You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
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Price Punch: Pricing Hustle Lessons | Fynn Glover (Schematic)
32:02
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32:02
Are you facing engineering bottlenecks with your pricing systems? Discover how early decisions can impact your SaaS scalability and what you can do about it. Join me for a game-changing conversation with Fynn Glover, the visionary co-founder and CEO of Schematic. Fynn opens up about his entrepreneurial journey from lifestyle media to B2B SaaS, wher…
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Price Right, Grow Fast: AI and Innovation in SaaS | John Kotowski (PricingSaaS)
45:33
45:33
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45:33
Why are 77% of companies hesitant to change their pricing despite inflationary pressures, and what can be done to overcome this fear? Today I welcome special guest John Kotowski, co-founder of PricingSaaS for an enlightening conversation that unravels the intricate dance of strategic pricing, showcasing how it can be the linchpin driving your compa…
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Going Solo to Scale by Raising my Pricing 20X | John T. Meyer (Leadmore)
34:30
34:30
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34:30
Want to future-proof your creative business against the ever-evolving landscape of technology and globalization? John T. Meyer dives into the future of creative entrepreneurship and offers actionable advice on niche specialization and leveraging AI. Marcos engages in a compelling conversation with John, founder of Leadmore, on the nuances of creati…
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How to Scale Sales with Pricing | Jon Rydberg (Align Advisory Group)
35:18
35:18
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35:18
Are freemium models confusing your customers and costing you sales? Find out why Jon Rydberg advocates for guided paid trials over freemium models and how this strategy can significantly boost your software's success. In our insightful conversation, Jon, the Founder and Principal of Align Advisory Group, takes us through his fascinating journey fro…
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Pricing Fraud with Finesse | Tyler Adams (CertifID)
41:37
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41:37
What if your real estate transaction could be hijacked by cybercriminals in mere seconds? Join me in a discussion with Tyler Adams, co-founder and CEO of CertifID, around the alarming realities of wire fraud in the real estate industry. With a shocking $12.5 billion lost to cybercrime last year according to the FBI, Tyler unveils how fraudsters exp…
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Building Up Your Pricing from Zero to Clio | Min FitzGerald (Clio)
32:33
32:33
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32:33
Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading pricing strategies at a hyper-growth SaaS company. Min's story is a testament to the power of rigorous, structured approaches in driving company growth, particularly through developing Cli…
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How Stripe took a swipe at bundles | Annie Schmidt (Stripe)
38:02
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38:02
Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role leading Stripe's terminal team. We start with a compelling rewind to Annie's days at MindBody, where she faced the challenges of implementing a price increase that initially did…
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Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence)
41:16
41:16
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41:16
What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at Maxar Technologies, who shares his expertise in pricing strategy spanning consulting, SaaS, and B2B technology. Kyle recounts transforming Bloomreach's pricing model from per page view to p…
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The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
37:48
37:48
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37:48
Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate balance between brand storytelling and pricing as we highlight the importance of emotional resonance in buyer decisions. We tackle the complexities of establishing a brand that's human, democra…
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Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)
30:39
30:39
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30:39
Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively? In this episode, I sit down with Paul ‘PJ’ Jackson, GTM Coach, Mentor and Entrepreneur, who shares captivating stories including one from his time at a major media company. PJ successfully monetized dormant assets by aligning 10 d…
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How the 20 year old startup got their groove back | Steve Hamrell (Call Box)
29:45
29:45
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29:45
Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins us to shed light on the transformation journey they embarked upon, confronting package inconsistencies and the pressing need for a pricing strategy revamp. Together, we peel back the layers of creating a pric…
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The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)
33:13
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Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models to serve the unique needs of non-profits. James enlightens us with his experiences in identifying the perfect customer profile for his company and how this knowledge is pivotal in tackling their specific cha…
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Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
35:51
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35:51
Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie reveals her journey into the intricate world of pricing strategy and her two-decade-strong passion for the field. She gives us a candid look into the art of handling pricing objectio…
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The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)
35:18
35:18
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35:18
Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and co-founder of Pricing SaaS. We get the scoop on how Rob transitioned from sales to becoming a strategy maestro at ProfitWell, and we explore the transformation from broad freemium offerings to c…
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When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
30:47
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30:47
Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce behind his SaaS success. Cameron highlights the fine art of crafting pricing models that resonate with customers and bolster the bottom line. From tackli…
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Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
35:59
35:59
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35:59
Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models and reveal the intricate dance of value-driven pricing. As Karan recounts tales from his time in the automotive trenches, where static pricing was a mi…
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How we raised prices without pushback | Rob Merklinger (Influitive)
25:25
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25:25
Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered…
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How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
38:42
38:42
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38:42
Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of pricing strategies, Kyle reveals the pivotal moments B2B software companies face as they transition from undervaluing their offerings to recognizing their …
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How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)
31:08
31:08
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31:08
Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and mark…
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How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker)
34:36
34:36
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34:36
How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover the secrets behind formulating products that pack a punch. Journey through the labyrinth of setting and tweaking prices in a space where personal assessments morph into coaching gold. Ki…
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2024 Anti-Predictions with CEO Marcos Rivera | Street Pricing
9:55
9:55
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9:55
Brace yourselves for a unique perspective as we navigate through the sea of predictions circulating out there. Amidst the cacophony of forecasts for the upcoming year, this episode diverts our attention to what won’t unfold in 2024. This is not just about offering contrarian views; it’s about providing valuable insights for B2B SaaS leaders, the tr…
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How we drove more enterprise value with pricing | Christian Nimsky (Vehlo)
31:35
31:35
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31:35
Ever wondered why some SaaS companies soar with their pricing strategies while others nosedive? Christian Nimsky, SVP of Product at Vehlo, joins us to unravel the enigma. Christian dissects the critical misjudgments that can plague pricing models—think overlooked customer engagement and misinterpreted buying processes. We navigate through his treas…
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Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle
34:57
34:57
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34:57
Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing v…
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How I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy)
30:44
30:44
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30:44
What if you had the power to steer customer behavior with effective pricing strategies? Join us as Bill Wilson, CEO of Pace Pricing, unveils the intricate world of SaaS pricing. We journey through his experiences and expertise in implementing pricing changes, the unique impact of entitlements, and the art of communicating pricing to customers. The …
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How I used mystery shopping to find out we were too cheap | Hamzah Hafesji (Advanced)
25:42
25:42
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25:42
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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Why we switched to usage based pricing | Alyssa Higgins (CipherHealth)
27:16
27:16
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27:16
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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Why free was too generous and how we solved it | Miguel Dergal (Canva, PayPal, Bill.com)
30:08
30:08
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30:08
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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Why we saw negative discounting when we switched to a platform play | Johnny Cheng (ClickUp, Marketo)
31:40
31:40
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31:40
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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How we went from data to discipline | Srinivas Somayajula (Tropic, Calendly)
28:41
28:41
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28:41
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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How I increased my ASP by 5x by attracting the right customer | Emeric Ernoult (AgoraPulse)
28:05
28:05
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28:05
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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What we did to move away from “One Size Fits None” to increase our ACV | Arnab Mishra (Xactly Corp)
32:14
32:14
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32:14
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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CEO, Author, Entrepreneur and Slayer of Bad Pricing | Marcos Rivera (Pricing I/O, Vista Equity)
38:42
38:42
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38:42
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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