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The Marketing Society podcast

The Marketing Society podcast

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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – ...
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show series
 
Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…
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Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around bereavement and loss of a child. A complex and personal process, grief is the intense feeling of loss of someone …
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This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills…
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Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…
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Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation t…
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This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlant…
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Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having writte…
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The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…
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Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. This episode highlights burnout from a leadership perspective and the pressure to become other people’s version of a …
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Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and …
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Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future. Abby’s guest is Alan Trice, an experienced and passionate senior marketer, having held Head of…
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On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience insights and inform targeted campaigns. He also explores the growth of retail media, especially in off-site advertising, and how CPG brands can partner with retailers to reach valuable shopper…
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Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it physically and mentally manifests, as we see a rise in unsustainable stress amongst our profession. Burnout is a topic that Abby is passionate about addressing and a fundamental …
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We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Pa…
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The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the …
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This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. Today, we’re looking at how one brand has used entrepreneu…
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On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as intangible brand growth through the lens of return on marketing investment. Mikko Vesterinent, Senior Manager, Digital & Data-Driven Marketing at Valmet, advocates understanding customer needs thro…
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Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers. Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care; giving them the clarity, control and confidence to mak…
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Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for better campaign performance. On the latest episode of the Shiny New Object Podcast, find out how he's increased marketing effectiveness, as well as why marketing leaders should never go fa…
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Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing a…
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Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book Th…
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Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina Rapsomanikis. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find o…
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Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc., the key to doing so was combining creative and analytics with the unique sonic elements of her business. Tune in to the latest Shiny New Object Podcast to hear about audio and digital mark…
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Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers. Abby is joined by…
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Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpo…
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