The BIGGEST False Belief in Real Estate ?

10X Real Estate Marketing & Coaching

The BIGGEST False Belief in Real Estate ?

Stop Shooting with Buck Shot, Become a Real Estate Sniper AKA ..10X Real Estate Warrior-Top Gun!

Hey, there are 10 X real estate warrior what's up. So today's podcast is about the biggest false belief in real estate. Uh, you know, I was talking to one of our future guests and I said to him, Hey, here's the, here's the lead in? And here's the trailer for our podcast. And you know, this will give you a good taste of it. And I said, you know, when I started write to him and say, Hey, in a nutshell, we help real estate ordinary real estate agents, you know, become 10 X real estate warriors. And what's funny is I caught myself and I said, you know, we're really on a crusade. We're not, we're not just looking to help people. We're actually looking to make a hit huge impact in our community. Uh, for a hundred years, our business really hasn't changed. And one of the biggest false beliefs is, is that you should just get on the phone and blindly start calling people.

Speaker 1: (00:45)

And your goal is to get told X amount of times, no, to go find that one person that says yes, I mean, it's no wonder why half the real estate community has a therapist for Christ's sakes instead of a coach. I mean, if your goal is to get up every morning and go get the Schick daddy, and you're going to go to do that. How long does that last? I mean, it's no wonder why. When we go to train people say, Hey, I want you to go and be an active and aggressive agent. I want you to get on the phone and have people throw things at you and P and P and, and do all these different things. I mean, Christ, what are they thinking? Why on God's green earth? Would you do that to yourself? So you know why most people think this way is because, yeah, there's a certain amount of validity to it.

Speaker 1: (01:25)

If I get on the phone and I make 50 calls a day, I'm going to probably even if I didn't just did random calls, I'm going to probably run into at least two people that are going to maybe say, yeah, maybe now, maybe in the future, I'm going to find one person that was probably is going to say, yeah, in the next 30 to 60 days, I'm looking to do some. And in every once in a while, I get somebody every 50 to 100 contacts, they're going to say, Holy cow, who told you, I'm moving? Like it, did somebody, did you see my window or something? So yeah, there is some validity to that. And the problem is, is that when your expectation is to go get beat up in order to find the one time, the one-off time where somebody says, Hey, yeah, I want to work with you.

Speaker 1: (02:04)

You're not even expecting it. You're not prepared for it. I mean, you're actually your expectations and your attitude, expectations and beliefs there. That of I'm going to go get beat up enough times to go find somebody to say, yeah. So when that w so you're conditioning yourself over and over and over to be able to deal with rejection, but what you're not practicing for is the successful conversation. And if your conversations, the vast majority of them, or basically con combative, um, then we want you to be a 10 X real estate warrior. We want to teach you how to be competitive, how to, how to go, first of all, how to get in, get in a fight as little as possible, how to get in those negative conversations as little as possible. How do you do that? And what, you know, how do you really shift the paradigm from dialing for dollars and looking for the nose to find a one one-off yes, to dialing for dollars in a market where you know, where those people are.

Speaker 1: (02:58)

And, you know, what's funny, as we said to this particular host, I said, you know, we're trying to change the old school real estate mentality from, you know, shooting with buckshot in the dark, at a target, and not even having a target for sake, just randomly shooting into the entity of Bolivian to actually sitting down right now, we have the advantage over the years, it's only been in the past 10 or 15 years that we had the advantage of taking 30, 40, 50, a hundred years worth tactical systems, processes, and hacks. And combining that with artificial intelligence and taking, so taking what I call tactical intelligence and artificial intelligence and putting those two together and creating really intelligent information, you know, really specific groups of people so that instead of being shooting wide buckshot, we can actually become a sniper at 10 X real estate warrior at 10 X top gun.

Speaker 1: (03:52)

So what is a 10 X warrior? And what is a 10 X Topgun? So a TEDx warrior is a real estate agent that's armed with and given the actual arsenal to be able to go out there and actually know where to go look for their audience, go nowhere to go look for the perfect ideal customer. And then instead of just going out there, blindly shooting buckshot, we're going to actually put them in front of the people that actually want to hear about what they have to sell. And instead of, you know, instead of trying to sell, like, I keep saying this, instead of trying to sell Apache Indians, Comanche, TPS, you're just them off. Why not find out what kind of TPS those guys like, find out what that audience wants to appreciate, and then go deliver what they're asking for, as opposed to trying to sell them something or trying to talk to somebody that has no interest in talking to you.

Speaker 1: (04:41)

So how do we go about doing that is one of the things that we're going to do is we're going to show people how to actually dial in an audience. I'll give you a great example of this. I worked in Hudson County, in New Jersey for years, and that market is predominantly a high rise community with high net worth individuals that start working out on wall street as young individuals. And then when they make enough money to, and they start to have a family, they actually either move one or two directions. They either stay there. If they did really well, they go into Manhattan and they buy a place in Manhattan or they graduate. And they say, Hey, you know what? We got kids. And they would go out to the suburbs in New Jersey, which is out in the Madison Morris County sh uh, Florham park area out by where the jets practice, by the way.

Speaker 1: (05:22)

Um, and that's like a, it's like a 45 minute hour train ride into the city. So knowing that and knowing that we wanted to focus on the high net worth individuals, what we did was we actually went out and went to what I call Dana minors and actually got the information collected up the, find all the people in those two counties. So when Morris County and Hudson County that earned over $250,000 a year now, bear in mind if they're actually earning $250,000 a year on paper, that means that they're out of that means they're, you're a W2 employee. It's not Phantom money. They actually can earn it and they can afford to buy a house North of 700 to a million dollars. That audience, by the way, that is anywhere between 25 and 60 years old, that makes over $250,000 a year that has a W2 income, and actually has at least one kid in the house.

Speaker 1: (06:11)

And one in advanced degree, reason why we want an advanced degree is more than likely. That means that they're getting paid as a W2 or as a professional. So we know that they can get a mortgage. And that group people is only about 8,000 people, which by the way, I mean, the town of Florham park is a small town. We have 30,000 people in our town. So if, if that is the case, you got to realize that that's a very, very small portion of the audience. But now, instead of going and shooting in buckshot and blindly shooting out into an audience, we're actually target shooting or snipers. We're actually only talking to people that can afford to buy that house. And I'm sure we're going to, we're going to segment the market and we're going to lose some people that could afford to buy it.

Speaker 1: (06:54)

But when we're dialing deep, we want to go in and use social, social triggers are triggers that say, Hey, it's, it's these people that like, like the outdoors, because these properties have a lot of, a lot of land. It's these people that want to be near a train. It's these people that are typically of this ethnicity, it's these people that are typically, uh, of this religion. And you know, we're not, we're not prejudice. All we're doing is trying to find, you know, schools of people that traveled together. People like to do business with themselves and they pipe, but they actually like to live with people like themselves. So why on God screen earth art people trained in this day and age? Did you just go randomly shoot and go randomly call people on the phone, like are out of a phone book for Christ sakes and have the kicked out of them.

Speaker 1: (07:44)

Somebody say no. And have somebody say 50 times, no, to find a one person that says yes, at least if you're going to do that, give yourself the highest probability of success and maybe reduce it so that you only have to talk to 10 or 15 people and have them tell, you know, to get one person to say yes. So the wrap-up is here. Today is what we're really doing. We're on a crusade, man. We're trying to sell. We are trying to save real estate professionals from needing a therapist after their second year in business, because they've been told no. So many times they've been told that they're so many times when they're really not. They're just calling the wrong people or they're talking to the wrong people, or they're communicating the wrong message to the wrong group. Let's help you dial it in.

Speaker 1: (08:30)

You want to find out more about getting into your audience, find out how to make money faster with, with excitement and passion. Give us a call back, check us out on our next podcast. Our next podcast is how you take people from pain to pleasure. And how are we going to help somebody from being in a two bedroom or three bedroom, they really need a four bedroom. And they didn't realize that it's going to cost them the same amount of money because their house appreciated the small house they were in that they bought before. Appreciate it. So they're going to have a windfall when they sell that. And on the other side, the interest rates came down to where it's a substantial difference in the interest rate. It's been almost, it's almost a 20 to 30% difference in the payment. As, as if you bought a house. If you bought a house six months ago, a year ago for $400,000 and you bought it today and you leverage it through financing, the payment is going to be about 20 or 30% less just because the interest rates went from four and a quarter percent to 3%. You want to find out more tune into that podcast. I look forward to seeing you on the other side,

Speaker 2: (09:31)

Have an awesome, awesome day.