Renegade Man ציבורי
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Are you an online entrepreneur who is looking to sell a course, membership, or other digital product? The Certified BADASS Online Marketing Podcast can help. Learn from a renegade-thinking Harvard lawyer turned online entrepreneur as he shares his best tips, tricks, and frameworks to help you build a heart-centered, serve-first kind of business where you'll have raving fans knocking on your door asking to buy. In his no-nonsense way, Bobby Klinck offers the swift kick in the A$$ that you’ll ...
 
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Welcome back loyal readers, listeners and normal people. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 163. Hope you enjoy it. Matinee Moments (4:20): The Suicide Squad, Reminiscence, Malignant, Woman in the Window, Gunpowder Milkshake and Michael Myers comes home! Small Screen Sweeps (32:30…
 
In today’s episode, I’m continuing my conversation with Andrea Ames. While Andrea’s background in the corporate world as a technical content writer helped develop her expertise, there were still a lot of things she had to figure out. We dig into the ups and downs of her journey and how she experimented to figure out what her people wanted. She also…
 
Today we’re going to be talking about the importance of repeat customers. A lot of business coaches teach that you only need one product. This might be enough to get you started, but the reality is you need to give people the opportunity to buy from you more than once. For knowledge brands, the biggest expense in your business is usually customer a…
 
Today we’re talking with Andrea Ames. Andrea’s background is in the corporate world where she was a technical content writer for companies that were going digital. She came into the online space thinking she would help online entrepreneurs build their skills. As she’s built her online business, she’s had to face the challenge of defining her niche,…
 
Today we’re going to get granular and tactical about what it takes to build a business around your knowledge and expertise. We’ll focus on the three main types of knowledge businesses and what you need to have in place to be successful. Be sure to stick around to the end because I'm also going to share what I think we should be striving toward. WHA…
 
Today I’m interviewing Chrissie Kenaston who is the copy coach in my group coaching program. In keeping with the theme of real talk about entrepreneurship, Chrissie shared the challenges she faced as she built her copywriting business and how long it took her to make real money as a service provider. In addition to her copywriting business, Chrissi…
 
In this episode, we’re talking about the struggles of selling information. It’s time to deal head-on with the misconception that all you’ve gotta do is put some information out there and people are gonna buy it. It’s not nearly as simple as it sounds. My goal here is to help you understand some of the specific challenges you need to be thinking abo…
 
It’s time for another Friday interview episode! Today my guest is John Meese, the former dean of Platform University. John Meese is an economist by training and an author who has been thinking about how we can thrive and not just survive, especially in light of the big reset of 2020. John Meese shares with us about his decision to start a physical …
 
Talking about the economics of knowledge might sound like a geeky topic for a podcast episode, but if you’re building a knowledge business, this is an important concept to understand. Over the next few episodes, we’re going to continue our discussion of what it takes to build a knowledge-based business. If you haven’t listened to episode 226, be su…
 
Building an online business isn’t all rainbows and puppy dogs. But most entrepreneurs don’t pull back the curtain to show the hard stuff. That’s what this series is all about. I’ll be bringing on subject experts who have built thriving businesses but are also willing to share the challenges they’ve faced along the way. To kick things off, my Integr…
 
Today we’re shifting gears to tackle the topic of what it means to be a knowledge business. We’ll be addressing some misconceptions about knowledge businesses and laying out the principles that you need to make a knowledge business work. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Knowledge businesses are different than other kinds of businesses (but not…
 
We’re starting something new today! If you’re listening to this the day it drops, you’ll notice that it’s Friday, which isn’t the normal podcast day. Since we don’t normally have guests on Tuesday, we decided to revamp our Friday episode and turn it into interviews with subject experts. But this won’t just be a traditional interview show. Instead o…
 
Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How to take your content strategy and turn it into a plan Why …
 
Welcome back loyal readers, listeners and CM Punkamaniacs! We got another special edition of the One Man Renegade Podcast for you as I am once again joined by Drew for chapter 162. In this chapter we discuss how we did on out predictions for WWE SummerSlam and NXT Takeover and also discuss what Drew did for his birthday and what presents he got. Th…
 
Today we’re getting back to the marketing stuff and talking about content marketing. In Episode 218, we set the foundation for what content marketing is, and today we’ll look at how to create a content strategy that works for your online business. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Guiding principles for your overall content strategy Why you sho…
 
Online membership sites are a great way to create regular, recurring revenue in your business. But like every other kind of online business, you still gotta deal with the legal stuff. Today we’re wrapping up our series on legal stuff for different kinds of online businesses and focusing on membership sites. We’ll cover the different agreements you …
 
Welcome back loyal readers, listeners and Birthday celebrators! We got a special edition of the One Man Renegade Podcast for you this time out as I am joined by Drew as he is getting ready for his 6th birthday this weekend and we are making predictions for WWE SummerSlam, the Pacquiao vs Ugas fight and NXT Takeover 36! All this and more, there was …
 
Over the years, I’ve worked with many coaches to help them deal with the legal stuff. That’s why I wanted to record a podcast that covers the specific issues that coaches need to consider as they build their business. Whether you’re just starting out or have an established coaching business, be sure to listen in so you can make sure you have what y…
 
Many online entrepreneurs have built successful businesses offering valuable services like web development, copywriting, social media management, or virtual assistance. While it can be tempting to jump into working with a new client before you have an agreement in place, that’s not a good idea. If you’re a service provider and are wondering what yo…
 
Welcome back loyal readers, listeners and wonderful people. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 160. Hope you enjoy it. Matinee Moments (3:22): Black Widow, Nobody, The Boonies, False Positive, getting ready for The Suicide Squad and ScarJo suing the mouse! Small Screen Sweeps (21:…
 
“I love dealing with the legal stuff!” said no course creator ever. I know the legal stuff isn’t sexy, but protecting your business is pretty freaking important. That’s why we’re going to take a few weeks off from talking about inbound marketing and focus on the legal stuff for different kinds of online businesses. Today we’ll be focusing on the le…
 
Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill. WHAT YOU'LL LEARN IN TODAY'S EPISODE: How conte…
 
Welcome back loyal readers, listeners and quiet people. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 159. Hope you enjoy it. Matinee Moments (2:33): Did I see Black Widow? A Quiet Place Part II Small Screen Sweeps (14:57): LOKI! DC on CW, Kevin Can F Himself, American Dad, Supernatural, Ric…
 
Email marketing has always been thought of as a tool for converting leads to buyers… and that is definitely one area where it shines. Any time you’re planning a promotion or launch, you should think strategically about how you can use email as part of your sales efforts. A word of warning though… if you’ve neglected your email list when you aren’t …
 
Welcome back loyal readers, listeners and Besties. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 158. Hope you enjoy it. Matinee Moments (1:50): I watched some weird movie, but what else is coming out? Small Screen Sweeps (14:25): LOKI! DC on CW, American Dad, Supernatural, Rick & Morty and …
 
As an entrepreneur building a knowledge brand, one of the key parts of the inbound journey is to build connections with your audience members. This is a part of the journey that sets us apart from typical product brands… we need to build the know, like, and trust factor to get people to buy. Email marketing is a particularly good tool for building …
 
Email marketing is a key element of a successful inbound marketing strategy. Email gives you the chance to deliver a message directly to members of your audience without algorithms or other obstacles placed by tech platforms. Email marketing is also particularly important because it is the quintessential example of permission-based marketing. You a…
 
Today we’re talking again about a subject I love: list building. We’ll be breaking down how to build a high-converting opt-in page so that people will want to join your list. This episode is part of our inbound marketing series. Last week we talked about lead magnets, and today I’m sharing the 3 key ingredients to creating a high-converting opt-in …
 
Welcome back loyal readers, listeners and Hell Hounds. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 157. Hope you enjoy it. Matinee Moments (4:30): I watched a movie, Infinite on Paramount+! What's next? Small Screen Sweeps (11:01): LOKI! DC on CW, American Dad, The Simpsons (for some reaso…
 
If you want to build your list, you need to create a stellar lead magnet that your core audience will gladly give their email address to get. The trouble is that figuring out what makes a great lead magnet can be really confusing. In this episode, we’re taking the guesswork out of it (at least as much as possible!). WHAT YOU'LL LEARN IN TODAY'S EPI…
 
Welcome back loyal readers, listeners and house dwellers. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 156. Hope you enjoy it. Matinee Moments (2:13): I watched some movies! Those Who Wish Me Dead, Army of the Dead & The Conjuring: The Devil Made Me Do It! Small Screen Sweeps (19:10): LOKI!…
 
As an online marketer, you’ve no doubt heard that you should be building your list. But maybe figuring out exactly how to do it is tripping you up. That’s why we are doing three episodes in a row about list building. In this episode, we are tackling list building basics. We talk about how list building fits into your marketing and the nuts and bolt…
 
If you’re listening to this podcast, you are an inbound marketer… or at least you should be one. You don’t have money to spend blasting generic brand awareness ads to your customers. Instead, you need to attract, nurture, convert, and serve your potential customers in an orderly journey. That is the inbound marketing journey. What You'll Learn In T…
 
Welcome back loyal readers, listeners and double downers. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 155. Hope you enjoy it. Matinee Moments (4:55): I haven't actually seen any new movies, but I'm planning to, so I'm talking about those movies! Small Screen Sweeps (18:08): DC on CW, Fear …
 
One thing that my followers have figured out by now is that I am NOT shy about expressing my opinions about things... which means I tend to make some pretty definitive statements. When I make those statements, I believe them to my core, but I'm not ashamed to admit it when I change my mind later. This episode is my mea culpa for three things that I…
 
We’re wrapping up our Ethical Way series with my guest, Zach Spuckler. Zach and I had a great conversation about ethical marketing and how people use negative emotions in their marketing. We also ventured into other important online marketing topics. Zach has been in the online marketing world for a while. He has been the Periscope guy, the Faceboo…
 
Welcome back loyal readers, listeners and Backlashers. Keeping with the timestamp format to explain what's in the podcast and when! Here is what is in Chapter 154. Hope you enjoy it. Matinee Moments (2:57): Oscar Winners, Godzilla vs King Kong, Mortal Kombat and Zack Snyder's Justice League! Small Screen Sweeps (31:13): The Falcon and the Winter So…
 
We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers. We dive into how we think about ethics in online business and some of the assump…
 
We’re talking about ethical marketing and our responsibility as business owners in the information space. Today we’re going to have a little fun talking about whether there’s a snopes for marketing. What are our duties to check information we’re passing along in our products? Last summer I had an epiphany and started to ask questions and investigat…
 
We’re continuing our ethical way series where we’re talking about what it means to be an ethical online marketer. This isn’t me simply telling you what to do but asking questions about common industry practices. Today we’re diving into the issue of objections. Objections are a big deal in the online marketing world. But it’s time to take a step bac…
 
As online marketers we use a lot of words and phrases that might seem confusing to people who aren’t in the know. Some are just lingo that is annoying. Those clearly don’t raise ethical issues, but it’s probably not good marketing to use those publicly! Some are confusing because we are using euphemisms... like when we use "masterclass" because our…
 
Welcome back loyal readers, listeners and movie viewers, it's the final chapter of the 2020-21 movie ranks countdown, we did it, we are here and we finally get to the top 10. I recap my 75-11 and then I reveal my top 10. It's been a long journey, but it finally comes to an end. I then make some Oscars picks to wrap things up, plus some quick UFC 26…
 
Welcome back loyal readers, listeners and movie viewers, it's part 6 of the 2020-21 movie ranks countdown. On this episode we continue our climb to number one. and boy do we have some good movies on the list today, some of them may even be great, but they aren't quite great enough to make the top 10. There are definitely some controversial picks on…
 
Welcome back loyal readers, listeners and movie viewers, it's part 5 of the 2020-21 movie ranks countdown. On this episode we continue our climb to number one. Today I will count down 30 to 21, and things are starting to get really good, but also a bit more intriguing, did I get these movies right or did I make some mistakes, that's for you to deci…
 
Welcome back loyal readers, listeners and movie viewers, it's part 4 of the 2020-21 movie ranks countdown. On this episode we continue our climb to number one. Today I will count down 40 to 31 which means we pass the half way point. We are getting into some of the better and high profile movies, and I may start making some controversial choices. If…
 
We’re continuing our conversation about ethical issues that come up in the online marketing space, and today is a doozy. We’re going to talk about the ethical limits on the promise and case studies. We need to have a discussion around both of these topics. If you haven’t listened to the last several episodes, be sure to go back and start with episo…
 
Welcome back loyal readers, listeners and movie viewers, it's part 3 of the 2020-21 movie ranks countdown. On this episode we continue our climb to number one. Today I will count down 50 to 41, and things are starting to get a little better, some of these movies aren't that bad. If for some reason you missed the last couple of podcasts, go back and…
 
Welcome back loyal readers, listeners and movie viewers, it's part 2 of the 2020-21 movie ranks countdown. On this episode we continue our climb to number one, but we still got some not so great movies to get through. Today I will count down 60 to 51, so sit back relax and listen up. If for some reason you missed yesterday's podcast, go back and li…
 
Welcome back loyal readers, listeners and movie viewers, it's time once again to count down some movies. I saw 75 movies from 2020-21, up from 70 in 2019, and with the Oscars right around the corner it is time to figure out which ones were good and which ones weren't. Over the next week I will be counting down from 75 to 1, so strap yourself in and…
 
We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students. In the past, I’ve said that we’re not responsible for the results of our students. Th…
 
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זכויות יוצרים 2021 | מפת אתר | מדיניות פרטיות | תנאי השירות
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