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This podcast, hosted by Frank Demming, has been created to help any local business (law firms, dentists, chiropractors, med-spas, HVAC companies, home improvement companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectiv ...
 
Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans. After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. ...
 
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Here's how you can take advantage of the process Tim was referring to on the show: Click Here: https://www.rialtomarketing.com/marketing-solutions-for-local-businesses/ General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us …
 
Boosting your search engine ranking does not have to be an impossible task for small businesses. While you don’t have the budget of larger companies, you can still use many of the same strategies. The great thing about SEO is that it delivers long-term results that don’t require you to pay for every single click like PPC ads would. This episode tal…
 
One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right. This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, technology has made it easy for businesses of all sizes and types to personalize thei…
 
In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely lim…
 
As a content coach and message strategist, Barbara Govednik helps entrepreneurs own their voice, understand their message and launch great conversations with clients and should-be clients. Her business, 4.23 Communication, scales the corporate marketing communications work she did for *years* down to solo and small-business size so you have the ski…
 
LinkedIn has done a PHENOMENAL job with the Ads Manager in the past 2 years... So in this episode, I'd like to share some of the things we are doing to bring our clients success using this platform. General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is th…
 
Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? In this episode, we’ll outline just some of the ways to u…
 
After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! In this episode, I talk about 8 things you can do today to make the most of your opportunities in the year ahead. Articles Talked About In This Episode: Pipedrive Article:…
 
How to Connect With Cheri: Website: https://www.cheriandrews.com/ Access to her book: https://bit.ly/SmoothSailingBook Link to our last episode: https://www.lbmsllc.com/keys-to-launching-and-running-a-legally-sound-business/ General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbm…
 
Google Ads and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your business and many companies use both in congruence to maximize their reach. But, since time and money are limited, where do you start to get the most bang for your buck? No matter if you're an expert or just getting started, in this episode…
 
If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords. Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results. If you choose…
 
The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus. Even businesses that had a robust onlin…
 
Your first quarter is over. How did you do from a digital marketing standpoint? It’s time for a structured review. If you run a small business you do this yourself. So let me help you structure it. Listen to this episode and get some much-needed tips. General Info: If you want to get a hold of us, or you would like to be a guest on our show simply …
 
There are only two ways to increase profitability — to increase sales or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a…
 
Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepare…
 
General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752 Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc…
 
The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007 when Apple released their first iPhone. Suddenly, we could access …
 
The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that for many small businesses, we can complete …
 
Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from yo…
 
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an automated prog…
 
Connect with Josh on the link below: https://www.digimarkintl.com/thewebsiteconversionblueprint/ General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752 …
 
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend? Each…
 
First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20-second videos. These videos are only available for 24 hours (just like Instagram) b…
 
With 2021 just getting started and a pandemic still affecting the way we live and sell, it’s time to look to the future. An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and connecting with …
 
In the spring of 2021, the Savannah Banana's show will momentarily leave Grayson Stadium and take it on the road to Mobile, Alabama on March 26. On today’s podcast, Jared Orton walks us through why they chose that city, how they got to the marketing around the announcement, and what it’s been like for the past month and a half since they made the a…
 
If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic, it could be well into 2021 before even 11% of the US population is f…
 
When you spend your hard-earned dollars on marketing, you are expecting an ROI, however, oftentimes that ROI isn't what you had hoped it would be, which means you don't have a marketing problem you have a sales problem which my guest, Jennifer Flynn, is going to help you solve. Buckle your seats because you are about to be truly blessed by a sales …
 
Allan Q. Amit is currently the owner of a rising startup called Equity Track BPO. As a highly effective entrepreneur, Allan’s goal is to help small business owners and start-ups to have cost-effective virtual assistant services. With over 20 years of experience in both private and voluntary sectors, Allan has greatly immersed himself in leadership …
 
Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Instagram: https://www.instagram.com/lora_shipman/ Pinterest: https://www.pinterest.com/ShipmanMedia/ Twitter: https://twitter.com/ShipmanMedia YouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/ Lora's Podcast: https://podca…
 
If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are still useful, but they’re not the only way to build your …
 
If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!). A good SEO strategy is a major component of getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough. Many bloggers rely on Pinterest to drive more traffic to their blogs. This is st…
 
After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. This is a huge missed opportunity! With so many eyes on this content, it ne…
 
Nothing really matters if you don’t get your team right. The Savannah Bananas does not believe in throwing bodies at problems just for the sake of hiring people. To help achieve the vision they have laid out for 2025, the company employs a meticulous hiring and onboarding process that gets the right people in the bus and puts them in the right seat…
 
When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation. This recommendation could come from a friend or family member. But if you’re like most people, you’ll als…
 
I was asked, earlier this month, to hop on the very popular, Discussions By Domain podcast. They asked me a few questions, but the main discussion was centered around how I help my customers distance themselves from their competitors in this very competitive market we are in. Check out this GREAT interview, hosted by Anthony DeGraw, here. General I…
 
Baseball is a legit demographic on TikTok and the Savannah Bananas are leading right on top with somewhere around 300,000 followers. Behind this phenomenal rise are Kara Heater and Savanah Alaniz. Kara is the Bananas’ Marketing Director and has been with the team for more than two years, while Savanah is a Pop Culture Prodigy who has shown social m…
 
Being a content creator can feel a little like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you. In the digital marketing world, content creation can give you the sam…
 
Successful businesses are built on effective stories. People love to see, read, or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than fa…
 
The famous cliché quote still stands true - what got us here won't get us there. With the coronavirus impacting the majority of businesses across every industry, it's time to chart a new path, try new things, innovate, experiment. Enjoying considerable success over the years, the Bananas are not satisfied with doing the same thing every single year…
 
It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator — aren’t new. But as Instagram continues to roll out new features, there is still some…
 
As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital marketing efforts for a while and see what you can learn. You checked out a few of the “big names” in SEO, and were immediately overwhe…
 
With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform where brands can sell physic…
 
The COVID-19 pandemic wasn’t good news for the whole sports industry and even the Savannah Bananas wasn’t spared the difficulties, at least initially. How was it able to pull off a wonderful season of baseball despite the crisis? In this episode, Jared Orton shares in detail how the Bananas went to a process of adapting to the situation to be able …
 
Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge...but what you will find are leads. In fact, 93% of marketers find LinkedIn to be their #1 method of generating leads. And 64% of corporate webs…
 
Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of value. So we’re going to talk about what it is, and how you can get started. Article…
 
In its five years of existence, the Savannah Bananas has changed what entertainment means in baseball and the whole sports industry. What does 2025 hold for the world’s most entertaining baseball team? How will they keep their customers and fans excited? How will they keep themselves excited? Join in as Jared Orton lays down the Bananas vision for …
 
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over 5 tips for landing features snippets on Google Search. A featured snippet is that first box that pops up in a Google Sea…
 
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to killing your marketing efforts no matter whe…
 
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But with a little bit of insight into 5 ways that COVID-19 has reshaped consumer behav…
 
After five seasons of tremendous success, even bigger things are coming for the Savannah Bananas in the next three to five years. As part of the big changes that are coming, Jared Orton introduces Season 2 of the Bananas for Business Podcast, where you will get an inside look of how the Bananas pull off their incredible seasons. What does their mar…
 
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זכויות יוצרים 2021 | מפת אתר | מדיניות פרטיות | תנאי השירות
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