Sapphire’s Abhishek Lahoti, Head of our International Expansion Center of Excellence, speaks with Kiki Stannard, Managing Director at Zedra, a global expansion, wealth and solutions based in London. Kiki's specialty is in advising companies on HR practices across Europe. When it comes to the UK versus Ire…
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Engineers often sit on the front lines between market laggards and category leaders, and their skills are in short supply. The market for skilled and dependable engineers is more competitive now than ever before, with the Great Resignation intensifying the War for Talent. In this episode, David Carter, Sapphire’s head of the Infrastructure and DevO…
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It's hard to be a great salesperson without coming across as pushy. Most people think that in order to be a successful salesperson, you have to be manipulative, aggressive, and often times slimy. This simply isn't true. The growth velocity podcast is here to help. In this episode, I'll teach you how to increase your sales numbers without feeling li…
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Did you know there are over 1 million books published each year, yet most of us only read 2-3 per year! Why? We all know that we should be reading more books to improve ourselves but, with our busy day jobs and personal lives, it's hard to find time for it. Today’s episode is here to help you by finding the best LIFE CHANGING book recommendations o…
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A Multi-MILLION DOLLAR Business in a Year? Really?! 🤑 In this episode, I'm going to show you how I created a million-dollar business. Now, I know what you're thinking: "Howard, that's impossible! A million dollars? That's just crazy talk!" But it's true. The secret to my success? I’ve taken the risks, made mistakes...and learned from them. This is …
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Is Remote Working a Dream or Reality? 🤔 Have you always dreamed about working from WHEREVER you want? 🏝 Since the pandemic, there was a period that everyone was working remotely. For many businesses, the switch was challenging, however, it certainly has its benefits! In this episode, I will give you my 3 top tips on how to effectively structure and…
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The WORST thing you can do when hiring an agency... ⚠️ One of my favourite quotes is from Gabriel Weinberg, CEO & Founder of DuckDuckGo and author of Traction, who said “Almost every failed startup has a product. What failed startups don’t have are enough customers.” Building a customer base for your startup is going to be the most difficult and im…
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How do you Raise $1 MILLION DOLLARS For Your Business? 🤑 There has never been a better time to raise investment for your startup, so much money is going into SaaS and technology. All you need is a good idea and you can raise millions! In this episode, I want to discuss with you how I was able to raise millions for my startup business, along with my…
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Now really, you can apply this to any special occasion, whether it be Christmas, Halloween, Valentine’s Day or Easter. So why are we specifically talking about Black Friday? 🤔 Did you know, in America alone, 150 million people bought stuff on Black Friday with an average spend of $300 and it is routinely the busiest shopping day of the year. Theref…
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Most people approach digital marketing like a lottery. They don't know what to do, so they just throw up random posts and hope that one of them will hit the jackpot. But you can't win the lottery if you don't enter it, right? The same is true with digital marketing. You have to start somewhere and then keep testing until you find something that wor…
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How to Grow Your Company Using Partnerships? Partnerships are super important when thinking about your marketing and growth strategy. When you’re launching into the market for the first time or even launching a new product for your existing business, you want to have an audience or a potential pool of customers for it. Usually this takes a huge chu…
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I have hired a lot of growth marketers in the past, many of which were EPIC fail. We all know that hiring a bad growth marketer can be a total disaster. They could burn through your budget without any results or they might even damage your brand forever. On the other hand, if you hire a good one it will pay off in spades. I have been there and done…
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How do you create a world-class brand? The truth is that there are no shortcuts to building a strong brand. You can't just throw money at it, or buy your way into the top 10 rankings on Google. In fact, those tactics will only hurt you in the long run. But what if I told you there was a formula for creating a world-class brand and getting noticed b…
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You have a great product, but you're not making the profits you deserve because your conversion rate is too low. Sound familiar? If you're like most marketers, your conversion rate is less than 10%. You know that there are all sorts of hacks and tricks to get more people to convert to your site, but they can be hard to find. In this episode, I will…
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You're working from home, but you find it hard to stay focused. There are so many distractions around the house that can pull your attention away from work. Your kids need help with their homework, the dog needs a walk, and your spouse wants to talk about what's for dinner... The solution is simple! Use these 3 tips to stay motivated when working f…
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You need to launch your business, but you don't know how to get your first 100 customers. This is the most frustrating problem for entrepreneurs and it's where 90% of startups fail. If you can't find a way to sell or market your product, then no one will ever hear about it and you'll never make any money. We have developed an easy 3 step formula th…
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As an entrepreneur, you are always looking for the next big thing. You want to be ahead of the curve and stay one step ahead of your competition. The problem is that it's hard to know what will work in today's rapidly changing world. It can feel like a crapshoot sometimes trying to find the right solution that will help you succeed as an entreprene…
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Most people think growth hacking is a short term strategy, but it can be used to build long-term sustainable growth. Growth Hacking Marketing for SAAS doesn't have the best name recognition in the world. In fact, I bet most of you don't know what it is. That's because this content marketing strategy isn't widely adopted by startup founders and mark…
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How to plan an EPIC business launch! In this episode, I share the 3 tips that will guarantee your next product launch is a success! Start by thinking about what defines a successful product launch- and then do these 3 things to make sure you're on track. Tip #1: Grow your audience Tip #2: Test your assumptions Tip #3: Blow up the balloon Want to he…
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In any industry, you may have all the skills and experience in the world but if you mess up the interview, it's game over. Interview preparation is essential, from your research to your voice level, there are basic things you need to be aware of. But how do you go the extra mile to ensure you stand out? In this episode, I will discuss with you what…
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How do you create a Strong Personal Brand? My favourite definition of a brand is a “desired perception” and - whether you like it or not - you are the brand. Since the uprise of Social Media, everyone is googling each other. Whether it be a recruiter wanting to find out more about you before a job interview or someone ‘Facebook Stalking’ their futu…
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How do you Create an outstanding Marketing Plan? Everyone hears about the importance of a marketing plan, but only a few people know how to do it well. A marketing plan provides focus, clarity and consistency within your business and is essential in helping you plan and manage resources effectively. In this Episode, I want to discuss with you the 3…
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