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The Ajax Union B2B Marketing Podcast, features the fastest growing companies in the US and our CEO Joe Apfelbaum speaks to the CEO’s about what they did to grow their business from a sales and marketing perspective. We don’t want tips, we want you to show us how you did it. Joe takes them through a journey where you can discover what they did to grow their companies to double in a few years and some to 10x. Joe got inspired to interview 178 CEO’s and leaders of this years INC 5000 after spea ...
 
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show series
 
“I think it’s important, with anything, that whatever you read, you become. So I try to get a variety of different sources…because one viewpoint that aligns with what you already think is not going to challenge you” Company: The Elephant Pants CEO: Nathan Coleman Website: http://www.theelephantpants.com INC5000 Profile: http://www.inc.com/profile/t…
 
Company: OpDecision CEO: Drew Polin Website: http://www.opdecision.com INC5000 Profile: http://www.inc.com/profile/opdecision – 2017 Rank 1032 // 3-Year Growth 415% //Employees 11 // 2016 Revenue $2.1 M Drew Polin is the President of OpDecision, a leading provider of corporate wireless expense management services. OpDecision is the one-stop resourc…
 
“To be successful, you need good people. You need them working as a good team and every time you let there be a chink in your armor, it’s the wrong thing to do.” Company: Strata Company CEO: Jeff Sammak Website: http://www.gostrata.com INC5000 Profile: http://www.inc.com/profile/strata-company – 2017 Rank 2709 // 3-Year Growth 127% //Employees 32 /…
 
Pete Lamson is CEO of JazzHR, who has raised the bar in the recruiting software industry. JazzHR is the first company to put powerful, yet easy-to-use recruiting software in the hands of startups, growing companies, and even presidential campaigns. Listen to what Pete Lamson did to grab the a spot on the INC5000. Website: http://www.jazzhr.com INC5…
 
Mark DeBacker is the CEO of Blue Ridge Financial, a company that provides capital to small businesses with a need to acquire equipment. Blue Ridge Financial prides itself on being able to eliminate the red tape that comes with dealing with financial institutions. They are also make the credit process more efficient and less painstaking for their cl…
 
Intro: 00:00 We were in the right place at the right time and we got our sales strategy right and got our marketing strategy right. Intro: 00:05 All the while you must tell your story and you must be focused on serving them. It's not really necessarily outcome with the knowledge that you gained while you're facing these issues, we get so caught up …
 
George Bresler is the CEO of GB Collects, a commercial collection agency. GB Collects treats its employees like family. They were voted Best Places to work for 8 years in a row! The most successful marketing tactic has been wine dinners, where they don’t talk any business, just build relationships. Let us begin the interview and hear what George ha…
 
Melode Smelko is the CEO of Altrua Global Solutions, a family owned marketing and advertising company that is also in the digital printing business. Altrua is a turnkey solution for digital communications. They are also paperless! Let us begin the interview and hear what Melode shares from her experiences taking over the family business. Additional…
 
Jacob Goldman is the CEO of Fresh Prints, whose company was featured on the INC 5000 as one of the fastest growing companies in the US. Fresh Prints uses Campus Managers, like a sales team on steroids, who are given more autonomy than most companies would give college students. A lot is invested in their recruiting, training and support. Listen to …
 
Evan Dash is the CEO of Storebound, a company that helps people bring their inventions to life. They were featured on the INC 5000 as one of the fastest growing companies in the US this year. Storebound helps inventors bring products to market in a way that they weren’t able to in the past. It aligns them with a company that is really able to push …
 
You have to let the world around you happen. - Jason Saltzman Jason Saltzman is the CEO of Alley NYC, a curated community for creators. Alley NYC is like a coworking space, but with a private membership where members are selected. They are painstakingly methodical in creating value and seeing clients as their ambassadors. Learn More Here: www.ajaxu…
 
Growth: A rising tide lifts all ships. Revenue or Profit: Every dollar goes back in and we try to break even and have been profitable since year 1. Marketing: Our 2nd employee was a marketing coordinator. Invest 10% of net sales in marketing each year. Analytics: It’s a very nerdy aspect of marketing but it powers the creative side. Stress Manageme…
 
“You build it, and people are going to come.” Why: Goal was always serving the market that we’re in the best possible way that we could. Marketing: “Now the digital presence is probably the most effective and the greatest source of leads.” Sales: Grassroots business development efforts locally to find partnership opportunities. Mistakes: Converting…
 
“Building is always something I’ve been interested in, from my first Lego set until now.” Why Statement: construction industry especially in the 5 boroughs needs some work,. Architects, designers and contractors don’t really see eye to eye. Our expertise isn’t just in construction. It is with the whole process. Growth: Great group of clients that g…
 
Growth: We do a radio show on AM radio at a prime time slot Sunday at 10am. Marketing: strategic partners who refer business and co-manage the relationship so it is like an outsourced sales team. Mistakes: We definitely fail more than we succeed. Social media like Facebook ads with 0.0% ROI. That’s a sore spot for us where money has been spent into…
 
“We are easy and fun to work with. We pride ourselves on having an enjoyable workplace and also being enjoyable to work with for our clients as well.” Growth: Start with little projects and let the clients get hooked Marketing: Sharing our story, documenting our journey, just tell people what we’re doing. Mistakes: Almost all of our business was co…
 
"We like to approach the developer when the hotel is still a hole in the ground." Mantra: “Get better, not bigger” Marketing: Specialize in post construction cleanup as a lead-in product to the ongoing housecleaning service Growth: Keep a list of 200 hotels in development at any given time. 20-30 are potential clients. Stress Reduction: Having a st…
 
“People change jobs every couple of years and they tend to take us with them” Why: We solve the messy problem of managing all the vendors used to build your website and ensuring these partners are working for you and not against you. Growth: Relentless effort and only focused on website monitoring and privacy compliance. Marketing: Established as t…
 
Why: People want experiences instead of things. Life becomes the experience. Growth: Serve your people so they serve your clients. Then focus on building the brand. Marketing: Hummer wrapping… “We get our voice constantly out there so the people it resonates with want to sign up and be with us” Mistakes: “Business building is surviving your mistake…
 
Episode 5 features the host Phillip Lanos interviewing Elisa Franco, Ajax Union's Content Strategist. Elisa shares her thoughts on how Social Media has evolved to date and why it evolved in this way. Also, we discuss why any plan suggesting 5 easy steps to thousands of followers is not only a bad idea for you, but a bad idea for any business social…
 
Episode 4 features the host Phillip Lanos interviewing Jobeth Fink, Ajax Union's Creative Director and her approach to developing a strong and authentic Brand. Also, Jobeth Fink reveals why it's valuable to ask your own team what they believe your company Brand is -- Listen to find out!Ajax Union is a full service digital marketing agency based in …
 
Episode 3 features the host Phillip Lanos interviewing Adam Haddad one of Ajax Union's Marketing Strategists and his approach to B2B Lead Gen. Also, Adam Haddad reveals when it's better to find leads the old fashioned way via networking and when it's time to call in technology and a team of experts.Ajax Union is a full service digital marketing age…
 
Episode 2 features the host Phillip Lanos interviewing one of Ajax Union's Marketing Strategists and his approach to PPC. Also, Mike Mahler reveals when it's better to hire an agency to do it for you and when it's better to do it yourself.Ajax Union is a full service digital marketing agency based in Brooklyn, New York. Visit www.AjaxUnion.com/ or …
 
Episode 1 features the CEO of Ajax Union and his approach to Business Growth. Also, Joe Apfelbaum reveals what indicators he looks for when taking on new clients.Ajax Union is a full service digital marketing agency based in Brooklyn, New York. Visit http://www.AjaxUnion.com/ or call us today at 800-594-0444.…
 
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