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314 Brand Loyalty
Manage episode 237096608 series 2518900
Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-06.mp370 פרקים
Manage episode 237096608 series 2518900
Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-06.mp370 פרקים
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