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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a gues ...
 
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
 
Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
 
Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
 
Howard Kingston brings you ACTIONABLE digital marketing & growth hacking lessons that he has learned through years of going through what you’re going through now. Whether you are an entrepreneur launching a new business online, or a marketer wanting to learn the latest Growth Marketing, content marketing, social media, sales, email marketing, startup, entrepreneurship conversion optimisation and general online marketing tactics that work today. Howard has helped thousands of marketers level ...
 
The Marketing Happens Podcast presents best practices and tips for agents, producers, and advisors to best market to consumers over the web and through social media. We interview industry leaders in the field of life insurance digital marketing. We also discuss current trends and issues relating to digital marketing and consumer outreach. All brought to you by the team at Life Happens and LifeHappens.org
 
Zach Hoffman brings you informative digital marketing tips and best practices that he and his team have learned over the years. With over 15 years of experience in the industry, Zach discusses content marketing, search engine optimization, mobile marketing, paid advertising, email marketing, social media marketing, website design, and much more. You will find the latest information on organic traffic, backlinking, trends in the digital world as well as vendor recommendations to help you take ...
 
Learn from experts to grow your career faster with fewer struggles. From job-searching to career growth, your success doesn't have to be a mystery. Listen in for unique opportunities, insights & tips from top industry experts & more. Hosted by former Boston Globe journalist and serial entrepreneur Suzanne McDonald, connect with a wide network of pros from the Interactive Marketing Insights podcast & beyond. Brought to you by ROIinU.com: a skills-packed, live-interactive course to guide aspir ...
 
We help doctors and healthcare marketing experts get better at digital marketing and strategy. Every weekday, our host Court Wakefield gives actionable tips on how to improve your healthcare digital marketing. For the last 16 years, Court has been advising brands on digital marketing, most recently in the healthcare industry.
 
Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
 
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show series
 
How to plan an EPIC business launch! In this episode, I share the 3 tips that will guarantee your next product launch is a success! Start by thinking about what defines a successful product launch- and then do these 3 things to make sure you're on track. Tip #1: Grow your audience Tip #2: Test your assumptions Tip #3: Blow up the balloon Want to he…
 
In episode #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you adm…
 
Today’s healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google. It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is bu…
 
In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset! TIME-STAMPED …
 
In this episode I explain the three phases of structuring a PPC Campaign suited for the ideal buyer's journey. I focus mainly on TOFU ( Top of The Funnel ) Campaigns as primarily this is where the buyer's journey begins and I split these episode into three parts. The second and third part will be uploaded separately. Here is a link to Free PPC guid…
 
In this episode I go through the process of drafting your first Request For Proposal ( RFP ) for your agency. I explain who an RFP is meant for, what should be included in your RFP and why you might need an RFP in your Lead Gen Campaign. I also mention tools that you can use to figure out what your prospects are doing in terms of their Marketing ef…
 
In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Our Typi…
 
In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why US Adul…
 
In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An Obscenely Simple Way to Boost…
 
This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertis…
 
In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take…
 
In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Three Best YouTube Marketing Strategies [00:28] Do …
 
In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the …
 
In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The…
 
What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s). No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but…
 
In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use th…
 
In any industry, you may have all the skills and experience in the world but if you mess up the interview, it's game over. Interview preparation is essential, from your research to your voice level, there are basic things you need to be aware of. But how do you go the extra mile to ensure you stand out? In this episode, I will discuss with you what…
 
In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward [00:26] What we learned from our …
 
On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCG…
 
In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means [00:30] A brief history of MailChimp and…
 
In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Be More Creative when You’re Not Creative [00:…
 
In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views [00:55] #1: Try to talk about everything; casti…
 
In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views [00:36] #1: Promote videos hard within the …
 
Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and SVP of Healthcare Marketing, Lauren Leone, dis…
 
In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Capture the Most Value When Pricing [00:26] …
 
In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create an Irresistible Offer [00:26] Defining what an irresistible offer is. [01:12] St…
 
How do you create a Strong Personal Brand? My favourite definition of a brand is a “desired perception” and - whether you like it or not - you are the brand. Since the uprise of Social Media, everyone is googling each other. Whether it be a recruiter wanting to find out more about you before a job interview or someone ‘Facebook Stalking’ their futu…
 
In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Should You Start Bu…
 
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.…
 
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זכויות יוצרים 2021 | מפת אתר | מדיניות פרטיות | תנאי השירות
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