Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

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When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.
General Mills, the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.
Jay Watson is responsible for this task - connecting farmers in various commodity supply chains with support, tools, and pilot programs to enable regen ag practices.

In this podcast, Jay discusses:
  • The criticisms around regenerative agriculture and why General Mills has decided to invest in it.
  • How General Mills is educating farmers to view their land as an ecosystem.
  • Overcoming the misconceptions held by some ‘foodies’ about where their food actually comes from.
  • The current and future prospects of agtech in regenerative agriculture.

For our insights on the episode and links to useful resources, check out our blog here.

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