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Look around. Every single person next to you or in front of you is using a mobile device of some sort. Your challenge as a business owner is to get in front of your target customer and mobile is one of the most effective and affordable ways to do it. This show is dedicated to bringing tactical ways to bring business to your business through mobile and is hosted by Rob Woodbridge or UNTETHER.tv and Greg Hickman of MobileMixed.com.
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It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction - think about the shifts that have occurred as we moved from print to radio to television to the web to…
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The privacy issue has been slowly bludgeoned to death since we first set foot on digital soil yet slowly but surely we have all given up parts of it for different reasons. The fact is that we all have a price in mind when someone asks us for our personal information - it could be a latte or a discount or a new car - there is a threshold where "no" …
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Don't get confused by the title here. We still love mobile. We still think it has changed the world we live in more than many of us realize yet. We still think we are in the soft foam of the real mobile wave that is yet to come. BUT what has happened in the last 18 months is that mobile has gotten more complex as more and more people make it a cent…
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Do you think the people talked about bank notes when they emerged in 1861 the way that we talk about mobile payments today? Were they proclaiming that 1862 would be the "year of cash"? That's how I feel about the way we bring mobile payments into the conversation - like it needs to have higher status than the way we've paid for things forever. It d…
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This is our first (of seven) dives into our 2015 predictions (watch the overview here) and we start with beacons. Those little peel-and-stick bluetooth transmitters that emerged in the second half of 2014 in retail will go far beyond their origins in 2015. We both weigh in on where we think they will be by the end of the year and what the industry …
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We are now a full week into 2015 - how are those resolutions going? Every new year brings an onslaught of predictions and, well, we are no different. This is the first of 8 (yes 8!) shows on what to expect in 2015. We start off here with an overview of our 7 predictions and will follow up each of the next 7 weeks with a deeper dive into each one of…
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This is one of the greatest questions any entrepreneur and business person can ponder: Will the smartphone still be the form factor of choice in 5 years? Or, if you are an opportunist, the question would be what is the NEXT opportunity after smartphones? This is the question that Greg asked me as he took over the show. We'd like to know your answer…
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There isn't a business on earth that isn't trying to increase the amount of money their customers spend with them. Well, maybe there are but they won't be in business for long. The thing is, there are so many tools that can be used to do this that give value to the business AND their customers and leave both feeling great at the end. SMS is one of …
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Greg is back and bringing with him his top 5 essential mobile marketing stats. The numbers for this episode: 99%, 66%, 43% and 10X.על ידי Rob Woodbridge
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SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let you in on a secret: SMS, when done properly, is one of the most effective tools mobile has to offer. In this episode, Greg walks us through his top 5…
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We are tired of mobile idiocy so we've put together 5 things that you should do right now to make sure your customer doesn't quit on your mobile initiatives. They are simple but it is quite often the simple things that make the most impact. Don't ignore these things, please.על ידי Rob Woodbridge
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The great thing about understanding mobile is knowing that it is not now - nor may it ever be - the end game we thought it was meant to be. Huh? Mobile is an incredibly important part of an overall strategy and that strategy needs to be baked before getting into mobile anything. We've seen so many companies dive head-first into mobile and then, onc…
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Greg has been on a mission to teach effective SMS marketing to, well, the world. Here he details the top 5 SMS platforms for agencies looking to sink their teeth into SMS marketing properly. Greg also dives into his top choice and why he made that choice as well as the success metrics he expected to see as a result of using SMS to connect with cust…
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Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of discounts on certain products or having the right offer that brings them from the food court to your store…
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There is a terrible stigma to the mobile coupon. As Greg details in this episode, coupons have a bad rap because businesses almost always think of dollar off or discounts - but that need not be the case. The challenge is to be creative with the use of mobile coupons and start thinking of things away from the clip and save models that are dominating…
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SMS marketing can be misunderstood. It seems complex to get up and running and goes against the traditional view that marketing should reach as many people as possible all at once (which, in hindsight, seems absolutely ridiculous no?). The thing is that when you do SMS marketing properly and in context it is one of the most powerful and cost-effect…
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Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk ApplePay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons and Twitter?). The goal here is to demonstrate the possibilities that the new OS brings to the mobile marketi…
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This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and imple…
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We both receive a lot of requests about the resources we use to stay on top of the mobile marketing world. Here, in a single episode, are the books, podcasts and websites that Greg and I use to keep up to date.על ידי Rob Woodbridge
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Often the hardest part of achieving success in anything is starting - mobile marketing is no different. This craft can be very daunting because it is so new and there are so many moving parts but it doesn't have to be hard. There is a logical progression that makes it quite simple to get moving and gain momentum. Greg highlights his experience on h…
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The majority of your customers access their social media accounts from their mobile devices. The majority of marketers aren't using this to their advantage. The minority of marketers that do are thriving - and probably stealing business from those that don't. The difference between social media on a big screen and it's counterpart on a portable scr…
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Mobile advertising is big business. Companies like Google and Facebook are betting their immediate future on the revenue they receive from mobile advertisers. Why? Well, they are more "effective" and can certainly be more targeted than web advertising for one. While the majority of spend today is on banner ads - which are unfortunately not the righ…
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Mobile search is SO different than the search we've come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in. Greg gives…
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When you think of mobile, email doesn't really jump out as part of a grand strategy. The thing is that for most of us - close to 60% in fact - email is consumed primarily on our mobile devices. This makes email part of your mobile strategy and it is not business as usual. There are things that email should and shouldn't do in the mobile environment…
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Being "the mobile gal/guy" is sometimes lonely. There are few that really grasp the reach and impact mobile is having on every single business. If they did understand, you - the mobile soothsayer - would actually run the company. That's how important it is from this point and going forward. Am I right? Marketing mobile INSIDE the organization is as…
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Where do you begin? That is the hardest question to answer when you are facing an obstacle like mobile marketing. Where do you begin marketing your business through mobile. What are the first things you should be working on when there are infinite ways and places to start? You must start with intention and from a place of strength as mobile can ove…
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Mobile marketing used to be much simpler if you can believe it - back when the only thing marketers had to worry about was the phone. Now, because of the phone, the way we define mobile marketing has changed (and continues to change) drastically. In episode #2 of the Mobile Marketing Minute, we discuss the pieces that fall under mobile marketing an…
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Welcome to the inaugural episode of the Mobile Marketing Minute - a weekly look at the strategy required to make mobile an essential part of your marketing mix. During these episodes you will learn how to augment your current marketing efforts with mobile to help reach your target customer, increase your reach and visibility and drive more quality …
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